Job Description
As the Senior Manager, Customer Insights & Integration, Marketing & Creative Effectiveness, you'll serve as a strategic leader and integrator of evidence, elevating the customer voice into decision-making and identifying opportunities to deliver long-term value and achieve business goals for the Marketing Organization. You'll own the end-to-end research agenda, conduct primary and secondary research, and integrate proprietary research with internal and external data sources to provide holistic, forward-looking perspectives on creative performance within the context of the competitive and macro landscape. You will lead research and develop insights to inform and optimize brand and marketing effectiveness, with a focus on creative and messaging impact. You'll also be a key support partner throughout the creative process - influencing creative development, assessing in-market performance, and translating learnings into clear strategic guidance that improves future messaging effectiveness. This work will be led in close partnership with, and for, the internal Creative team as well as Brand Planning and Media Strategy.
This role will shape and advance the capability by bringing forth best in class/emerging creative research techniques and ensuring measurement connects tools and insights across sources into cohesive, strategic narratives that unlock business impact (e.g. early learnings, ad performance vs norms/benchmarks and competitive messaging, etc).
This role is hybrid, which means you will work some days on site at the Best Buy location listed on this posting and some days virtually from home or another non‑Best Buy location. The specific work arrangements vary by role and team, and the recruiter or hiring manager will provide additional details during the hiring process.
What you'll do
This role will shape and advance the capability by bringing forth best in class/emerging creative research techniques and ensuring measurement connects tools and insights across sources into cohesive, strategic narratives that unlock business impact (e.g. early learnings, ad performance vs norms/benchmarks and competitive messaging, etc).
This role is hybrid, which means you will work some days on site at the Best Buy location listed on this posting and some days virtually from home or another non‑Best Buy location. The specific work arrangements vary by role and team, and the recruiter or hiring manager will provide additional details during the hiring process.
What you'll do
- Operate as a trusted, indispensable partner to Marketing with a strong seat at the table-proactively shaping priorities, influencing decisions, and ensuring customer-led thinking is deeply embedded
- Define an annual set of learning priorities, linking to current marketing strategies, objectives, and KPIs
- Translate business questions into focused creative research; lead qual and quant studies - from objective and methodology design through synthesis - across audience research, early learnings, creative diagnostics, and in market measurement
- Integrate primary research alongside consumer and marketing trends, market signals, behavioral and operational data - further contextualizing creative performance
- Distill insights into compelling storytelling with clear 'so what' and 'now what' implications, driving alignment, action, and measurable business impact
- Partner early in campaign development; embedding research and insights upstream to inform strategy, media, and creative briefs
- L
Numbers & Facts
| Location | Minneapolis, Minnesota |
| Industry | Retail |
| Company Size | 10,000 employees or more |
| Year Founded | 1966 |
| Website | http://www.bestbuy-jobs.com/ |
About Company
Energetic teams. Fun atmosphere. Exciting opportunities.
That’s what you’ll find at Best Buy. Care to join us?
You can feel the energy here. And we’re not talking about the hum of electronics (there’s that, too). We’re talking about people.
Best Buy employees are friendly, enthusiastic and willing to help you succeed. Sure, we’re a big company — the world’s largest consumer electronics retailer — but that doesn’t stop us from having fun while doing what we love: bringing technology into people’s lives in meaningful ways.
When you join our team, we consider you part of our Best Buy family. And what you do here every day will support our goal to make people’s lives better, easier and more enjoyable through the great products we sell.
So if you’d like using your talents to help improve people’s lives, bring it! We’d love to have your energy here.
Skills
- Benchmarkingunmatched
- Brand Marketing (Branding)unmatched
- Campaignsunmatched
- Consumer Marketingunmatched
- Creative Briefunmatched
- Customer/Client Researchunmatched
- Embedded Systemsunmatched
- Establish Prioritiesunmatched
- Market Analysisunmatched
- Market Trend Analysisunmatched
- Marketingunmatched
- Marketing Objectivesunmatched
- Marketing Strategyunmatched
- Media Buying and Planningunmatched
- Performance Metricsunmatched
- Research & Development (R&D)unmatched
- Research Skillsunmatched
- Storytellingunmatched
Level up your application
Professional resume templates
Browse dozens of recruiter approved resume templates, layouts and formats. Choose your favorite and make it your own in minutes.
Free resume templatesFree resume builder
Improve your existing resume or start from scratch and create a standout, ATS-friendly resume. Add job-specific content, download and apply.
Free resume builder