Senior Leasing and Marketing Specialist (63828)

The Habitat Company, LLC is a leader in residential multi-family real estate management and development. We are looking for talented individuals to join our team as we continue to expand and develop our company nationwide. We are a multi-state organization of approximately 500 team members specializing in the asset management, property management and project management of market rate, affordable rentals, condominiums and commercial real estate.

At The Habitat Company, we believe that it is the quality and experience of our team members that make a difference. Our professional team provides us with the depth of talent and ability that is so crucial to our success.

The Habitat Company provides comprehensive compensation to our team members. In addition to wages, this position is eligible for commission and/or renewal payouts as well as medical, dental, vision, 401k, and other benefits offered through Habitat, detailed here: https://www.habitat.com/our-benefits

Job Scope:

The Senior Leasing and Marketing Specialist is responsible for driving the leasing and marketing operations of an assigned community while elevating the overall resident experience. This role plays a critical part in overseeing the entire resident life cycle-from the initial point of contact through move-in and beyond-ensuring each interaction is welcoming, seamless, and tailored to individual needs.

The ideal candidate is caring, people-focused, and motivated by the opportunity to brighten someones day. With a genuine passion for connecting with others and making them feel at home, this individual naturally builds rapport, understands prospective residents needs, and takes pride in providing exceptional service.

Key objectives include:

• Maximizing every touchpoint in the leasing experience-from inquiry and tour scheduling to application and securing a new home
• Effectively managing and converting leads into long-term residents
• Collaborating with the Community or Resident Manager to execute strategic marketing plans that drive traffic and engagement
• Supporting retention efforts by helping to foster a positive, community-oriented environment

This on-site position reports directly to the Community Manager or Resident Manager and requires weekend availability and a flexible schedule to align with business demands and prospective resident needs.

Duties and Responsibilities:

• Maintain expert knowledge of the community, its amenities, and the surrounding neighborhood to effectively promote its value to prospects and residents.
• Cultivate a positive customer service culture.
• Guide and collaborate with the leasing team to ensure reputation management, social media presences, website, and ILS engagements are up to date and meeting benchmarks and goals of the business.
• Prepare required reporting on leasing activity and operational updates on a daily, weekly, and monthly basis as required.
• Provide timely and accurate feedback to management and revenue teams regarding market trends, pricing sensitivity, leasing velocity, and concession effectiveness.
• Monitor and report on traffic conversion, lease expirations, and rent performance to support data-driven pricing and occupancy strategies.
• Track and communicate prospect objections related to pricing or incentives, helping inform ongoing rent optimization efforts.
• Conduct physical property inspections to ensure tour path, apartments, and curb appeal meets best practices.
• Convert leads into prospects and leases by providing knowledgeable information and conducting engaging, personalized community tours.
• Assist prospects with completing applications, process criminal background/credit checks on applicants, and notify prospective residents of results.
• Complete online guest cards for all prospects, send thank-you notes and perform follow-up correspondence.
• Work with future residents during their application process, and upon approval from the Resident or Community Manager, complete lease file according to best practices.
• Conduct informative and personalized renewal meetings to understand the current and future needs of the resident during the renewal cycle that will result in renewal leases. And then prepares the renewal lease package according to our best practices
• Maintain a professional, yet friendly atmosphere in the leasing office and other areas where prospective residents and current residents meet. Answer incoming calls and respond accordingly, whether it is a prospect or resident call. Transfer calls when appropriate.
• Responsible for resolving resident complaints in a timely manner.
• Monitor customer experience surveys, celebrate wins, identify areas of opportunity, work with team to generate solutions, implement and follow up on solutions.
• Organize and coordinate resident engagement events.
• Report all liability and property incidents to the Community Manager and or Resident Manager immediately; ensures all appropriate incident reports are filed according to best practices.
• Conduct all business in accordance with the Company's policies and procedures, the Fair Housing Acts, Ordinances and Statutes, the Americans with Disabilities Act, and all other laws pertaining to the occupancy standards and established criteria.
• Any other duties as assigned.
• Must have background in customer service, sales, leasing, marketing or hospitality experience, and successful track record of accomplishment.
• Must have or obtain within 120 days of hire a leasing license or broker's license as required by license law.
• Knowledge of landlord tenant laws
• Excellent attention to detail and organizational skills
• Personable, energetic with a strong desire to help and service the consumer.
• Strong computer skills, including knowledge of Yardi, Microsoft Office 365 (Excel, PowerPoint, Word, and Teams)