Senior Manager, Data Analytics - Advanced Analytics - Multi Touch Attribution
Multiple locations R-2399800 Bentonville, AR: $90,000 - $180,000/yr San Bruno, CA: $117,000 - $234,000/yr
Regular/Permanent Salaried
Position Summary...
At Sam's Club, being member obsessed means using data to create measurable value-for our members, our suppliers, and the business. As Senior Manager of Advanced Analytics - Multi-Touch Attribution, you will lead the creation and scaling of advanced measurement solutions that directly drive incremental ad revenue and incremental sales performance across Sam's Club's Member Access Platform (MAP).
This is a high-impact leadership role where success is defined not by maintaining models, but by building scalable, ML-powered attribution and modeling solutions that suppliers trust and that materially influence media investment decisions. You'll own the evolution of Omni Impact MTA and Enhanced MMM, ensuring these solutions scale across brands, channels, and use cases while delivering clear, monetizable insights that fuel MAP's growth.
What youll do...
• Build and scale advanced measurement solutions • Design, deliver, and continuously improve multi-touch attribution and media mix modeling solutions that scale across suppliers, categories, and channels using modern ML techniques • Drive incremental revenue and sales impact • Ensure attribution and modeling outputs clearly quantify incremental sales and iROAS, enabling MAP to influence budget allocation decisions that drive incremental ad revenue • Evolve Omni Impact MTA into a scalable product • Lead the refinement and operationalization of Omni Impact MTA using online and offline data, ensuring it can be refreshed, rescored, and reused efficiently without custom rebuilds • Launch an Enhanced MMM solution • Create and operationalize an Enhanced MMM framework that supports budget planning and optimization, integrates MTA outputs as priors, and materially reduces processing and turnaround time • Operationalize continuous model delivery • Establish repeatable processes for annual builds and biannual or quarterly refreshes that maintain consistency, transparency, and alignment with prior reporting • Deliver more granular, supplier-ready insights • Advance modeling logic to deliver brand- and media-type-level insights (e.g., onsite display, social, offsite), enabling suppliers to clearly see what drives performance • Expand channel and data coverage • Integrate new media channels and data sources (ISB, TV Wall, social platforms, Freeosk, enterprise marketing assets) into attribution and MMM frameworks • Leverage Generative AI to scale insights • Enhance GenAI-driven insight generation that automates storytelling around incremental sales, iROAS, and path-to-purchase-making advanced analytics easier to consume and act on • Engineer for efficiency and scale • Partner with data engineering to eliminate manual workflows, modernize pipelines, structure codebases for reuse, and maintain strong documentation and governance standards • Act as a trusted technical leader • Serve as the analytics authority for internal stakeholders and suppliers, supporting executive readouts, case studies, seasonal analyses, and strategic measurement conversations.
What youll bring...
A proven track record building and scaling MMM and MTA solutions that influence media investment decisions and drive measurable revenue impact. Deep expertise in advanced analytics, ML, and statistical modeling within a retail media, advertising, or data-rich environment. Strong programming skills in Python and SQL, with hands-on experience in Databricks, BigQuery, and GitHub-based development workflows. Experience designing production-ready data pipelines that integrate online, offline, social, and in-store data sources. Practical experience applying Generative AI to analytics-particularly for automating insights, interpretation, or narrative generation. A "process engineer" mindset with a bias toward automation, scalability, and repeatability over one-off solutions. The ability to translate complex analytics into clear business value for sales teams, suppliers, and executive leadership. Comfort operating in ambiguity, with the curiosity and drive to continuously improve how measurement works. Familiarity with retail, membership-based businesses, or retail media networks (preferred). AI/ML engineering experience building scalable measurement or targeting systems (strong plus). Master's degree or PhD in a quantitative field such as Statistics, Economics, Computer Science, Mathematics, or similar (preferred).
At Sams Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
Health benefits include:
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sams Club facilities. Programs range from high school completion to bachelors degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelors degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Arts, Finance or related field and 4 years experience in data analysis, data science, statistics, or related field.
Option 2: Masters degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 2 years experience in data analysis, data science, statistics, or related field.
Option 3: 6 years experience in data analysis, data science, statistics, or related field.
1 years supervisory experience.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Data science, data analysis, statistics, or related field, Master's degree in Business, Computer Science, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field, Related industry experience (for example, retail, merchandising, healthcare, eCommerce), Successful completion of assessments in data analysis and Business Intelligence tools and scripting languages (for example, SQL, Python, Spark, Scala, R, Power BI, or Tableau), Supervisory experience.
Primary Location...
2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
Walmart is committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
Explore our benefits
Discount Card
Get 10% off
Sams Club associates are eligible for a 10% discount card on most regular-priced items and fresh produce in-store and on select items at Walmart.com. Eligible after 90 days of employment.
Live Better U
100% covered
Earn a degree or in-demand skills certificates with no debt- Walmart covers 100% of tuition and books. Live Better U offers 60+ programs for Associates to pursue their dreams.
Clear Pathways
Grow your skills
Sam's Club has invested in the next generation of talent through in-house training programs and community-based organizations that cultivate opportunities for everyone.
Financial perks
Enjoy 401(k) matching and stock purchase plans.
Paid time off
Take a break as needed for vacation, sick leave, holidays, parental leave, and more.
Comprehensive health benefits
Medical, dental, vision, and wellness programs for you and your family.
Wellbeing programs
Access mental health resources and assistance programs for life's challenges.
Career growth opportunities
Training, leadership programs, and clear paths to advance.
That's just the beginning. We offer more perks specific to your work location and role.
Learn about our benefits
Life at Sam's Club
At Sam's Club, we're dedicated to creating dynamic workplace where your ideas, background, and experiences are valued.
Our associates are at the heart of everything we do, driving meaningful connections with the communities we serve and delivering exceptional value to our members.
From our commitment to promoting from within to offering opportunities that help you grow your career; Sam's Club is a place where your potential is nurtured.
Excited to be part of our journey? Apply now and start making your mark with Sam's Club!