Senior Email Developer-Salesforce

Job Description:

Note: Fidelity will not provide immigration sponsorship for this position

Do you want to join a dynamic digital marketing team with a passion for utilizing personalized data and email channel expertise to deepen the relationship with millions of our customers, evolve operational processes and implement new MarTech capabilities? Are you looking for an empowered opportunity to hone your development, analytical, strategic, creative, collaboration and leadership skills while managing multiple projects with attention to details and deadlines? If so, look no further! Maybe we are made for each other!

The Expertise We’re Looking For

• Multiple years of Advanced Front-End HTML and CSS coding experience, specifically in Email

• Email service platform provider (ESP) knowledge, systems, information technology a plus (specifically Salesforce Marketing Cloud, Salesforce Sales Cloud, Adobe Target)

• Experience with one or more of the following areas: digital production, MarTech, marketing, and/or creative highly desired

• Email Development subject matter expert with experience building emails, automations, and journeys in Salesforce Marketing Cloud

• With proven knowledge of how to solve for

  • Complex dynamic content scenarios

  • Use of shared templates, scripts, and content

  • Cross Email client rendering issues such as Dark Mode, Outlook-specific limitations, and Embedded Video Player compatibility and capabilities

• With experience contributing to release management processes and production installs

• Execute email campaigns utilizing email marketing best practices to create and code interactive experiences to support business initiatives.

• A clear understanding of impact to a firm’s reputation if they are flagged by blacklisting groups

• Email service platform provider (ESP) knowledge, systems, information technology a plus (specifically Salesforce Marketing Cloud, Salesforce Sales Cloud, Adobe Target)

• Advanced HTML and CSS coding experience, specifically in Email

• SQL Query experience is a plus.

• Excellent communication skills required

• Curious and intellectually honest. Dedication to continuous growth, development, and improvement

• Enjoy tracking, triaging, and solving issues in real-time

• Ability to continuously develop and improve process / infrastructure within a constantly evolving team

• Customer first mentality

• Comfortable leading and influencing through ambiguity and without authority

• Strong attention to detail and methodical thinking

• Entrepreneurial and agile mentality, with a bias towards action

• Passion for training and upskilling others

The Purpose of Your Role

As a Senior Email Developer within the central marketing function of Fidelity Investments, your role is to enhance, expand, and support our systems that deepen our relationship with millions of our customers by using data to plan and execute personal, relevant, and timely promotional, service and regulatory email communications. In this capacity, you will serve as Fidelity’s Center of Excellence on current and emerging practices and technologies that power our customer obsessed email marketing programs. You will be responsible for ongoing process documentation, training, troubleshooting, problem solving on our Salesforce Marketing Cloud, email platform.  You will apply your Salesforce Marketing Cloud expertise to help the team to continue to innovate and increase efficiency.

The Skills You Bring

• Strong project management, time management, and organization skills with a proven ability to successfully plan, manage and (re)prioritize multiple complex projects, programs and campaigns simultaneously and foresee/mitigate potential risks

• Process and detail-oriented thinker who provides clear direction and maintains clear communication with others about the work and results

• Adept at building relationships across all management levels in a highly matrixed environment, leading and collaborating on cross-functional teams, and influencing direction where there isn’t explicit authority. Act as primary liaison between internal business and tech teams to resolve various project and technology challenges.

• Able to lead by demonstrating and establishing clarity, effectively communicating, and reinforcing the value of collaboration in enhancing team’s performance

• Ability to think strategically and assess strategy and requirements while implementing tactically on multiple major initiatives simultaneously.

• Provide guidance and lead training to enable other team members to meet/exceed expectations. May be responsible for managing a small team of individual contributors; may have input to or be responsible for performance management activities

• Excellent analytical, creative, and oral/written communication/presentation skills

• Excellent judgment and problem solving

• Demonstrated ability to self-learn and self-direct

The Value You Deliver

The Senior Email Developer will liaise across multiple teams to:

• Learn the existing email documentation, procedures and interactions with the goal to streamline and simplify these processes.

• Build, edit, deploy emails, and code logic branching using Salesforce Marketing Cloud (SFMC) on their Content Builder and AMPscripting platforms as well as their Journey Builder capability

• Collaborate with technology teams to onboard new email capabilities and requirements on Salesforce Marketing Cloud (SFMC)

• Lead and/or support cross-organizational projects as a subject matter expert for email channel, including but not limited to: template specifications, technical design, channel best practice, executional process and principles, data feed analysis, and platform capabilities

How Your Work Impacts the Organization

The Email Engineering and Marketing Orchestration (EEMO) Team works cross-functionally to support the end-to-end enablement and implementation of PWI emails and journeys. Additionally, the team provides leadership/support to enhance process/procedure efficiency for email programs, and collaborates with partners to drive program/campaign effectiveness through capability enablement, implementation design, customer journey mapping, channel reporting, etc.

Fidelity’s Onsite Working Model
Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.

The base salary range for this position is $85,000-171,000 USD per year.  

Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.

Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.   

We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home.  These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career.  Note, the application window closes when the position is filled or unposted.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.

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