Senior Manager, Demand Generation & Marketing Operations

• Develop and execute the company's lead generation strategy across paid, organic, email, and ABM channels to drive qualified pipeline.
• Plan, launch, and optimize multi-channel campaigns aligned to sales and revenue targets.
• Build and manage nurture programs, lead scoring, and lifecycle workflows to accelerate conversion from MQL to SQL to closed-won.
• Partner with sales leadership to align on ICP, target account lists, SLAs, and feedback loops.

• Own, administer, and optimize the marketing technology stack, including marketing automation, CRM integration, landing pages, forms, attribution, and analytics tools.
• Lead the transition of martech execution from third-party vendors to in-house ownership, including evaluation, implementation, and ongoing management of platforms.
• Establish data hygiene, segmentation, governance, and compliance practices across the marketing database (including CAN-SPAM, GDPR, and CCPA considerations).
• Maintain integrations between marketing platforms, CRM, and other revenue systems to ensure clean, reliable data flow.

• Define KPIs, build dashboards, and report on campaign performance, funnel health, and marketing-sourced pipeline contribution.
• Conduct A/B testing and continuous optimization across creative, channels, audiences, and offers.
• Translate data into clear insights and recommendations for the CMO and executive team.

• Collaborate with sales, content, product, and client success teams to align messaging, campaigns, and customer journey touchpoints.
• Manage relationships with external agencies, vendors, and contractors as needed during the in-house transition and beyond.
• Build the case for, and eventually hire and lead, additional demand generation and marketing operations talent as the function scales.

• 6+ years of progressive experience in demand generation, growth marketing, or marketing operations, with significant hands-on execution.
• Deep, hands-on expertise with at least one major marketing automation platform (HubSpot, Marketo, Pardot, or equivalent) and a CRM (Salesforce, HubSpot, or equivalent).
• Demonstrated experience building, owning, and optimizing a martech stack, ideally including paid media platforms, attribution tools, and analytics platforms.
• Proven track record of designing and executing lead generation programs that produced measurable pipeline and revenue impact.
• Strong analytical skills, with the ability to define KPIs, build reporting, and translate data into action.
• Bachelor's degree in marketing, business, or a related field, or equivalent professional experience.

• B2B experience, particularly in services, SaaS, or travel/hospitality.
• Experience transitioning marketing functions from agency-led to in-house operation.
• Familiarity with ABM platforms (6sense, Demandbase), intent data, and enrichment tools (ZoomInfo, Clearbit).
• Prior people management experience or readiness to build and lead a small team.

• Technical fluency with marketing systems and data
• Strategic thinking paired with hands-on execution
• Bias for measurement and continuous optimization
• Strong cross-functional collaboration and communication
• Ownership mindset and comfort building from the ground up
• Sound judgment in vendor evaluation and management
• Adaptability in a growing, evolving marketing function

• Competitive base salary, commensurate with experience
• Performance-based annual bonus tied to pipeline and revenue metrics
• Comprehensive benefits package, including medical, dental, vision, life, disability, FSA/HSA, and 401(k) with employer match
• Generous paid time off, two company-wide administrative leave weeks (July and December), and 10 paid holidays
• Hybrid work environment based out of our Salt Lake City office
• Professional development opportunities and a clear path to grow the team
• A collaborative, mission-driven culture rooted in our values: Create Value and Value People

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