Senior Field Marketing Manager

Aramark

San Jose, CA

JOB DETAILS
SALARY
$95,000–$125,000
SKILLS
Adobe InDesign, Best Practices, Brand Marketing (Branding), Brand Strategy, Business Plan, Catering Services, Communication Skills, Compensation Analysis, Consumer Branding, Cook Dishes, Cross-Functional, Culinary Operations, Customer Relations, Customer Support/Service, Data Analysis, Embedded Systems, Equal Employment Opportunity (EEO), Establish Priorities, Field Marketing, Food Services, Interpersonal Skills, Leadership, Marketing, Marketing Strategy, Marketing/Sales Collateral, Merchandising, Microsoft Office, Microsoft PowerPoint, National Sales, On Site Support, Onboarding, Online Marketing, Outbound Marketing, Performance Analysis, Presentation/Verbal Skills, Product Merchandising, Purchasing/Procurement, Regulatory Requirements, Restaurant, Retail, Retail Merchandising, Sales Presentation, Social Media Marketing, Storytelling, Team Player, Time Management, Training Tools, Twitter, Willing to Travel, Writing Skills
LOCATION
San Jose, CA
POSTED
2 days ago

Job Description

LifeWorks is seeking a Senior Field Marketing Manager to partner closely with the LifeWorks Marketing Director in driving and scaling strategic marketing initiatives across a diverse West Coast portfolio. This role is both strategic and hands-on, owning scalable programs while remaining deeply embedded in the field to ensure strong execution across cafés, catering, markets, and experiential events.

Developing new skills and doing what it takes to get the job done are central to success in this role. To meet evolving business and client needs, responsibilities may change over time and new duties may be assigned as required.

This position requires approximately 70% travel both west coast and nationally as well as an in-person presence in the bay area five days per week to support teams, clients, and on-site execution.

 

LifeWorks Restaurant Group is a hospitality-driven restaurant company built for the modern workplace. We design and operate chef-led cafés, catering programs, and food experiences that go far beyond transactions, creating moments of connection, culture, and care in everything we do.

Rooted in culinary excellence and powered by creativity, LifeWorks brings together food, design, and service to build brands within brands, tailoring each experience to the people and communities we serve. Our work lives at the intersection of hospitality and strategy, elevating everyday dining, strengthening workplace culture, and turning food into a meaningful part of how organizations engage their teams.

At LifeWorks, people make the difference. That belief shapes how we lead, how we partner, and how we bring hospitality to life across every café, every campus, and every client relationship.

Compensation Data

COMPENSATION: The salary range for this position is $95,000 to $125,000.  If both numbers are the same, that is the amount that Aramark expects to offer.  This is Aramark?s good faith and reasonable estimate of the compensation for this position as of the time of posting.

 

BENEFITS: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources.   Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage.  Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works.  For more information about Aramark benefits, click here Aramark Careers - Benefits & Compensation

 

There is no predetermined application window for this position, the position will close once a qualified candidate is selected. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including, but not limited to, the Los Angeles County Fair Chance Ordinance for Employers, the California Fair Chance Act, and the San Francisco Fair Chance Ordinance to the extent that those laws apply to the opportunity.

Job Responsibilities

Strategic Leadership & Marketing Program Development

  • Translate LifeWorks brand and growth strategies into actionable, scalable marketing programs across cafés, catering, markets, and events.
  • Lead and activate a Marketing Champion Network across client accounts, building training, tools, and peer communities that drive consistent execution.
  • Partner cross-functionally with culinary, operations, design, procurement, and communications to align marketing initiatives with enterprise goals.
  • Develop and deliver onboarding and ongoing training for site leaders and front-line teams focused on brand standards, merchandising, and execution excellence.
  • Create and maintain toolkits, signage standards, event setup guides, and seasonal activation playbooks to support field adoption.
  • Establish reporting tools to measure marketing effectiveness, champion engagement, and program impact.
  • Partner with the Field Marketing Director to analyze performance data and translate insights into action.
  • Develop presentations and storytelling assets that communicate results to clients and senior leadership.

