Senior Director, Partnerships

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Senior Director, PartnershipsThe Senior Director, Partnerships is a senior commercial leadership role at CREO, Omnicom Media Group's influencer agency. This person drives enterprise new business and owns a portfolio of key client relationships, operating in closepartnership with senior agency leadership to grow CREO's footprint across bothprospective and existing accounts.KEY RESPONSIBILITIES:Strategic Business Development & Revenue Growth:Support enterprise-level business development initiatives targeting Fortune 500 and Global 1000 companiesWork with senior leadership to develop and execute go-to-market strategies that position CREO as the premier influencer marketing partner within integrated Omnicom campaignsIdentify and capitalize on emerging market opportunities where influencer marketing can drive transformational business outcomes for clientsIntegrated Omnicom Partnership + Account Management:Assist in development and management of complex pitch processes and RFP responses that showcase the full power of integrated Omnicom solutionsAssist in creating scalable frameworks for cross-holding company collaboration, ensuring seamless handoffs and integrated campaign executionSupport pitch teams across multiple Omnicom entities, ensuring unified messaging, aligned pricing, and cohesive value propositionsAssist in leading communication for OMG, OMC, and CREO clients, including proposal development, commercial agreements, and client communication from initial briefing to completionCommunicate influencer marketing within the digital/paid media ecosystem and aid in the operationalization of service offerings and subsequent value positioning tied to the media environmentDevelop and maintain relationships with key clients, serving as the primary point of contact for mid-level client contactsPartner & Relationship Ecosystem Development:Cultivate and expand relationships with platform partners (Instagram, TikTok, YouTube, etc.), representing the collective influence and scale of Omnicom's influencer capabilitiesDevelop strategic alliances with complementary service providers, technology partners, and industry stakeholders to enhance service offeringsBuild and maintain a robust network of agency, brand, and creator stakeholders, leveraging these relationships to drive new business and innovationMarket Leadership & Strategic Innovation:Maintain deep expertise in the evolving influencer and creator marketing landscape, identifying trends that create competitive advantages for clients and CREOLead thought leadership initiatives positioning CREO as an industry innovator in influencer marketing, creator economics, and integrated channel strategiesChampion best practices across the organization, ensuring service offerings remain at the forefront of industry standards for measurement, compliance, and effectivenessCollaborate with internal innovation teams to develop proprietary tools, methodologies, and frameworks that differentiate CREO in the marketplaceTeam Leadership & Organizational Excellence:Help to build and maintain a culture of excellence, accountability, and continuous improvementFoster cross-functional collaboration with Creator Activation, Account Management, Strategy, Measurement, and Commerce teams to ensure integrated excellenceDevelop client-facing talent within the organization, identifying and cultivating future leadersREQUIRED COMPETENCIES & SKILLS:In-depth understanding and mastery of influencer marketing and an ability to match brand narratives with creator-led storytellingStrong agency account management background and comfort in leading internal and external conversationsThorough understanding of the influencer ecosystem including paid and organic roles and responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurementStrong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points of viewHighly analytical with ability to evaluate campaign performance for optimization and contextualization of results in client reportingCreative-minded with ability to translate social trends and influencer archetypes to client business objectivesUnderstanding of budget maintenance, client billing and payment workflows, and contract and business negotiationsCritical thinking and problem solving tied to implementation of new processes and process improvementsStrong business acumen and the ability to make highly impactful decisions in a timely mannerStrong people mentorship/leadership with comfort providing feedback and developing employeesDeep expertise in influencer marketing, digital media, and creator ecosystems, with demonstrated ability to translate this into compelling client value propositionsHigh degree of ownership, initiative, and follow-through; ability to drive complex initiatives to completion with minimal supervisionREQUIRED QUALIFICATIONS:8-10+ years of experience in influencer marketing with deep knowledge of creator economy, platform mechanics, and influencer campaign executionDemonstrated experience managing relationships across multiple stakeholders in holding company or agency network environmentsBachelor's degree in Marketing, Business, Communications, or related fieldEstablished network within influencer marketingHands-on experience managing influencer campaignsExperience leading high-performing teamsTrack record of building and scaling new and existing clients Illinois, New York: $120,000.00-$230,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.