Senior Manager, Ecommerce Analytics

Senior Manager, E-Commerce Analytics

The Senior Manager, E-Commerce Analytics is responsible for leading the analytics function for the E-Commerce product management organization, and overseeing all aspects of data analysis and reporting related to the performance of Carnival.com. Specifically, the person in this role will lead our overall strategy for site analytics (e.g., measurement approach, KPIs, tools and tech stack); site performance analysis (i.e. purchase funnel); testing programs including A/B and UAT; reporting and score carding; and vendor relationships. This role willalso place a critical importance on building relationships, working closely with the Product Management team, the core Carnival Business Intelligence group, and the respective analytics teams in the CRM and Marketing organizations. The ideal candidate should have a deep knowledge of managing large data sets, performing statistical analyses, and hands-on experience with SQL, Tableau, and GA4.

Essential Functions:

• Analysis: Leverage advanced analytics to identify trends, opportunities for growth, and areas for improvement. This includes gathering insights, making informed recommendations, and determining the business value of current or future enhancements to the site.
• Strategy: Develop and implement our overall analytics strategy with dual goals of driving bookings and improving the consumer experience. This may include developing new metrics, clarifying our analytics stack, putting new processes in place, or other steps based on the strategy that is recommended.
• Testing: Oversee UAT and A/B testing processes to enhance the consumer experience and improve conversion rates. This includes providing strategic oversight for the team, analyzing results, and making data-backed recommendations for improvements.
• Reporting: Deliver comprehensive reporting on key performance metrics to provide insights into the effectiveness of e-commerce strategies and initiatives. This includes creating detailed reports, dashboards, and visualizations that communicate the performance and impact of e-commerce activities.
• Team Management: Lead and mentor indirect (and possibly direct) reports, fostering a collaborative and innovative environment. This involves setting clear goals, providing regular feedback, and supporting professional development.
• Relationships: Build and maintain strong relationships with cross-functional teams, including CRM, content, loyalty, marketing, business intelligence, and IT. Work together with analytical counterparts to drive alignment and ensuring that analytics initiatives achieve our broader business goals.

Knowledge, Skills & Abilities:

• Scope: This position will stand up the analytics function within the e-commerce product management organization, including the strategy for how to analyze and measure all new enhancements and optimizations for Carnival.com. It will involve identifying and establishing the right metrics for our team, as well as working hand-in-hand with Business Intelligence as well as respective analytics teams for CRM and Marketing.
• Problem solving: This role requires the ability to solve not only quantitative problems (data analysis, purchase funnel, A/B testing), but also internal problem solving (which tools to use, what the best metrics are for us to track, how we should report our results). This will involve partnering across the organization and developing a strategy for how best to structure our analytics efforts.
• Impact: This position will be of incredible importance to the business as we identify and execute a strategy for how best to build and measure Carnival.com. It will help set the standards for how we track the business, how we identify new opportunities, and how we communicate our results throughout the organization.
• Leadership: This role will begin as an individual contributor (supported by existing team members managing day-to-day UAT and A/B testing), but there may be an opportunity to add direct report(s) based on the development of the overall strategy and ongoing business need. The Sr. Manager will also need to lead cross-functional efforts, combining the resources and knowledge of peers and indirect reports from other parts of the organization.

Qualifications:

• 8 years of e-commerce analytics and measurement experience
• Demonstrated history of leading and delivering successful e-commerce strategies and ongoing analysis
• Travel or retail e-commerce experience preferred but not required
• Bachelor's Degree in Marketing, Statistics, Finance, Information Management or Business- related fields
• Master's degree in analytics, business, marketing, or a related field preferred.
• Hands-on, practical experience with SAS or SQL, including and not limited to SAS Macro programming, Proc SQL, and SAS. Must be proficient in Tableau. Must be proficient in Google Analytics (GA4) and Looker Studio. Familiarity with Optimizely or other testing software. Experience with UAT software and processes (e.g., UserTesting). Solid understanding of foundational and advanced statistical methods is required.

Travel: No or very little travel likely

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

This position is classified as "in-office." As an in-office role, it requires employees to work from a designated Carnival office in South Florida Monday through Thursday each week. Employees may work from their homes on Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits:
  • Cost-effective medical, dental and vision plans
  • Employee Assistance Program and other mental health resources
  • Additional programs include company paid term life insurance and disability coverage
• Financial Benefits:
  • 401(k) plan that includes a company match
  • Employee Stock Purchase plan
• Paid Time Off
  • Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee's discretion.
  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
  • Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
• Other Benefits
  • Complimentary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
  • Personal and professional learning and development resources including tuition reimbursement
  • On-site Fitness center at our Miami campus