Senior Manager Category Insights

What does a Senior Manager, Category Insights do at Swire Coca-Cola?Swire Coca-Cola is seeking a dynamic people leader to head our Category Market Insights team and elevate the impact of insights across the business. This role will lead the development of category, consumer, and competitive intelligence that guides portfolio, channel, and commercial strategies. Through a combination of analytical rigor, strategic thinking, and executive storytelling, this leader will help transform data into clear business actions while developing a high-performing team and fostering strong cross-functional partnerships.Responsibilities:

Synthesize disparate data sources into compelling storylines that are the foundation of our portfolio and channel strategy and present findings to executive leadershipLead team development to understand, visualize, and identify actionable insights for our business via end-to-end market & consumer analysisDevelop category-level knowledge through existing resources (Nielsen, Numerator, and customer scan data) for leverage in creating competitive advantage for our brandsDesign, execute, and analyze insights through custom qualitative or quantitative research (either internally or via third-party vendors)Translate business questions into best-in-class research plansEffectively democratize data and insights by creating a rich repository of research, white papers, portfolio of effective dashboard reportingLead competitive product monitoring, including emerging trends, and provide regular updates to key stakeholders

Requirements:

Bachelor's Degree in Business, Marketing, Economics, Statistics, or related field required6+ years Experience in producing business intelligence and reporting, sales analysis, strategy development, and project management required4+ years Experience creating intuitive insights through data visualization (Microsoft Power BI, Tableau, or similar visualization toolsets) required4+ years Experience using SQL, Python, or similar tools to manipulate large complex data sets to support reporting, insights, and ad-hoc analytics required4+ years Experience creating compelling storylines from disparate data sources and presenting finding to leadership required4+ years Experience using syndicated CPG data (Nielsen/IRI/Numerator) or customer scan/loyalty for strategy development required2+ years Experience designing and executing primary research (both qualitative and quantitative) to understand consumer behavior required2+ years Experience leading a high performing team and advancing team capability required1+ years Experience analyzing social media data into actionable insights required1+ years Experience developing advanced analytic models (ML/AI) to answer business questions required

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