Senior Homecare Marketing Business Analyst

Macpower Digital Assets Edge Private Limited
  • Atlanta, GA
  • $120,000–$150,000 Per Year
  • Quick Apply
1 day ago

Job Description

Job Overview:
  • Partner with cross-functional teams to drive business intelligence and performance metrics for the direct-to-consumer home care business.
  • Deliver key insights and analysis to support strategic growth initiatives.
Key Responsibilities:
  • Translate business requests into technical reporting requirements and execute those requirements.
  • Create and manage real-time KPI dashboards and business case reports using PowerBI, Tableau, and Excel.
  • Develop and maintain automated and ad-hoc reporting for the direct-to-consumer healthcare business.
  • Analyze quantitative and qualitative data to identify trends, generate insights, and provide actionable recommendations.
  • Leverage owned and external data sources to develop enhanced reporting and support real-time marketing decisions.
  • Collaborate with BI and finance teams to develop analytic solutions based on business needs.
  • Support decision-making by understanding complex business problems, identifying opportunities, and using best practices in reporting and analysis.
  • Ensure compliance with HIPAA privacy requirements in all data handling and reporting.
Basic Qualifications:
  • Bachelor's degree required; MBA or equivalent experience preferred.
  • 5+ years of experience translating business requests into technical reporting requirements and executing those requirements.
  • 5+ years of experience working with reporting tools like PowerBI and Tableau; experience with SQL queries required.
  • 5+ years of experience in performance marketing, preferably involving e-commerce.
  • Strong experience collaborating with matrixed teams and using business analytics to support leaders.
  • Experience implementing complex data management projects.
  • Familiarity with direct-to-consumer key performance indicators preferred.
  • Experience with Salesforce.com environments is a plus.
  • Experience in health insurance reimbursement and P&L management preferred.
Skills and Attributes:
  • Strong technical, analytical, and problem-solving skills.
  • Advanced proficiency with reporting and analytics tools.
  • Effective communication and collaboration skills.
  • Ability to synthesize and visualize complex data sets for business leaders.
  • High attention to detail, organization, and confidentiality.

Numbers & Facts

LocationAtlanta, GA
Salary$120,000–$150,000 Per Year

Skills

  • Analysis Skillsunmatched
  • Best Practicesunmatched
  • Business Analysisunmatched
  • Business Caseunmatched
  • Business Intelligenceunmatched
  • Communication Skillsunmatched
  • Cross-Functionalunmatched
  • Data Managementunmatched
  • Data Setsunmatched
  • Data Visualizationunmatched
  • Decision Supportunmatched
  • Detail Orientedunmatched
  • Financeunmatched
  • Financial Reportingunmatched
  • HIPAA (Health Insurance Portability and Accountability Act)unmatched
  • Health Insuranceunmatched
  • Healthcareunmatched
  • Healthcare Reimbursementunmatched
  • Home Careunmatched
  • Identify Issuesunmatched
  • Maintain Complianceunmatched
  • Marketingunmatched
  • Performance Metricsunmatched
  • Power BIunmatched
  • Problem Solving Skillsunmatched
  • Profit & Loss Managementunmatched
  • Qualitative Analysisunmatched
  • Quantitative Analysisunmatched
  • Reporting Dashboardsunmatched
  • Reporting Skillsunmatched
  • SQL (Structured Query Language)unmatched
  • Salesforce.comunmatched
  • Tableauunmatched
  • Team Playerunmatched
  • Trend Analysisunmatched
  • eCommerceunmatched

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