Senior Manager, Demand Generation

Location: San Francisco, CA (Hybrid)

What is Verse? 

Energy markets are more volatile than ever. Rapid electrification and the rise of AI are driving unprecedented demand for power, while energy costs continue to rise across the globe. For the world's largest energy buyers, managing energy has never been more complex or more critical.

Verse helps these organizations manage complex power portfolios with confidence by unifying energy data, planning, forecasting, and operations in one tool. Our Energy Cost Intelligence platform, Aria, brings together energy, finance, and operations teams with real-time, finance-ready intelligence—replacing spreadsheets and consultants with precision across the entire energy lifecycle. Built by an expert team of energy buyers, data scientists, and engineers, Verse enables faster, smarter energy decisions that reduce risk and lower energy costs.

The Role

We're looking for a Senior Manager of Demand Generation to lead our enterprise demand strategy and drive pipeline growth across a defined set of strategic target accounts. This role will focus heavily on account-based marketing (ABM), partnering closely with sales to engage priority accounts, expand relationships within buying committees, and generate qualified pipeline opportunities. You'll sit at the center of marketing and sales collaboration, translating account strategy into coordinated marketing campaigns that drive meaningful conversations with our ideal customers.

This is a high-impact, strategic role responsible for aligning marketing programs with revenue goals and helping build a scalable enterprise demand engine.

Key Responsibilities

Lead Account-Based Marketing Strategy

• Partner with sales to develop engagement strategies for priority target accounts
• Identify key stakeholders and buying groups within enterprise accounts
• Build targeted programs that expand relationships and introduce Verse to new decision-makers and influencers
• Support deal acceleration through coordinated marketing engagement

Drive Enterprise Demand Generation

• Design and orchestrate multi-channel campaigns across digital, events, email, and direct outreach
• Develop programs that generate new conversations within strategic accounts
• Translate sales priorities into focused marketing campaigns

Partner Closely with Sales

• Work directly with enterprise sales to align marketing efforts with account strategy
• Identify opportunities to accelerate pipeline and support active deals
• Ensure strong coordination between marketing engagement and sales follow-up

Activate and Grow Pipeline

• Monitor engagement across target accounts and identify opportunities to convert interest into meetings and opportunities
• Collaborate with marketing operations and sales to ensure timely lead activation
• Help shape programs that move accounts through the buying journey

Orchestrate Campaign Execution

• Define campaign strategy, messaging, and targeting
• Coordinate with marketing operations to launch and measure campaigns
• Continuously evaluate performance and optimize programs for pipeline impact

What Success Looks Like

• Increased engagement across priority enterprise accounts
• Growth in qualified pipeline generated from marketing programs
• Expanded relationships within key buying committees
• Strong alignment between marketing strategy and sales priorities

What We're Looking For (Minimum Qualifications)

• 5+ years of experience in B2B demand generation or account-based marketing
• Proven experience building and executing account-based marketing programs
• Strong experience partnering with enterprise sales teams
• Track record of driving pipeline growth and revenue impact
• Strategic thinker who can translate account strategy into scalable programs
• Highly collaborative, analytical, and results-driven

Tools You'll Likely Use

• HubSpot
• Asana
• Clay
• ABM / digital advertising platforms
• Campaign analytics and reporting platforms

What makes Verse a great place to work? 

Lead with Empathy: We lift each other up with humility and kindness, always putting colleagues and customers first
Be Honest & Transparent: We prioritize effective communication to build trust with our team, customers, and stakeholders
Move with Balance & Precision: We believe speed and perseverance must be accompanied by thoughtfulness and reflection
Leave the World a Better Place: We are passionate about our mission, and we strive to create a sustainable world for future generations

Base Pay Range

$140,000- $175,000

This is the estimated base salary range for this position, which does not include the value of benefits or a potential equity grant. A wide range of factors are considered in making compensation decisions, including but not limited to location, skill-sets, market conditions, experience and training, licensure and certifications, and business and organizational needs.

Benefits and Employee Perks 

• Competitive compensation and equity grant at a high-growth start up 
• Comprehensive benefits package including medical, dental and vision insurance, and 401k 
• Flexible hours and Flexible PTO Policy 
• Diverse and inclusive working environment 

Verse is an equal opportunity employer. All applicants and employees are considered for hire, promotion, and compensation without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, marital or familial status.