Senior Lead, Series Marketing, Amazon MGM Studios

Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.

Amazon MGM Studios Series Marketing is seeking a highly motivated, results-oriented Senior Marketing Lead to develop and execute high-impact global marketing campaigns that drive single-title viewership and engagement, bring new customers to Prime, and lift overall brand affinity. You"ll be responsible for owning end-to-end consumer campaign strategy on- and off-Amazon that builds awareness, deepens engagement, and drives measurable business outcomes for Prime Original Series. You will set the strategic vision for integrated go-to-market plans across titles, and lead cross-functional and cross-organizational teams to develop best-in-class programs that drive viewership, customer acquisition, and brand differentiation.

As a Senior Marketing Lead, you"ll have a proven track record of driving significantly complex initiatives with broad cross-organizational impact. You will operate with full autonomy to set roadmaps, goals, and strategy - influencing cross-organization and partner teams" metrics and goals. You possess a blended balance of strategist, brand builder, creative visionary, project leader, producer, industry expert, franchise architect, and analyst. Critical to success will be senior-level relationship building, industry influence, and the ability to orchestrate campaign rollouts on a global scale.

Key job responsibilities

• Own and drive overall global strategy for consumer marketing across a portfolio of Prime Original Series, including vision-setting, goals, positioning, and overall communication and engagement frameworks
• Lead 360 campaign planning and execution across all channels (e.g., social, digital, Amazon owned channels, TV, in-theater, print, out-of-home, and PR) with accountability for cross-organizational alignment and impact
• Set strategic direction with creators, showrunners, producers, and international teams to ensure global campaign coherence and maximize cross-market performance
• Drive consumer insight strategy in partnership with research teams; translate insights into actionable campaign frameworks that influence broader organizational priorities
• Own goals, performance metrics, and business outcomes for campaigns; establish mechanisms for continuous optimization and deliver measurable results in viewership lift, customer acquisition, engagement, and brand affinity
• Serve as a senior leader and strategic catalyst who inspires cross-functional and cross-organizational teams to deliver bar-raising, best-in-class ideas and plans at global scale - removing barriers and elevating the standard of work
• Develop and champion bold strategic ideas; secure executive buy-in and drive efficient implementation at scale across multiple stakeholder groups
• Establish measurement frameworks against internal and external benchmarks; drive continuous improvement and innovation in campaign effectiveness
• Present to senior leadership regularly on strategic direction, key metrics, and portfolio performance; set mechanisms to operationalize timely global status updates across titles and verticals
• Cultivate and leverage senior-level relationships with talent, executive producers, agencies, external studios, and other global stakeholders to advance strategic positioning and campaign excellence