Senior Director of Growth Marketing
Location: Remote | Seattle, WA preferred
Work Schedule: Pacific Time (PST/PDT)
Onsite Requirement: Hybrid into Seattle at least one week per month
Employment Type: Full-Time | Direct Hire
Compensation: $180,000–$220,000 base salary + bonus potential
About the Opportunity
Our client is seeking a Senior Director of Growth Marketing to own and scale its inbound revenue pipeline.
This is a revenue-focused marketing leadership position—not a traditional brand marketing role. The primary objective is to build a predictable, measurable inbound demand-generation engine that consistently produces qualified opportunities and contributes directly to revenue growth.
You will lead the marketing strategy, team, channels, technology, and performance measurement behind that growth engine. You will also be expected to use AI and automation in practical, measurable ways to improve marketing efficiency, speed, targeting, conversion, and results.
The ideal candidate has already operated at the Director, Senior Director, or VP level, has built and led a strong marketing organization, and has a proven record of generating significant B2B pipeline.
Own Inbound Pipeline
- Own the strategy and performance of the company’s inbound revenue pipeline.
- Build a scalable demand-generation engine capable of consistently producing qualified sales opportunities.
- Develop and optimize inbound programs across SEO, content, paid media, website, email, lifecycle marketing, events, partnerships, and digital channels.
- Establish clear pipeline targets, KPIs, attribution, and reporting.
- Track marketing performance from first touch through qualified opportunity and revenue.
- Identify and correct funnel weaknesses impacting lead quality, conversion, and pipeline velocity.
- Partner with Sales and RevOps to improve lead handoff, qualification, conversion, and marketing-sourced revenue.
Lead Growth Strategy
- Develop annual and quarterly growth marketing strategy based on company revenue objectives.
- Determine where marketing investment will produce the greatest pipeline and revenue impact.
- Build and manage budgets, forecasts, and performance reporting.
- Use data, testing, and analytics to improve acquisition and conversion.
- Own website conversion strategy and key digital acquisition channels.
- Develop lifecycle programs to move prospects through the funnel and support customer growth.
Lead an AI-Forward Marketing Organization
- Lead practical adoption of AI across the marketing organization.
- Use AI and automation for research, content, campaigns, personalization, lead management, analytics, reporting, and workflow efficiency.
- Evaluate emerging AI technologies and implement those with measurable business results.
- Establish a culture of continuous AI testing, measurement, and improvement.
- Use AI and data to improve targeting, segmentation, forecasting, personalization, and campaign performance.
Build & Lead the Team
- Lead, mentor, and develop a high-performing marketing team.
- Set goals, KPIs, priorities, and accountability.
- Develop marketing leaders and strengthen demand generation, digital, content, and growth capabilities.
- Determine the talent, structure, technology, and outside resources needed to scale.
- Manage agencies, consultants, vendors, and marketing technology partners.
Partner With Sales & Executive Leadership
- Work closely with Sales and RevOps to align marketing with revenue objectives.
- Provide executive reporting on pipeline, revenue contribution, conversion, acquisition costs, and ROI.
- Use market and performance data to identify growth opportunities and recommend strategy.
- Collaborate with Product and executive leadership on positioning, messaging, and go-to-market strategy.
What We’re Looking For
- 10+ years of B2B SaaS marketing experience.
- Previous Director, Senior Director, or VP-level marketing leadership strongly preferred.
- Proven experience building and leading a high-performing marketing team.
- Demonstrated success owning significant pipeline generation and revenue goals.
- Strong track record building and scaling inbound demand generation.
- Deep experience across demand generation, inbound, SEO, paid media, content, ABM, lifecycle, digital, website conversion, and marketing automation.
- Strong understanding of the marketing-to-revenue funnel, attribution, lead scoring, conversion, forecasting, and pipeline reporting.
- Ability to connect marketing activity directly to measurable pipeline and revenue.
- Highly AI-forward with hands-on experience using AI and automation to improve marketing performance, efficiency, and team productivity.
- Experience with HubSpot, Salesforce, GA4, marketing automation, and AI marketing tools.
- Strong analytical and financial skills, including experience managing meaningful marketing budgets.
- Excellent executive communication and presentation skills.
- Strategic thinker who is also close enough to execution to identify what is and isn't working.
- Comfortable operating in a high-growth/startup environment.
Location & Schedule
This is a remote position, with a preference for candidates based in the Seattle, WA area and throughout the West Coast.
- Candidates must be able to work Pacific Time (PST/PDT) hours.
- Candidates are expected to be onsite in the Seattle area at least one week per month.
- West Coast applicants are strongly preferred.
- Candidates outside the West Coast may be considered if they can consistently work Pacific Time hours and meet the monthly Seattle onsite requirement.
Compensation
$180,000–$220,000 base salary + bonus potential, Full Benefits, PTO and 401K
Bottom Line:
Our client is looking for a marketing leader who can build a powerful inbound growth engine, generate substantial qualified pipeline, lead a high-performing marketing organization, and use AI to make marketing more scalable, efficient, and measurable.
This is not a traditional brand or communications leadership role. Candidates should have meaningful experience owning demand generation and connecting marketing directly to revenue.