Position Title: Senior Manager, Global Brand Activation, Activation Strategy & Digital, Prestige CareFunction: MarketingLocation: NY, USWork Arrangement: HybridThe RoleSenior Manager in Global Brand Activation for Prestige Care leads global activation and content strategy for Sebastian Professional, delivering scalable frameworks that perform across professional hairstylists and consumers worldwide. The role operates at the intersection of cross‑functional teams—including brand communication, social, influencers/creators, talent, community, events, web, eCommerce, and CRM—to maintain a cohesive integrated global activation approach. Success is measured by clear, cohesive, and scalable activation across key touchpoints, driving brand desirability, stylist engagement, and business growth.Key ResponsibilitiesGlobal Activation StrategyDevelop and roll out global activation and content strategies for base business and innovation launches, aligned with Sebastian's brand DNA.Translate brand and innovation strategy into clear, scalable global frameworks deployable across markets.Define campaigns, always‑on content, and cultural moments across digital and physical touchpoints in partnership with cross‑functional teams.Develop activation principles and toolkits that balance global consistency with local flexibility.Serve as a global thought leader on the professional hairdresser and creative community to influence strategy development.Deep Consumer & Hairstylist Insight IntegrationLeverage a strong understanding of hairstylists as creators, tastemakers, and brand advocates alongside evolving consumer behaviors.Translate insight into content, messaging, and channel strategies that connect with both audiences.Campaign Development & Integrated BriefingLead the development of integrated global campaigns and production briefs across priority initiatives.Partner with Creative and agency partners on content ecosystems, channel roles, key messages, storytelling, and proof points.Ensure campaigns are cohesive across paid, owned, earned, and experiential touchpoints to deliver a unified brand narrative globally.Digital Content Ecosystem StrategyDefine and implement a global digital content ecosystem across brand websites, pure‑play, and e‑tailer environments.Establish clear content frameworks, formats, and standards to enable consistency across markets.Partner with digital and e‑Commerce teams to ensure content supports performance KPIs, conversion, and discoverability.CRM & SEO Strategy IntegrationDefine the global CRM activation approach, including messaging hierarchy, cadence, and role within the broader ecosystem.Partner with digital and media teams to strengthen SEO strategy, aligning with search behavior and supporting discoverability.Global Influence & Market EnablementPartner cross‑functionally with Brand Strategy & Innovation, Creative, Education, and Activation COEs.Deliver holistic activation direction to markets, ensuring consistency across channels.Influence local markets to adapt global strategies in ways that feel locally relevant while maintaining brand consistency.Drive adoption of global frameworks through clear communication, usability, and ongoing support.People Leadership & Team DevelopmentManage and develop one direct report, providing direction, coaching, and feedback.Set high standards for strategic thinking, execution, and collaboration.Foster a culture of teamwork, accountability, and cross‑functional partnership.Contribute to a positive, high‑performing team environment.Agency & External Partner LeadershipManage relationships with agency partners to ensure alignment on scope, timelines, and deliverables.Provide clear direction and feedback to support strong creative output aligned with Sebastian's brand equity.Support efficient content development processes, balancing creative ambition with operational execution.Qualifications8+ years of global brand activation, integrated marketing, or digital content strategy experience, ideally within prestige, beauty, or professional haircare.Strong understanding of the professional hairdresser ecosystem and trends.Deep knowledge of content strategy across social, digital, e‑Commerce, CRM, and SEO.Proven experience leading global brands with local market adaptation.Demonstrated ability to lead without authority, influencing senior stakeholders and cross‑functional teams globally.Experience leading agencies and managing complex, multi‑market activations.Comfortable operating in a fast‑paced, matrixed global organization.Passion for professional haircare and beauty, creativity, and understanding of professional and consumer needs.High attention to detail and ability to manage multiple priorities.Financial acumen (budget management, business cases, P+Ls).Advanced presentation skills and storytelling for senior level audiences.Prior project management experience and ability to anticipate and integrate workflows.Strong strategic thinking, ability to deduce conclusions from market research.Who You AreStrong pulse on beauty trends and cultural shifts.Self‑starter who thrives in fast‑paced environments and loves a new challenge.Team player who leads with initiative, collaboration, and integrity.Growth mindset, resilience, and adaptability to thrive in an evolving, entrepreneurial environment.Compensation & BenefitsPay Range: $120,000 - $150,000 per year. This range is one component of Wella Company's total rewards package. Other rewards may include annual bonus plans or variable pay, depending on the role. Wella Company provides a rich variety of benefits, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays, and paid time off (PTO).Equal Employment OpportunityAll qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please contact NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate's application. Wella participates in the E‑Verify Program to confirm eligibility to work in the United States. 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