Senior Manager, eCommerce Marketing & Growth- Starter
Location: New York City, Midtown Manhattan - Fashion District (On-Site)
Department: Starter
Reports To: Senior Director of Marketing - Starter / Sports & Lifestyle
About G-III Apparel Group:
G-III excels at bringing excitement and confidence to customers through the fashion we create. We are global experts in design, sourcing, manufacturing, distribution and marketing, which enables us to fuel the growth of a substantial portfolio of brands. With more than 30 licensed and owned brands, including some of the most sought-after names in global fashion, our success is driven by our team's entrepreneurial spirit and our deep relationships across the industry.
Position Summary:
We are seeking a commercially minded and results-driven Senior Manager, eCommerce Marketing & Growth to lead the marketing and commercial point of view for digital commerce across G-III's Sports & Lifestyle portfolio, with an initial primary focus on Starter.
This role will translate brand strategy, product opportunities, new licenses, league moments, and seasonal priorities into an integrated digital commerce plan across website content, CRM/email, paid media, SEO, and emerging social commerce opportunities. Sitting within the Marketing team, this role will own digital commerce marketing priorities and partner closely with the existing eCommerce team on execution. The eCommerce team will retain responsibility for platform operations, product setup, fulfillment, and core site administration.
The ideal candidate is commercially minded, highly organized, analytical, and comfortable influencing across Marketing, eCommerce, Merchandising, Creative, Performance Media, agencies, and cross-functional partners.
Key Responsibilities:
- Own the digital commerce marketing point of view and growth priorities for Starter, with the opportunity to apply the same capabilities across additional Sports & Lifestyle brands, such as Pro Player, as the function develops.
- Own the integrated digital commerce calendar across homepage, email/CRM, paid media, product launches, league moments, promotional windows, and key brand storytelling moments.
- Translate new licenses, product opportunities, league moments, and seasonal priorities into clear digital commerce requirements across website content, CRM, paid media, SEO, and social commerce.
- Partner with the existing eCommerce team to translate marketing and commercial priorities into site execution while maintaining clear separation from backend site operations, product setup, fulfillment, and platform administration.
- Use consumer, site, and performance insights to recommend assortment opportunities, product priorities, exclusives, and future digital needs to Merchandising and Product teams.
- Set commercial priorities and briefing needs across paid search, paid social, affiliate, and other growth channels, partnering with internal performance teams and agencies on activation, optimization, and performance readouts.
- Partner with the CRM team on the marketing roadmap, including campaign calendars, lifecycle opportunities, segmentation recommendations, testing priorities, retention ideas, and performance analysis.
- Evaluate and help develop emerging social commerce opportunities, including TikTok Shop, creator and affiliate commerce, shoppable content, and other evolving digital commerce models.
- Partner with Creative, Social, agency, and cross-functional teams to ensure digital commerce needs and commercial priorities are reflected in campaign and content planning.
- Analyze digital performance using tools such as GA4, Shopify reporting, Klaviyo, and agency dashboards.
- Develop clear business readouts and recommendations for Marketing leadership, turning performance data into actionable commercial decisions.
- Monitor digital commerce trends, competitive activity, SEO opportunities, and emerging consumer behavior to inform future planning.
Who You Are:
- A commercially minded digital marketer who understands how brand, product, content, CRM, and performance channels work together to drive eCommerce growth.
- Comfortable owning a point of view and influencing execution even when the underlying functions sit across multiple teams.
- A strong cross-functional partner who can establish priorities, create clarity, and move work forward without directly owning every function.
- Highly organized and comfortable managing integrated calendars, priorities, inputs, and deadlines.
- Analytical and practical, with the ability to turn data into clear recommendations and action.
Qualifications:
- Bachelor's degree required.
- 5-7 years of experience in eCommerce marketing, digital commerce, digital marketing, DTC growth, or related roles.
- Experience working across site content, CRM/email, paid media, SEO, digital merchandising, and/or social commerce.
- Strong understanding of digital commerce, customer journeys, product storytelling, and online marketing channels.
- Experience with Shopify, GA4, Klaviyo or similar CRM/email platforms, and agency reporting tools preferred.
- Experience in apparel, licensed sports, lifestyle, fashion, or consumer brands preferred.
- Ability to manage multiple priorities and translate business needs into clear digital action plans.
What We Offer:
- Competitive salary
- Comprehensive benefits including medical, dental, vision, and 401(k)
- PTO and company holidays
- Employee discounts
The pay range for this position is: $100,000 - $140,000 per year.
Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.
G-III Apparel Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
About G-III Apparel Group, Ltd. | www.g-iii.com
G-III's owned brands include DKNY, Karl Lagerfeld Paris, Donna Karan, Vilebrequin, Sonia Rykiel, G.H. Bass, Bass Outdoor, Andrew Marc, Eliza J., G-III Sports and more. G-III has fashion licenses under Calvin Klein, Tommy Hilfiger, Cole Haan, Dockers, Guess?, Kenneth Cole, Levi's, Vince Camuto, Margaritaville and more. G-III also operates retail stores for the DKNY, Karl Lagerfeld Paris and Donna Karan brands.