Senior Director of Insights and Analytics (Marketing)

Senior Director of Insights and Analytics (Marketing)

85771BR

Marketing-Strategic Planning

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Status

Full-Time

Standard Hours per Week

40

Job Category

Marketing and Communications,

Regular, Temporary, Per Diem

Regular

Pay Range

$177548.80-$284096.80 Annual

Office/Site Location

Boston

Remote Eligibility

Part Remote/Hybrid

Job Posting Description

At Boston Children's Hospital, the quality of our care - and our inclusive hospital working environment - lies in the diversity of our people. With patients from local communities and 160 countries around the world, we're committed to reflecting the spectrum of their cultures, while opening doors of opportunity for our team. Here, different talents pursue common goals. Voices are heard and ideas are shared. Join us, and discover how your unique contributions can change lives. Yours included.

Position Summary: Director of Insights & Analytics (hybrid)

Key Responsibilities:

1.Strategic Leadership

• Lead the vision, strategy, and evolution of the Insights & Analytics function in support of

enterprise marketing and growth objectives.

• Serve as the senior strategic advisor on consumer, patient/family, and referring physician

insights, analytics, segmentation, brand measurement, competitive intelligence, and

campaign effectiveness.

• Develop and operationalize a multi-year roadmap for research, measurement,

dashboarding, and advanced analytics capabilities.

• Partner with executive, marketing, digital, strategy, service line, foundation, CRM, and

data leaders to ensure insights and analytics are aligned to organizational priorities.

• Build a culture of evidence-based decision-making across the department and broader enterprise.

2. Consumer and Physician Insights / Research

• Lead the enterprise consumer and referring physician insights agenda to deepen

understanding of audience needs, preferences, perceptions, behaviors, motivations, and

barriers.

• Design and oversee qualitative and quantitative research across a wide range of business

needs, including:

• Audience and market understanding
• Referring physician attitudes, preferences, and referral drivers
• Consumer/patient-family decision-making
• Brand and message testing
• Customer journey mapping
• Service line/foundation-specific research
• Competitive and market landscape assessments
• Marketing campaign impact studies
• Establish research standards, methodologies, vendor management practices, and insight

dissemination processes.

• Translate research findings into strategic recommendations for marketing, messaging,

access, experience, growth, and relationship-building initiatives.

3. Brand Health Tracking and Competitive Intelligence

• Develop and lead an enterprise brand health measurement strategy, including awareness,

consideration, preference, perception, differentiation, and reputation tracking.

• Monitor brand performance over time and identify drivers of change across key audiences

and markets.

• Lead competitive intelligence efforts to assess market dynamics, competitor positioning,

messaging, service offerings, media activity, and emerging trends.

• Integrate brand, market, and competitive insights into strategic planning, campaign

development, and growth recommendations.

4. Segmentation and Audience Strategy

• Lead development of an enterprise segmentation strategy for consumers and, where

relevant, referring physicians.

• Define audience segments using research, demographic, psychographic, attitudinal,

behavioral, CRM, and utilization data.

• Partner with marketing, CRM, digital, and strategy teams to operationalize segments

across campaign planning, personalization, content, channel strategies, and journey

orchestration.

• Ensure segmentation frameworks remain current, actionable, measurable, and tied to business outcomes.

5. Analytics Leadership

6. CRM Analytics and Lifecycle Measurement

7. Campaign Performance and Optimization

8. Dashboard and Self-Service Reporting Strategy

9. AI-Enabled Analytics and Insight Generation

Education: Bachelor's Degree, Masters Preferred. Business administration, marketing, business, public health, statistics, economics, social sciences, data analytics, or a related field.

Experience: 10+ years experience.

The posted pay range is Boston Children's reasonable and good-faith expectation for this pay at the time of posting.

Any base pay offer provided depends on skills, experience, education, certifications, and a variety of other job-related factors. Base pay is one part of a comprehensive benefits package that includes flexible schedules, affordable health, vision and dental insurance, child care and student loan subsidies, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition and certain License and Certification Reimbursement, cell phone plan discounts and discounted rates on T-passes. Experience the benefits of passion and teamwork.

Boston Children's Hospital is an Equal Opportunity / Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disability.

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