Senior Field Marketing Specialist

About the Role:

Medallion is reshaping healthcare by making it faster, easier, and less expensive to manage provider networks. As we scale across Provider Groups, Health Systems, and Payers, our presence at industry conferences and curated field experiences is increasingly critical to pipeline generation and brand authority.

As our Senior Field Marketing Specialist, you will play a foundational role in building and scaling a repeatable, revenue-aligned event strategy. You will serve as the central point of contact for all conference and field marketing initiatives — partnering closely with Demand Generation, Sales, Product Marketing, RevOps, and executive leadership to ensure every event is intentional, measurable, and high impact.

You will own the end-to-end lifecycle of Medallion's field marketing motion, from event selection and contract negotiation through onsite execution, executive engagement, post-event pipeline acceleration, and reporting to senior leadership.

This role reports to the Head of Demand Generation, with a base compensation range of $120,000-$150,000. In addition to base salary, Medallion offers equity and a comprehensive benefits package. Travel may be required up to two times per quarter (approximately 7–10 business days per quarter). Final compensation will be determined based on a variety of factors including experience, skills, and location.

Core Responsibilities:

Event Strategy Planning and Execution: You will lead the development and execution of Medallion's conference and field event strategy, ensuring alignment with revenue targets, ICP priorities, and market expansion goals.

• • Partner directly with the Head of Demand Generation to identify, evaluate, and contract with high-impact event partners, conferences, trade shows, and industry expos that align with our target personas and growth markets.
  • Conduct structured research and evaluation of prospective events, building and maintaining relationships with event organizers, associations, and ecosystem partners to secure high-value sponsorships and long-term partnerships.
  • Identify and execute supporting opportunities beyond booth presence — including speaking engagements, panel placements, executive roundtables, hosted dinners, curated networking events, and auxiliary activations that elevate Medallion's thought leadership.
  • Serve as the primary point of contact for Sales, Product Marketing, and executive stakeholders regarding conference strategy, ensuring alignment on target accounts, messaging focus, and meeting goals.

Pre- and Post-Event Management: You will own the full event lifecycle — ensuring that every conference is supported by intentional promotion, executive visibility, structured follow-up, and measurable pipeline impact.

• • Develop and execute comprehensive pre-event activation strategies that drive awareness of Medallion's presence, including targeted email campaigns, LinkedIn promotion, SDR outreach sequences, executive meeting scheduling, and account-based engagement plans.
  • Partner with Sales leadership to secure high-value meetings in advance of events, aligning outreach to priority accounts and target personas.
  • Coordinate closely with Marketing Operations to ensure accurate tracking of registrations, meeting bookings, engagement metrics, sourced pipeline, and influenced pipeline.
  • Create clear internal visibility into event objectives, account targets, and onsite goals so that Sales and executive teams are aligned before arrival.
  • Oversee onsite execution to ensure premium brand representation, seamless logistics, and high-quality executive experiences.
  • Develop structured post-event follow-up campaigns in partnership with Demand Generation and SDR teams to convert engagement into qualified pipeline.
  • Establish a regular cadence of reporting and analytics on field marketing performance, presenting insights and ROI to Marketing leadership and the executive team.
  • Continuously refine the event-to-pipeline motion by analyzing performance data, identifying gaps, and implementing optimization strategies.

You'd be a great fit if…

• You have 4+ years of B2B field marketing or event marketing experience (SaaS experience strongly preferred; healthcare or health tech is a major plus).
• You have owned an event budget and tied event performance directly to pipeline.
• You are familiar with a range of event types; conferences, expos, executive dinners, happy hours and other networking events
• You are excited about the full lifecycle of an event, including partnering with sales on follow-up, securing auxiliary activations around an event (speaking opportunities, sponsorships, etc.), and optimizing pre-event outreach. 
• You are comfortable traveling for events or working with other team members to ensure adequate coverage for any event prep
• You understand how to partner deeply with Sales 
• You are detail oriented 
• You communicate effectively with cross functional teams

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