Senior Manager, Design & Illustration

Sincere Corporation (US)

Framingham, MA

JOB DETAILS
SKILLS
Adobe Illustrator, Adobe Photoshop, Adobe Product Family, Advertising Creative, Alliance/Partner Marketing, Artificial Intelligence (AI), Brand Marketing (Branding), Campaigns, Consumer Branding, Detail Oriented, Graphics, IP (Internet Protocol), Illustrating Ability, Leadership, Lettering, Licensing, Marketing, Organizational Skills, Storytelling, Team Player
LOCATION
Framingham, MA
POSTED
30+ days ago

Sincere is looking for a Sr. Manager, Design & Illustration to join our growing team. This is a hands-on creative leadership role for a highly skilled illustrator who is passionate about creating beautiful stationery at scale and shaping the visual identity of our four distinct consumer brands.

In this role, youll work with the Chief Brand Officer to define and elevate the creative and design standards for our family of brands - Punchbowl, Lovebird, Timehop, and Memento. You will set the artistic vision for our invitation and card collections, contribute your own original designs, and lead creative direction across all brand marketing channels. Youll partner closely with content and marketing leads to bring ideas to life, and youll leverage tools to drive speed, scale, and creative innovation.

We are looking for a wildly creative leader with exceptional illustration and hand-lettering skills, a strong point of view, impeccable attention to detail, and the ability to both create standout work and guide others to do the same.

In this role, you will:

  • Own and evolve the design direction across stationery & brand marketing for Sincere
  • Create original invitation and card designs
  • Partner with licensing teams to bring external IP collections (e.g. Disney, Bluey) to life
  • Oversee reviews for digital stationery, ad creative, on-site graphics, and emails
  • Define and maintain our visual brand identity across all channels and campaigns
  • Establish and uphold standards for creative quality and storytelling
  • Leverage data to inform and refine design decisions
  • Identify and pilot new AI tools to enhance our speed, scale, and originality

You have:

  • BFA, design-related degree, or 5-7 years relevant work experience as an illustrator
  • Fluency in Adobe Procreate, Photoshop, and Illustrator
  • A strong portfolio of illustration work and experience with hand lettering
  • Proven ability to lead creative direction, review & feedback
  • Impeccable attention to detail, with a passion for delivering creative excellence
  • Exceptional communication and organization skills
  • A collaborative mindset with clear, confident opinions
  • Curiosity and interest in new tools, especially AI, to work smarter and move faster

About the Company

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Sincere Corporation (US)