Senior Manager, Event Technology & Systems

Title: Senior Manager, Event Technology & Systems

Classification: M2 Exempt

Department: Marketing

Salary Range: $88,800.00 - $133,200.00

Reports To: Senior Director, Event Operations

About Brand USA

Brand USA is the nation's destination marketing organization, dedicated to driving legitimate international inbound travel to strengthen the U.S. economy, boost exports, create quality jobs, and foster community prosperity. By running data-driven campaigns and unifying messaging across industry and government, Brand USA positions the United States as a premier global destination while providing up-to-date visa and entry information.

Established by the Travel Promotion Act in 2010, over the past decade, Brand USA, in collaboration with travel industry partners, has been responsible for attracting an additional 8.7 million visitors who spent nearly $29 billion in the United States, generating $63 billion in economic output, and sustaining nearly 37,000 jobs per year. Without any cost to taxpayers, these efforts have generated $8.3 billion in tax receipts and returned $20 to the U.S. economy for every dollar spent.

Job Summary

As Brand USA's event portfolio continues to grow in scale and complexity, we are evolving our Event Strategy & Production department, and the Senior Manager of Event Technology & Systems is a cornerstone of that vision. This is a newly reimagined role, purpose-built for someone who is genuinely tech-savvy, marketing-instinctive, and curious about what's possible. This is an ownership position for someone ready to step in and make a meaningful difference from day one.

This position is designed to make the Event Strategy & Production department more operationally and technically more self-sufficient, bringing key digital and communications capabilities fully in-house and enabling the team to move faster, with greater creative control and stronger cross-functional collaboration. If you are already using AI to draft event copy and build smarter workflows, are already comfortable owning a Cvent instance end-to-end, and are excited by the idea of building something rather than inheriting something finished, read on.

This role reports to the Senior Director, Event Operations, and is the second pillar of a two-person events team. You will be a true partner: owning the technology and communications side of the department while also getting your hands dirty on-site when it counts.

Essential Functions

The Senior Manager will support the full Brand USA events calendar, such as:

• Travel Week events (U.K. & Europe, India, South America)
• Travel Week Canada, B2B trade and media program, Toronto & Montreal
• Sales Missions and Road Shows
• Sponsored Event Executions: IPW, DI Annual Conference, ESTO, and others
• Internal meetings and corporate event support

Event Technology & Systems Ownership

• Own and administer the full Cvent platform, registration builds, event websites, mobile apps, session management, attendee communications, and post-event reporting.
• Manage Salesforce CRM integration with event data, ensuring clean, reliable data flow between event registrations and organizational records.
• Serve as the department's primary Wrike administrator: build and maintain project templates, set up automations, manage team task boards, and keep every active event on track.
• Leverage Claude Projects and other AI tools to organize event knowledge, build reusable briefing frameworks, and create smarter workflows across the event portfolio.
• Evaluate and champion new event technology tools, bring recommendations to the Senior Director, and implement approved solutions independently.
• Proactively recommend process improvements, anticipate technical challenges before they arise, and respond quickly and decisively when they do.

Event Communications & Engagement

• Own the full event communications calendar: plan, write, build, test, and deploy all attendee-facing emails, exhibitor updates, and delegate communications across the event portfolio.
• Use AI tools actively and fluently to draft event copy, generate first cuts of communications, build content outlines, and accelerate turnaround on marketing deliverables.
• Work with Trade and PR teams to develop and execute event marketing strategies to drive registration, delegate recruitment, and exhibitor engagement, in coordination with the broader Marketing team.
• Write with clarity and brand consistency: website copy, speaker bios, event descriptions, FAQs, logistics guides, and post-event surveys all live in this role.
• Track, analyze, and report on marketing performance: open rates, click-throughs, registration conversion, and attendee engagement, and use those insights to improve the next campaign.

