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Senior Field Marketing Specialist
Hybrid in United States of America: Chicago, & 10 others
Sales and Marketing
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Shape EPAM's North American growth through strategic, data-driven marketing!
EPAM Systems is looking for a creative and collaborative individual to join our North American team as a Senior Field Marketing Specialist. You will be part of a networked global marketing team that supports business development, brand building and industry conversation.
Collaborating closely across North America business units and marketing teams, you are responsible for generating marketing qualified leads. The ideal candidate is technically fluent and creative with strong project management and writing skills, as well as comprehensive end-to-end campaign management experience.
This is an exciting opportunity to join an innovative team of experts shaping EPAM's footprint in advanced AI, cloud and digital platform engineering across North America.
Req #1011455830
Responsibilities
Partner with business units to define marketing priorities and coordinate quarterly plans
Collaborate with key stakeholders to develop articulate and launch technology offerings
Activate targeted marketing campaigns to drive marketing qualified leads (MQLs)
Test measure and optimize campaigns while reports and follows leads through the sales process
Identify optimal marketing channels - including events campaigns analyst relations social media and sales tools - to reach target audiences
Research and monitor the competitive market to inform strategy
Develop sales kits to accelerate the growth of existing accounts
Support case study development to highlight client successes
Requirements
Minimum 3 years of experience in a marketing, field marketing or demand generation role
Proficiency with common platforms for campaign tracking, analytics, marketing automation and segmentation
Strong interpersonal skills with the ability to collaborate with stakeholders and form productive working relationships across geographies
Clear communication to articulate technical concepts to diverse audiences
Experience with complex projects in a high-volume business setting
Proactive approach that demonstrates flexibility and resourcefulness in ambiguity
High level of accuracy, attention to detail and organizational skills
Bachelors degree in communications, marketing or English
Nice to have
Experience in marketing AI, generative AI or enterprise cloud services
Background in global B2B technology marketing