Senior Growth Marketing Manager – Subscription + Hardware (Experimentation, Full-Funnel, Strategy + Execution)
KORE1 Technologies
Carlsbad, CA
Apply
JOB DETAILS
LOCATION
Carlsbad, CA
POSTED
2 days ago
Location: This role can be done mostly remote (working pacific time zone) with occasional travel for workshops, coordinating agency photo shoots, and company meetings.
KORE1, a nationwide provider of staffing and recruiting solutions, has an immediate opening for a Senior Growth Marketing Manager - Subscription + Hardware (Experimentation, Full-Funnel, Strategy + Execution)
The Growth Marketing team plays a critical role in accelerating business growth by driving high-quality customer acquisition, optimizing conversion, and deepening engagement through a service-first lens that spans the entire customer journey.
We are seeking a driven marketing professional who is passionate and has proven success in understanding consumers, their motivations, and behavior throughout the customer journey from discovery to post-purchase.
Reporting to the Director of Growth Marketing, you will lead the development and execution of subscription-led product experience positioning and growth initiatives that turn one-time product buyers into loyal, long-term subscribers.
The ideal candidate brings a unique balance of strategic thinking and hands-on execution, and understands how to grow a services-driven business. You will partner with cross-functional teams to develop data-backed campaigns across channels and uncover new ways to engage customers across our smart security ecosystem.
Specific Responsibilities:
- Subscription Value Proposition: Craft a compelling subscription value proposition that connects, engages, and educates customers about our total protection solution. Creates excitement and interest around our subscription-led product throughout the customer journey to improve downstream attach rates.
- Customer-Centered Marketing: Develops and executes Go-to-market strategies, positioning, messaging, and creative assets for assigned products with a consumer-oriented mindset and delivers exceptional value across the entire customer journey to drive conversion, retention, and customer lifetime value.
- Data & Experimentation: Leverage analytics, insights, segmentation, and rapid experimentation to test, learn, and iterate on demand generation campaign strategies.
- Full-Funnel Optimization of Acquisition Marketing Investments: Develop a strategy to optimize the return on paid, earned, and owned demand-generation media investments.
- Demand Generation: Formulate a strategy to increase brand familiarity and develop marketing campaigns that attract new-to-brand households and drive demand for Arlo subscription services.
- Agency Management: Lead / run external agency efforts in support of the program.
- Cross-Functional Alignment: Partner closely with Subscription Growth Team, Product Management, Consumer Insights, DTC & Channel Marketing, Customer Care, and Sales Teams to ensure growth strategies are aligned with the business's overall business goals and subscription-led model.
Skills Required:
- Bachelor's degree in marketing or related fields. MBA a plus.
- Minimum of 8 years of blended tactical/strategic experience in growth, demand generation, brand, and product marketing within a subscription-based environment.
- Experience working on subscription-based software products that integrate with physical hardware devices (e.g., POS systems, kiosks, printers, or IoT-enabled products) is required
- Proven ability to partner and provide strategic guidance to design agencies to deliver compelling value proposition that upholds the brand promise.
- Success in developing integrated campaigns that blend brand storytelling with measurable outcomes.
- Proven success driving customer acquisition and retention in a consumer-based subscription business.
- Deep understanding of marketing metrics with the ability to translate insights into actionable growth strategies.
- Experience designing and interpreting A/B marketing campaign tests.
- Experience leading external agency efforts.
- Comfortable working in a fast-paced environment that values curiosity and continuous improvement.
- Passionate about technology that empowers people to feel secure, connected, and in control of their surroundings.
- Strong communication and presentation skills with proven ability to influence cross-functional teams and stakeholders.
Compensation depends on experience but is typically $150-185K plus 30% bonus (equity-based that immediately vests) and RSUs.
ABOUT KORE1
Specializing in professional and technical recruiting, KORE1 is committed to supporting top IT, Engineering, Creative, Scientific, Accounting and Finance professionals in their career paths. We build deep relationships with leading companies, connecting them to exceptional talent every day. With extensive industry expertise and unmatched opportunities, our goal is to provide a unique experience for our contractors and consultants as they prepare for their next role. We are passionate about matching the right people with the right companies.
Specializing in professional and technical recruiting, KORE1 is committed to supporting top IT, Engineering, Creative, Scientific, Accounting and Finance professionals in their career paths. We build deep relationships with leading companies, connecting them to exceptional talent every day. With extensive industry expertise and unmatched opportunities, our goal is to provide a unique experience for our contractors and consultants as they prepare for their next role. We are passionate about matching the right people with the right companies.
Kore1 provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Kore1 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Kore1 expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Kore1's employees to perform their job duties may result in discipline up to and including discharge.
About the Company
K