AP Stylebook, Coaching, Communication Skills, Editing, Feature Stories, International News, Interviewing Skills, Journalism, Lead Generation, Leadership, Marketing Communications, Multitasking, National News, News Reporting, Power Amplifier, Presentation/Verbal Skills, Project/Program Management, Publications, Research Skills, Social Media, Time Management, Writing Skills
- Lead efforts to identify and curate the most impactful university health projects and write stories and news releases for the university''s flagship communications channels.
- Serve as a senior institutional representative with external media.
- Generate story leads and media opportunities.
- Oversee the development of narratives and framing for complex, sensitive, or high-visibility topics.
- Conduct faculty interviews and produce compelling and accurate stories about newsworthy health research from peer-reviewed journals and similar sources. Pitch those stories to local, state, national, international news media, along with health-specific news organizations.
- Identify university experts and researchers across a variety of disciplines and assist in developing key messaging for media opportunities. Establish relationships with these key research faculty and college leadership to deliver a consistent pipeline of story opportunities.
- Keep track of publication timelines, embargoes, and editorial calendars.
- Cultivate relationships with health reporters, editors and producers to anticipate coverage and place and pitch stories and university experts.
- Engage with incoming media requests from journalists seeking university experts and facilitate those requests.
- Create briefing sheets, talking points and assist with interview preparation.
- Advise senior leadership on emerging opportunities related to key health-related initiatives.
- Work with the wider University Marketing & Communications team and with campus partners to develop health stories, visual assets and cultivate expertise to generate interest in the university's research portfolio.
- Provide coaching and direction to staff on advanced media practices.
- Serve as a resource for campus partners seeking to amplify their research initiatives.
- Lead media trainings and writing workshops.
- Tailor news releases and feature stories into short-form content for the university's social media channels.
Knowledge, Skills, and Abilities:
- Demonstrated ability to translate complex health-related topics into compelling stories about the value and impact of the work for general audiences. Proven track record generating story leads.
- Excellent grammar, writing, editing, AP style and research skills; project management skills; ability to handle multiple projects with short- and long-term deadlines; excellent communication skills; an ability to work with various constituencies and audiences.