The Senior Manager, Brand Marketing, will support the development, execution, and optimization of TIAA Wealth Management's brand advertising initiatives across all channels. This role is responsible for elevating TIAA's brand presence, strengthening emotional connections with our audiences, and driving preference and consideration among current and prospective customers. The ideal candidate will bring solid expertise in brand building, creative excellence, media strategy, and data‑driven decision making to help position TIAA as the trusted partner for financial well‑being.Key Responsibilities and DutiesExecute comprehensive marketing/advertising strategies that align with business objectives, brand positioning, and customer acquisition goalsPartner with senior leadership and business line leaders to identify opportunities for brand growth and differentiationStay ahead of industry trends, competitive landscape, and emerging advertising technologies to inform strategic recommendationsCampaign Development & ExecutionSupport the development of integrated brand campaigns from concept through execution, ensuring creative excellence and strategic alignment across all touchpointsOversee the creative development process, collaborating with internal creative teams and external agency partners to produce compelling, authentic brand narrativesEnsure brand consistency and adherence to brand guidelines across all advertising executionsCross-Functional CollaborationWork closely with product marketing, media, content, social media, events/sponsorships, and lifecycle experience teams to ensure integrated brand experiencesCollaborate with legal, compliance, and risk management to ensure all advertising meets regulatory requirements and company standardsBuild strong relationships with agency partners and vendor ecosystem to drive excellence in executionTeam Leadership & DevelopmentFoster a culture of creativity, innovation, accountability, and continuous improvementProvide guidance and feedback to help team members grow their skills and advance their careersChampion diversity, equity, and inclusion in team composition, creative development, and media representationEducational RequirementsUniversity (Degree) PreferredWork Experience3+ Years Required; 5+ Years PreferredPhysical RequirementsPhysical Requirements: Sedentary WorkCareer Level7ICQualificationsRequired3+ years of progressive experience in brand advertisingPreferred5+ years of progressive experience in brand advertisingTrack record of developing and executing successful integrated brand campaigns that drive measurable business resultsUnderstanding of brand strategy, creative development, media planning, and campaign measurementStrong analytical skills with ability to translate data into actionable insights and strategic recommendationsProject management skills with ability to manage multiple priorities and meet deadlines in a fast‑paced environmentKnowledge of financial services industry regulations and compliance requirementsRelated SkillsAccountabilityAdaptabilityBrand ManagementBrand PositioningBrand StrategyCollaborationExecutive PresenceInfluenceEqual Opportunity EmployerWe are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.Our full EEO & Non-Discrimination statement is on our careers home page, and you can read more about your rights and view government notices here.Salary: $87,200/yr - $115,000/yr (actual base salary may vary based upon relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location). Incentive program may be included.#J-18808-Ljbffr