Operational Field Execution & Client Support

  • Work directly with operators to create and implement signage, marketing collateral, and merchandising plans aligned with LifeWorks and client brand standards.
  • Provide hands-on, on-site support for café and catering launches, special events, promotions, and seasonal activations.
  • Support the field with smallwares ordering, display materials, and setup needs to ensure teams are equipped to execute marketing programs.
  • Assist with product merchandising and visual presentation standards across accounts.
  • Support marketing and programming for cafés, catering, and pantry programs to drive participation and revenue.
  • Build strong relationships with clients and internal stakeholders, presenting new ideas and activation plans aligned with business goals.
  • Conduct regular site visits to audit execution, gather feedback, and identify opportunities to elevate the on-site experience.
  • Protect the integrity of both LifeWorks and client brands in all communications, materials, and activations.

 

Qualifications

  • 8-10+ years of experience in field marketing, brand marketing, retail merchandising, or hospitality marketing, with proven success in multi-site or client-facing environments.
  • Bachelor?s Degree in Marketing, Business, Hospitality Management, or a related field strongly preferred.
  • Advanced proficiency in Canva and working knowledge of Adobe InDesign, with the ability to produce field-ready signage, toolkits, and presentation materials.
  • Experience in contract dining services, food service, retail, or multi-unit hospitality environments strongly preferred.
  • Demonstrated ability to think both creatively and strategically, balancing brand vision with operational execution.
  • Proven success working in fast-paced, matrixed environments with internal and external partners.
  • Excellent written and verbal communication skills, including client presentations, team training, and executive-facing storytelling.
  • Strong interpersonal skills with the ability to build trust across operators, clients, and senior leadership.
  • Solid understanding of social and digital marketing fundamentals and the ability to guide teams on best practices.
  • Exceptional time management and prioritization skills, with the ability to manage multiple initiatives at once.
  • Strong command of Microsoft Office, especially PowerPoint, for executive-ready presentations.
  • Collaborative, solutions-oriented leader with a hands-on, can-do mindset.
  • Willingness to travel approximately 70% across the West Coast and national accounts as needed.
  • Ability to work in person four days per week to support field teams and client needs.
  • Location: The Bay Area, West Coast.

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on FacebookInstagram and Twitter.

About the Company

A

Aramark

We focus on enriching and nourishing the lives of millions all over the world, providing a wide range of services—food, facilities and uniforms—to a diverse group of clients in 19 countries. We serve world champion sports teams, Fortune 500 companies, state-of-the-art healthcare providers and the world’s leading educational institutions. And every day, we dream of ways to do it better through our commitment to innovation and our passion for excellent customer service.

Innovation inspired by you
The better we know the people we serve, the greater the experiences we can develop. Whether it’s food service, facilities or uniforms, our proprietary programs allow us to understand the wants and needs of our audiences.

Armed with that knowledge, our Service Stars spring into action, combining insights and ingenuity to deliver moments that make a difference. These innovations could be game-changing campus transformations. Or a simpler, quicker way for you to access condiments at the ballpark. In any case, our innovations help create experiences that make an impact.

Beyond great service
Another key part of what makes us different is something we call service excellence.

To us, service excellence isn’t just about providing great customer service. It also means using time-tested practices and proven processes to get it right every day, everywhere, in everything that we do. And it's also about striking the perfect balance between doing something well over and over again and being responsive enough to the changing needs of clients and customers. It’s being open to the continuing cycle of innovation. Excellent, but never satisfied. Process-driven, but never locked in place.

We never stop thinking of new, better ways to get it right when our people impact the lives of clients and consumers every day.

Our people make all the difference—we make sure of it
Our commitment to hiring, training and rewarding the right people ensures that our employees are more than just hard workers. They’re Service Stars, and that means they can be counted on to go above and beyond, every single day.

We understand that many times our people are literally the face of your business. That’s why all 270,000 Service Stars receive continual access to professional development and proprietary skills training.

The bottom line is this: when you work with Aramark, you can be confident you’ll be collaborating with the right people with the right skills and the right attitude. That’s true whether it’s for strategic expertise, operational excellence or just serving a morning coffee. That’s our commitment as trusted partners and Service Stars. That’s the Aramark way.

COMPANY SIZE
10,000 employees or more
INDUSTRY
Food and Beverage Production
FOUNDED
1936
WEBSITE
https://www.aramark.com/