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Senior Manager, Ads Analytics

Best Buy

Minneapolis, Minnesota

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JOB DETAILS
SKILLS
A/B Testing, Advertising, Advertising Agencies, Business Plan, Campaigns, Coaching, Communication Skills, Continuous Deployment/Delivery, Continuous Improvement, Cross-Functional, Customer Relations, Data Science, Functional Analysis, Leadership, MTA, Marketing, Media Buying and Planning, Partner Sales, People Management, Performance Management, Performance Metrics, Performance Testing, Process Improvement, Productivity Management, Python Programming/Scripting Language, R Programming Language, Reporting Skills, SQL (Structured Query Language), Sociology, Statistics, Strategic Planning, Tableau, Team Building, Team Lead/Manager, Team Player
LOCATION
Minneapolis, Minnesota
POSTED
Today

As a Senior Manager of Ads Analytics, you will lead a high-performing team responsible for scaling actionable insights and solutions which drive business outcomes and media performance across Best Buy Ads campaigns. You'll oversee the development of measurement solutions, partner closely with internal and external stakeholders, and guide a team of analysts in producing tools and managing tests which demonstrate media effectiveness. This role is critical in shaping how we measure success, optimize internal process, and demonstrate value to our clients.

This role is hybrid, which means you will work some days on site at the Best Buy location listed on this posting and some days virtually from home or another non‑Best Buy location. The specific work arrangements vary by role and team, and the recruiter or hiring manager will provide additional details during the hiring process.

What You'll Do
  • Lead parts the Ads Analytics team, providing strategic direction, coaching, and development to team members
  • Represent Ads Analytics in cross-functional initiatives and leadership forums
  • Drive innovation in measurement methodologies, tools, and reporting capabilities
  • Serve as a senior point of contact for agency and client partners, translating data into compelling narratives and strategic recommendations
  • Partner with Sales, Product, and Data Science teams to align analytics with campaign performance and testing outcomes
  • Oversee the development and delivery of client-facing measurement and performance solutions and results across key business categories
  • Develop and scale measurement frameworks and joint business plans (JBPs) that align with client and agency goals
  • Lead strategy development of scaled solutions on common reporting queries and inefficiencies in process.
  • Build team capabilities through coaching, performance management, and skill development
  • Ensure consistent delivery standards and continuous improvement across analytics outputs

Basic Qualifications
  • 5+ years of experience in analytics, marketing measurement, or media strategy/planning,
  • 2+ years of experience in people leadership, including coaching and performance management of direct reports.
  • 2+ years of experience leading client-facing analytics engagements
  • 2+ years of experience with a working understanding of marketing analytics methods (e.g., MMM, MTA, A/B testing, incrementality)
  • 2+ years of experience with demonstrated ability leading and collaborating on cross-functional workstreams.

Preferred Qualifications
  • Bachelor's or Master's degree in a related field (e.g., Marketing, Statistics, Business, Data Science, Advertising, Media, Sociology)
  • Experience working with advertising agencies and their holding companies
  • Experience translating media performance and KPIs to business outcomes
  • Experience translating marketing analytics methods (e.g., MMM, MTA, A/B testing, incrementality) to non-marketing cross-functional partners
  • Familiarity with tools such as BigQuery, Tableau, Excel, and Copilot
  • Working knowledge of SQL, Python, or R
  • Experience with ad-serving platforms (e.g., Google Ad Manager, DV360, Meta Ads)
  • Strong executive communication skills and the ability to influence across levels and functions

What's in it for you

We're committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:
  • Competitive pay
  • Generous employee discount
  • Physical and mental well-being support

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/no

About the Company

B

Best Buy

Energetic teams. Fun atmosphere. Exciting opportunities.

That’s what you’ll find at Best Buy. Care to join us?

You can feel the energy here. And we’re not talking about the hum of electronics (there’s that, too). We’re talking about people.

Best Buy employees are friendly, enthusiastic and willing to help you succeed. Sure, we’re a big company — the world’s largest consumer electronics retailer — but that doesn’t stop us from having fun while doing what we love: bringing technology into people’s lives in meaningful ways.

When you join our team, we consider you part of our Best Buy family. And what you do here every day will support our goal to make people’s lives better, easier and more enjoyable through the great products we sell.

So if you’d like using your talents to help improve people’s lives, bring it! We’d love to have your energy here.

COMPANY SIZE
10,000 employees or more
INDUSTRY
Retail
FOUNDED
1966
WEBSITE
http://www.bestbuy-jobs.com/

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