Role Summary
The Senior Manager, CRM Onboarding & Engagement is responsible for leading lifecycle marketing strategy and customer engagement programs focused on early lifecycle activation, onboarding, habit formation, and ongoing customer engagement.
This role will own the strategy and performance of onboarding and engagement journeys across CRM channels, helping drive customer activation, product adoption, engagement, and long-term retention. The Senior Manager, CRM Onboarding & Engagement will partner closely with Strategy, Marketing Operations, Product, Data & Analytics, and CRM leadership to develop scalable, customer-centric lifecycle programs that improve the customer experience and deepen engagement across the subscription lifecycle.
This role plays a critical part in ensuring customers realize value early and consistently through personalized, behavior-driven lifecycle marketing programs.
This is a hybrid role based in the New York City area or commutable distance of one of our hubs i.e. Frisco, TX or San Jose, CA or Newport Beach, CA. You will be required to be onsite on an as-needed basis; when not working onsite, you will work remotely from your home location
Position Details
About the Role
Lead lifecycle marketing strategy and execution for onboarding, activation, and engagement programs across CRM channels
Develop scalable customer journeys focused on activation, registration completion, feature adoption, habit formation, and ongoing engagement
Define onboarding and engagement messaging strategies across email, mobile push, in-app messaging, and desktop notifications
Partner with Product and Analytics teams to leverage behavioral signals, product usage data, and engagement insights within lifecycle programs
Identify opportunities to improve customer activation, engagement, retention, and customer experience through personalized lifecycle marketing
Develop micro segmentation and targeting strategies to support onboarding and engagement use cases
Drive testing and optimization strategies across onboarding and engagement journeys, including messaging, timing, cadence, and channel mix
Partner with Marketing Operations to operationalize journeys, campaigns, and personalization strategies within CRM platforms
Monitor lifecycle performance metrics and identify opportunities for continuous optimization and improvement
Collaborate cross-functionally with Monetization, Orchestration, Product, Analytics, and Operations teams to ensure aligned customer experiences
Help evolve onboarding and engagement programs toward more real-time, behavior-driven customer experiences
About You
6+ years of experience in CRM, lifecycle marketing, customer engagement, or retention marketing
Strong understanding of onboarding, activation, and engagement lifecycle strategies within subscription or recurring revenue businesses
Experience developing omni-channel CRM journeys across email, push notifications, in-app messaging, and related channels
Passion for customer experience, engagement strategy, and customer lifecycle optimization
Strong understanding of personalization, segmentation, testing, and lifecycle marketing best practices
Experience leveraging customer behavioral data and engagement insights to improve lifecycle performance
Comfortable working cross-functionally with Product, Analytics, Marketing Operations, and Engineering teams
Strong analytical mindset with the ability to interpret lifecycle performance metrics and identify optimization opportunities
Experience working with CRM and customer engagement platforms such as Braze, Salesforce Marketing Cloud, Iterable, or similar technologies
Strong communication, collaboration, and organizational leadership skills
Ability to operate effectively in fast-paced, highly collaborative environments
Experience supporting CRM transformation or lifecycle evolution initiatives is preferred
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users' needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits and Perks
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.:
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
Pay Range
The anticipated compensation for this position is USD $124,380.00/Yr. - USD $204,330.00/Yr. depending on experience and qualifications.
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