Company OverviewImmunome is a clinical-stage targeted oncology company committed to developing first-in-class and best-in-class targeted cancer therapies. We are advancing an innovative portfolio of therapeutics, drawing on leadership that previously played key roles in the design, development, and commercialization of cutting-edge therapies, including antibody-drug conjugate therapies. Our pipeline includes varegacestat, a late-clinical stage GSI; IM-1021, a clinical-stage ROR1 ADC; and IM-3050, a FAP-targeted radiotherapy that recently received IND clearance. We are also advancing a broad portfolio of early stage ADCs pursuing undisclosed solid tumor targets.Position OverviewThe HCP Non-Personal & Omnichannel Marketing Lead will lead the development of an integrated non-personal promotion, media, and omnichannel plan in support of the U.S. launch of Varegacestat. This role will play a critical part in building and optimizing a seamless, data-driven HCP experience across digital and non-personal channels to drive disease awareness, education, and brand adoption. In addition, this role will champion innovation by identifying and implementing emerging digital capabilities, including the responsible use of AI, to enhance HCP engagement, personalization, content development, and marketing effectiveness. The role requires a strategic thinker with strong digital marketing expertise, launch experience, and a deep understanding of HCP engagement in the oncology marketplace.ResponsibilitiesDigital Marketing & Non-Personal PromotionDevelop and execute data-driven HCP digital campaigns, content, and modular journeys based on time to diagnosis, specialty, prescribing behavior, and real-time engagement signals to drive disease education and product adoptionManage marketing automation platforms and digital engagement tools to enable personalized HCP communicationMonitor and analyze campaign performance and engagement metrics to continuously refine targeting, creative assets, and channel mixPartner with media agencies to develop and optimize channel strategy, media planning and activation, ensuring precise audience targeting and efficient budget allocationOmnichannel Strategy & ExecutionLead the development and execution of the HCP non-personal promotion and omnichannel engagement strategyDesign customer journeys that coordinate field promotion, digital engagement, and non-personal channels to deliver a cohesive HCP experienceDesign and implement an integrated digital ecosystem (e.g., websites, search, social, CRM, programmatic media, and paid search) that supports education, activation, and sustained engagementInnovation & AI EnablementChampion the adoption of AI-driven marketing capabilities, including predictive analytics, machine learning models, and automated decisioning engines to enhance targeting, personalization, and campaign performanceLeverage AI and advanced analytics to enable next-best-action/next-best-message frameworks, dynamic content personalization, and real-time optimization of HCP engagementPartner with analytics and technology teams to pilot and scale new AI-enabled marketing solutions while ensuring compliance with regulatory and data governance standardsQualificationsBachelor's degree required; Advanced degree (e.g., PharmD, MBA) preferred5+ years of experience in pharmaceutical, biotech, or healthcare marketing, with a strong focus on digital, NPP, and omnichannel strategyOncology launch experience requiredProven success in digital HCP marketing (web, social, SEO/SEM, CRM, and paid media strategy) and in media planning and executionStrong understanding of MLR/PRC processes, claims substantiation, and OPDP regulations.Demonstrated ability to thrive in a fast-paced biotech environmentAbility to travel 20%, including occasional weekendsKnowledge And SkillsHCP digital and NPP expertise: Deep understanding of HCP digital engagement tactics and how to integrate channels into cohesive omnichannel journeysStrong analytical and problem-solving skills, with the ability to leverage market research and performance data to inform decisions and optimize impactStrong project management and operational execution skills; able to manage multiple workstreams and launch-critical deadlines in a fast-paced environmentExcellent communication, storytelling, and presentation skills—able to simplify complex clinical information for varied audiencesExperience managing agencies/vendors, budgets, and complex project plans with strong operational rigor and attention to detailWashington State Pay Range$190,000 - $230,000 USDE/E/OImmunome, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.E-VerifyImmunome, Inc. is a participant in E-Verify. Please review the following notices: E-Verify Participation Poster | Right to Work Poster (English) | Right to Work Poster (Spanish).#J-18808-Ljbffr