On-Site & Operational Support

• Serve as the on-site technology lead at Brand USA events, managing registration systems, troubleshooting Cvent mobile app issues, and ensuring the digital attendee experience runs smoothly from arrival through departure.
• Support the Senior Director of Event Operations during on-site execution, stepping into logistics and operational tasks as needed.
• Manage on-site badge production, check-in workflows, and attendee data accuracy, at times with in-market DMCs and agencies and at other times independently.
• Assist with vendor coordination, run-of-show documentation, and communications support during event week.

Cross-Functional Collaboration & Process Improvement

• Work closely with Brand USA's Marketing, Design, IT, and Trade teams as a collaborative partner who brings solutions and a can-do approach to every shared project.
• Proactively identify opportunities to reduce manual, repetitive work through automation, smarter templates, and better systems, and follow through on implementing them.
• Contribute to post-event debriefs with data, observations, and concrete recommendations for improvement.
• May be asked to perform additional duties not listed in the job description as required by business needs.

Additional Responsibilities

Report to work on a regular basis and is available for occasional after-hours emergency calls and projects.

Job Qualifications

• 3+ years of experience in event marketing, event technology, or a closely related field, ideally with exposure to both the marketing and operational sides of events.
• Hands-on Cvent administration experience required; you should be able to build a registration site, set up an email campaign, and pull a custom report without help.
• Proficiency with Wrike or a comparable project management platform; experience building templates and automations is a strong plus.
• Active, daily use of AI tools (ChatGPT, Claude, Gemini, or similar) for writing, communications, and workflow efficiency.
• Strong written communication skills, you write clearly, on-brand, and without needing multiple rounds of editing.
• Experience with Salesforce or similar CRM, including event data integration, preferred.
• Genuine curiosity about technology: you explore new tools, you read the release notes, you suggest improvements.
• Enough operational awareness to be useful on-site, you don't need to be a full meeting planner, but you need to understand how events work and be willing to pitch in.
• Strong organizational instincts and the ability to manage multiple workstreams across several active events simultaneously.
• Experience in travel, tourism, or destination marketing is a plus.
• A dedicated remote work area that is quiet enough for employees to concentrate is required. Must have homeowner's or renter's insurance and the ability to comply with company technology, safety, and health requirements.
• Ability to travel as required to attend meetings and/or events. Anticipated travel may be up to 25%.
• Ability to frequently operate a computer and other office productivity machinery.
• Ability to lift up to twenty (20) pounds.
• Ability to perform the essential functions with or without a reasonable accommodation.
• May require more than forty (40) hours per week to perform the essential duties of the position.

Brand USA Offers a Comprehensive Benefits Package, Including:

Medical, Dental, and Vision: Three medical plan options (HMO, POS, PPO) through CareFirst, with varying coverage levels and out-of-pocket costs. Dental and vision plans are also offered.

Life and AD&D Insurance: Company-paid basic life and accidental death & dismemberment insurance (2x annual salary up to $200,000).

Short-Term and Long-Term Disability: Company-paid short-term and long-term disability insurance.

401(k) Retirement Plan: A 401(k) plan with employer matching contributions (100% of the first 3% of salary deferred, plus 50% of the next 2%, which means a total of 4% matching contribution when the participant defers 5%).

Flexible Spending Accounts (FSA): Options for pre-tax deductions for healthcare and dependent care expenses.

Transit and Parking Account: Pre-tax deduction option for transit and parking expenses.

Wellness Program: Access to a wellness and disease management program through Sharecare.

Employee Assistance Program (EAP): Access to resources for personal and work-related issues.

Voluntary Benefits: Options for additional life insurance, pet insurance, etc.

International Medical Coverage: Coverage for medical emergencies while traveling internationally on company business.

Schedule

Brand USA's business hours are Monday through Friday, from 8:30 a.m. to 5:30 p.m. Our standard work hours may vary based on position requirements. Additional hours may be required during peak times, which may require an adjusted work schedule, overtime, and evening/weekend hours in order to meet deadlines.

Americans with Disabilities Act (ADA)

Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.

Brand USA has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin, or veteran status.