Senior Manager - Global Digital Marketing

Purpose:

In-office role; currently 3 days a week in-office. Based in the Morrisville, NC area. The Senior Manager, Global Digital Marketing leads the strategy, governance, execution, optimization, and measurement of high-impact digital marketing initiatives. This role serves as the global subject matter expert for digital strategy, brand and content governance, marketing communications processes, marketing technology, and performance analytics across digital and social channels. The Senior Manager translates digital marketing and customer engagement data into actionable insights to improve campaign performance, pipeline contribution, and business outcomes.

The ideal candidate is a strategic, analytical, brand-minded, hands-on leader who can coach a high-performing team, influence cross-functional stakeholders, and drive measurable improvements across global digital marketing programs. All activities will be tied to an overarching Global Marketing Strategy that contributes to achieving company growth goals. Reinforce global corporate brand through all initiatives, with the opportunity to grow in a fast-paced, global, AI-enabled marketing environment.

Key Responsibilities:

Team Leadership, Governance & Operating Model

• Manage, coach, and develop a team of 4–7 direct reports across Global Digital Marketing, ensuring each team member has clear priorities, measurable goals, accountability, and development plans.

• Serve as the escalation point and strategic advisor for digital execution, brand alignment, copy review, marketing approvals, digital channel performance, and marketing technology best practices.

Global Digital Strategy, Demand Generation & Digital Execution

• Own the Global Digital Marketing Plan across regions, channels, and digital touchpoints, ensuring alignment with the Global Marketing Strategy and revenue growth priorities.

• Own digital campaign execution across web, search, social, email, webinars, and marketing automation platforms, leveraging technology to drive lead generation, nurturing, segmentation, MQL creation, and pipeline contribution.

Marketing Analytics, Insights & Performance Management

• Use Google Analytics, HubSpot, social, advertising, website, and CRM-connected data to assess performance across regions, campaigns, and channels.

• Translate insights into recommendations, mitigation plans, and optimization actions.

• Coach marketers on how to interpret performance data and improve campaign planning and execution.

• Establish KPI frameworks and reporting standards to measure pipeline and digital marketing performance.

HubSpot, Marketing Technology & Lead Management

• Serve as a global owner for HubSpot, marketing automation, lead management, reporting, campaign attribution, and data governance.

• Develop and maintain lead management processes that create efficiencies and clear direction across the integration of multiple marketing systems, including HubSpot and related CRM, ERP, event, advertising, and sales enablement tools.

• Partner with Marketing Operations, Sales, IT, and regional stakeholders to improve campaign tracking, field governance, reporting quality, workflow logic, MQL handoff, and lead follow-up visibility.

Brand & Quality Alignment

• Lead brand governance, copy review, and approval processes to ensure alignment with QARA requirements, regulatory expectations, and ISO 13485-aligned quality standards.

• Ensure all regionally developed materials align under the corporate image, positioning, and messaging throughout all laboratory solutions, promotional materials, campaigns, events, and all other mediums.

• Ensure all materials are aligned with internal review processes, QARA regulations, and reviewed by digital marketing for alignment to brand.

• Responsible for performing all duties in compliance with FDA’s Quality System Regulation (QSR), ISO13485, and all other international regulatory requirements with which Clinisys complies.

Cross-Functional Collaboration & Stakeholder Enablement

• Collaborate with marketing verticals, education, product, sales, QARA, and customer-facing teams to ensure digital programs are aligned, compliant, and actionable.

• Communicate digital marketing priorities, insights, recommendations, and results to marketing leadership and cross-functional stakeholders in clear formats.

• Effectively manage digital marketing spend in line with growth priorities, channel performance, budget expectations, and business strategy.

AI-Enabled Responsibilities (Core to Role)

• Model and lead AI-first ways of working using Clinisys-approved, enterprise-licensed AI tools to improve productivity, quality, consistency, and insight generation.

• