AdvancedMD
AdvancedMD is a unified cloud suite of medical office software hosted on Amazon Web Services/AWS including practice management, electronic health records, and patient engagement, and offers managed medical billing services for independent practices. AdvancedMD serves an expansive national footprint of 65,000 practitioners across 14,000 practices and 900 independent medical billing companies. 8.8M insurance claims are processed every month on the AdvancedMD billing platform!
Role Summary
Are you a technical SEO expert who's already thinking about how search is changing in the age of AI? We're looking for an experienced Senior GEO/SEO Marketing Manager to lead AdvancedMD's organic search and generative/answer engine visibility strategy. In this role, you'll own how AdvancedMD shows up across traditional search engines (Google, Bing) and emerging AI-powered discovery surfaces (ChatGPT, Perplexity, Google AI Overviews, and similar generative engines); driving qualified traffic and pipeline through both channels.
This is a senior, strategic role for someone who has deep technical SEO expertise and has already begun building a point of view on how GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are reshaping discovery.
If you're energized by turning ambiguity into a clear, forward-looking search strategy — and you want to position AdvancedMD as an early mover in GEO/AEO — we'd love to meet you.
Essential Job Duties:
Strategy Development:
- Develop and execute a comprehensive SEO, GEO, and AEO strategy aligned to business priorities and long-term growth objectives
- Own and evolve the roadmap for optimizing content and digital experiences across traditional search engines and emerging AI-powered answer and generative platforms
- Monitor industry trends and advancements in AI search to proactively evolve strategy, identify white space, and capitalize on new opportunities ahead of competitors
- Lead keyword, topic, and consumer intent research — including how intent and query patterns shift in conversational/AI-driven search — to inform content strategy across the customer journey
Owning the Day-to-Day Operations:
- Partner closely with Product, Design, Analytics, and Marketing teams to embed SEO/GEO/AEO best practices into digital experiences from planning through execution
- Define KPIs and reporting frameworks to measure the impact of SEO, GEO, and AEO initiatives on traffic, share of voice in AI-generated answers, and downstream business objectives (leads, pipeline, revenue)
- Leverage data and experimentation to continuously optimize performance and validate strategic recommendations
- Manage relationships with external SEO/GEO/AEO agency and technology partners
Organizational Influence:
- Educate and influence senior leadership on evolving search trends, positioning AdvancedMD as an early mover in GEO/AEO best practices across the organization
What You'll Need to Get the Job Done:
- 7+ years of SEO/AEO/GEO experience in an agency or in-house capacity, ideally with progressive ownership of strategy (not just execution)
- Deep, demonstrated expertise in technical SEO, on-page optimization, content strategy, site architecture, structured data, and search performance best practices
- Strong working knowledge of the evolving landscape of AI-powered search and Answer/Generative Engine Optimization (AEO/GEO), with a genuine passion for staying ahead of industry shifts
- Hands-on experience with enterprise SEO platforms and analytics tools such as Google Search Console, Conductor, Semrush, or similar
- Experience building SEO/AEO/GEO measurement frameworks from scratch, reporting on performance, and communicating business impact to senior stakeholders
- Experience managing external agency or vendor relationships and holding partners accountable to KPIs
- Strong verbal and written communication skills, with the ability to tailor messaging to audiences of different seniority and expertise, including executive leadership
- Bonus: Experience with AI tracking and monitoring tools (e.g., Profound, Bluefish, or similar); Healthcare, SaaS, or B2B software industry experience
What Will Make us LOVE You
- Proven track record of navigating ambiguity and white space, translating unclear or emerging conditions into clear strategic recommendations
- Strong analytical skills with the ability to translate data into actionable insights and executive-ready strategic recommendations
- Self-starter who thrives working independently and cross-functionally within a team
- Passion for outside-the-box thinking and challenging the status quo on how search and discovery are evolving
- You're a strategic SEO/GEO partner who can flex from high-level executive conversations to hands-on technical execution on the same day
Life at AdvancedMD: The BURST Way to Be - Learn more about our Company culture.
- Be Intentional – We act with clarity, focus, and purpose in everything we do.
- Urgency with Purpose – We move fast on what matters and deliver meaningful results.
- Respect Always – We lead with integrity, value every voice, and build each other up.
- Strive for Greatness – We set high standards, embrace innovation, and never stop improving.
- Together with Clients – We collaborate deeply, build trusted partnerships, and win as one team.
About AdvancedMD
AdvancedMD, now part of the Francisco Partners (“FP”) portfolio, revolutionized medical office software in 1999 with the introduction of the industry’s first true cloud solution. Today, the company continues to lead HealthTech innovation with a complete cloud suite of smart applications that work in unison, accelerating collaborative workflow for every role of the practice. With AdvancedMD, medical office staff are empowered to thrive in the online age of healthcare and value-based reimbursement with essential clinical, financial, patient engagement and reputation management applications that are unified and available anytime, anywhere on any device. AdvancedMD strives to be the technology heartbeat of healthcare for providers, patients, and payors for a healthier world. For more information on AdvancedMD, please visit www.advancedmd.com.
Work Environment
- Hybrid office arrangement in the South Jordan, Utah office location. In Office training, with opportunity to work up to a flexible hybrid format. Remote work is contingent upon individual role, team structure and alignment to role KPIs.
What We Offer:
Competitive compensation and total rewards benefits
Comprehensive health, dental, and vision insurance
401(k) with generous company match
Paid time off and holidays
Hybrid and remote work opportunities
Career growth and development support
Collaborative, team-oriented culture
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