Senior Manager, Brand Marketing & Partnerships Lead Wild

Role Title: Senior Manager, Brand Marketing & Partnerships Lead Wild

Reports To: Global Brand Director in London, HQ// dotted line US CEO 

Location:This role will be based in the newly established Wild office in Manhattan, New York (with HQ touchpoints in London) 

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

ABOUT WILD

Hi there We are Wild. We are on a mission to remove single-use plastic from the bathroom, armed with our refillable, natural and scent-sational deodorants, body wash, haircare and lip balm. Since launching in 2020, we have quickly become one of Europe’s fastest growing start-ups

Job Purpose 

As the Senior Manager, Brand Marketing & Partnerships Lead, you will be the architect of Wild's brand growth in the United States.

This role will lead the development and execution of Wild's US brand strategy, driving awareness, consideration, trial, and loyalty across both retail and direct-to-consumer channels. You will serve as the critical bridge between Wild's London headquarters and the rapidly growing US market, translating local consumer insights into impactful brand initiatives, partnerships, innovations, and communications.

You will own key elements of the US brand P&L, licensing agenda, innovation input, brand equity tracking, and local marketing investment strategy. This is a highly entrepreneurial role requiring a balance of strategic thinking, commercial acumen, creative excellence, and hands-on execution.

Brand Strategy & Market Development

• Lead Wild's US brand strategy and positioning, ensuring relevance with American consumers while remaining consistent with global brand equity.
• Develop annual brand plans that accelerate awareness, penetration, and market share growth.
• Translate consumer, category, and cultural insights into winning growth opportunities and localized marketing initiatives.
• Establish Wild as the leading refillable personal care brand within the US market.

Licensing, Partnerships & Commercial Ownership

• Own the US licensing strategy and associated business performance.
• Identify, negotiate, and execute high-impact brand collaborations, licensing deals, and strategic partnerships.
• Build business cases, manage partnership economics, and oversee licensing P&L delivery.
• Evaluate new opportunities that strengthen brand relevance and accelerate growth.

Retail Brand Experience

• Own brand execution across key retail channels, ensuring best-in-class visibility and consumer experiences.
• Partner closely with Commercial and Customer Development teams on retailer presentations, customer sell-in strategies, and launch plans.
• Champion brand consistency across in-store displays, shopper marketing, retail media, and retail activations.

Consumer Marketing & Communications

• Develop and execute integrated US marketing campaigns spanning earned, owned, paid, retail, experiential, and social channels.
• Lead US-specific product launches and breakthrough consumer activations.
• Build future-facing ATL media capabilities, including TV, Connected TV (CTV), Out-of-Home (OOH), and other mass awareness channels.
• Partner with global teams to ensure flawless adaptation and execution of global campaigns for the US market.

Social, Creator & Talent Partnerships

• Lead the strategy and performance of Wild's US social channels, including Instagram and TikTok.
• Drive creator, influencer, celebrity, and talent partnerships that strengthen cultural relevance and consumer engagement.
• Collaborate with global teams on talent negotiations and campaign integration within the US market.
• Identify emerging platform and content opportunities to accelerate brand growth.

Innovation & Consumer Insights

• Act as the voice of the US consumer within Wild and influence innovation priorities with global teams.
• Translate consumer insights, cultural trends, retail opportunities, and market dynamics into product concepts and limited-edition launches.
• Partner closely with cross-functional teams to identify white-space opportunities and future portfolio expansion.

Brand Health & Performance Management

• Own US brand equity measurement and tracking.
• Drive accountability against key KPIs including: Prompted & Unprompted Brand Awareness Consideration & Trial Brand Trust Value Perception Social Engagement Retail Velocity Market Share Growth
• Manage marketing investment and optimize spend to maximize return on investment.

Agency & External Partner Leadership

• Select, onboard, and manage agency partners across PR, media, experiential, creative, and influencer marketing.
• Establish clear performance expectations and ensure agencies deliver against business objectives.
• Build a high-performing network of external partners capable of supporting rapid US growth.

LEADERSHIP & TEAM

Direct Reports

• Retail Brand Manager (New York)
• Senior Brand & Licensing Manager (London HQ)

Future Team Scope

Potential future leadership responsibilities may include:

• Social Media & Community Management
• Creative & Design Resources
• Influencer & Partnership Teams

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Bachelor's degree required; MBA preferred.
• 8+ years of progressive experience in Brand Marketing, Consumer Marketing, Brand Strategy, Licensing, Partnerships, Innovation, or Commercial Leadership within CPG, Beauty, Wellness, Lifestyle, or Consumer Brands.
• Proven experience managing brands with significant growth ambitions.
• Demonstrated success developing and executing integrated marketing campaigns across digital, social, experiential, retail, and traditional channels.
• Experience owning or influencing marketing budgets, investment decisions, and business performance metrics.
• Track record of negotiating and managing strategic partnerships, licensing agreements, or influencer collaborations.
• Experience working in a fast-paced, entrepreneurial, and high-growth environment strongly preferred.
• Beauty, Personal Care, Wellness, or Lifestyle category experience preferred.

Skills & Capabilities

• Strong strategic and analytical thinking.
• Proven commercial acumen and P&L management capability.
• Excellent influencing and stakeholder management skills.
• Strong consumer insight and trend forecasting abilities.
• Exceptional communication and storytelling skills.
• Ability to lead cross-functional teams within a matrixed organization.
• Creativity balanced with financial discipline and executional excellence.
• Growth mindset with a strong bias for action and accountability.

Pay: The pay range for this position is $119,400 to $179,000. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. 

Bonus: This position is bonus eligible. 

Long-Term Incentive (LTI): This position is LTI eligible. 

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. 

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At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.

For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal

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NA.Accommodations@unilever.com

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