Senior Event &
Partner Engagement Manager - North America
Location: Philadelphia/New Jersey, United
States Experience Level: 5+ Years in Marketing (Technology
industry preferred)
About the Role
We are seeking a
seasoned marketing professional to drive partner engagement, event
initiatives, and demand-generation activities across North America. This role
requires a proactive communicator with strong business development exposure,
solid digital marketing understanding, and the ability to collaborate
effectively with cross-functional teams and technology partners.
Key Responsibilities
1. Partner Marketing
Work
closely with our technology partners to plan and execute
joint marketing activities.
Create
draft content for partner-aligned marketing materials and
support partner-driven campaigns.
2. Event Management
Organize
and manage virtual and in-person events, including webinars, trade shows,
and partner events.
Coordinate
logistics, marketing materials, capture leads and follow-up
activities to ensure successful events.
3. Team Coordination
Collaborate
with internal marketing, design, and sales teams to gather required
materials.
Ensure
timely delivery of brochures, presentations, and
other marketing assets.
4. Lead Validation
Validate
and qualify incoming leads from campaigns and events.
Share
qualified leads with the sales team and support follow-up activities.
5. Digital Marketing Support
Assist
with digital marketing tasks such as emails, social posts, and
landing pages.
6. Communication & BDM Support
Work
closely with the Business Development team to support
their marketing needs.
Help
prepare sales decks, partner presentations,
and marketing collateral.
Requirements
Required Qualifications
5+ years
of professional marketing experience, preferably in the
technology or IT services sector.
Bachelor’s
degree in Marketing, Communications, Business, or a related technical
field.
Proven
experience managing partner relationships and executing
collaborative marketing initiatives.
Strong
event planning and coordination background.
Familiarity
with digital marketing tools, CRM systems, and lead validation
processes.
Excellent
interpersonal skills, with the ability to work effectively with business
development teams and technical stakeholders.
Highly
organized, detail-oriented, and proactive in driving multiple projects
simultaneously.
Preferred Qualifications
Experience
working with major technology partners (e.g., Salesforce, Microsoft, IBM,
AWS, SAP etc.).
Understanding
of demand generation, marketing analytics, and lead scoring.
Ability to
create or guide marketing content development.