Job Description :
We are seeking a Senior Manager, Consumer Marketing - Newsletters, Memberships & Apps to lead audience growth, engagement, and retention strategies across our newsletter portfolio, free membership offerings, and suite of mobile applications.
This role will be responsible for driving subscriber acquisition and lifecycle marketing initiatives that scale high-quality audiences while maintaining strong engagement and retention performance. You will partner closely with editorial, creative, product, analytics, and external partners to execute data-informed growth strategies across paid, owned, earned, and partnership channels.
The ideal candidate combines performance marketing expertise, strong analytical capabilities, and cross-functional collaboration skills with a passion for media, audience growth, and consumer engagement.
Key Responsibilities:
Growth Strategy & Audience Acquisition
Develop and execute full-funnel growth strategies to drive acquisition for newsletters, membership offerings, and mobile apps
Manage a balanced channel mix across paid and organic acquisition tactics, including
digital advertising, owned platforms, partnerships, and referral programs
Identify new opportunities to scale qualified audiences while maintaining efficiency and engagement quality
Paid Media Planning & Optimization
Plan, execute, and optimize acquisition campaigns across channels such as Meta, LinkedIn, search engine marketing, sponsored newsletters, and other relevant platforms
Manage budgets, pacing, and performance against key growth targets
Partner with external agencies, consultants, or vendors as needed to support campaign execution and scale
Creative Campaign Development
Collaborate with internal creative and marketing partners to develop effective campaign concepts and assets
Write creative briefs that clearly define campaign goals, audiences, messaging, and performance objectives
Ensure creative assets align with brand standards and are optimized for channel performance
Partnership Marketing
Develop and manage strategic partnerships that support audience acquisition, awareness, and engagement goals
Identify opportunities for co-marketing, list growth, referral exchanges, and other mutually beneficial initiatives
Track performance and optimize partnership outcomes over time
Referral & Organic Growth Programs
Lead referral and advocacy programs designed to encourage existing users and subscribers to share products with new audiences
Manage referral tools, incentives, and testing strategies to increase word-of-mouth growth
Performance Analysis & Reporting
Analyze campaign and channel performance to identify trends, opportunities, and areas for improvement
Use data and testing insights to refine targeting, messaging, creative, and lifecycle strategies
Present recommendations and results to internal stakeholders on a regular basis
Lifecycle Marketing & Retention
Own post-signup engagement strategies, including onboarding and automated lifecycle journeys
Optimize welcome series, re-engagement flows, and retention campaigns to improve long-term engagement and audience value
Partner with editorial and product teams to support ongoing audience engagement initiatives
Cross-Functional Collaboration
Work closely with editorial, product, analytics, creative, and business teams to align marketing initiatives with broader company priorities
Support integrated planning across channels and departments to maximize growth opportunities
Partner with editorial to align content with audience needs.
Work with ad sales to execute sponsorships and campaigns.
Requirements:
5+ years of experience in digital marketing, growth marketing, lifecycle marketing, or audience development
Experience managing acquisition and retention campaigns across multiple digital channels
Background in media, publishing, subscription, app-based, or consumer-facing
businesses preferred
Strong knowledge of paid media platforms, campaign optimization, and performance marketing principles
Experience with analytics platforms such as Google Analytics, Looker, Tableau, or similar tools
Familiarity with email service providers (ESPs), CRM systems, and marketing
automation platforms
Ability to translate performance data into actionable recommendations
Strong project management and organizational skills
Excellent written and verbal communication skills
Preferred Qualifications:
Experience with newsletter growth, app user acquisition, and direct response marketing
Familiarity with referral marketing platforms and lifecycle testing strategies
Experience working with editorial or content-driven organizations
Understanding of subscription or membership business models
Note: This role will adhere to a hybrid work model (subject to change as business needs evolve).
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at humanresources@newscorp.com . Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
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Base Pay Range: 110,000 - 120,000 + Bonus
We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
At the New York Post, we're passionate about providing readers with the best in National News, Sports, Entertainment, and Lifestyle like only the Post can - with wit, irreverence and authority.
OUR BRANDS: Include The New York Post (https://nypost.com/) : expert news, extensive, award-winning sports coverage, and insider commentary, Page Six (https://pagesix.com/) : an influential leader in celebrity and entertainment news, Decider.com : helping the on-demand generation discover the best streaming content, and Alexa (https://nypost.com/alexa/) : our luxury lifestyle print edition focused on the best in luxury fashion, real estate and travel.
OUR REACH: People love us. We are one of the largest growing digital networks, averaging over 90 million unique visitors a month! Our social footprint continues to expand across Facebook (https://www.facebook.com/NYPost/) , Twitter (https://twitter.com/nypost) , Instagram (https://www.instagram.com/nypost/?hl=en) , TikTok (https://www.tiktok.com/@nypost?lang=en) , and YouTube (https://www.youtube.com/@nypost/videos) , where our videos average 313 million monthly views.
OUR PEOPLE: The Post team is a group of diverse, creative, passionate minds - ever evolving and innovating. We believe news doesn't have to be boring to be news… so we make sure it isn't!
OUR GROWTH: An ever evolving multi-platform media company, we span print, digital, video, social, podcast, app, commerce/affiliate, original TV programming, and Post Sports+ (https://nypost.com/account/subscribe) , our newly launched Sports membership experience!
We're growing. Come join us!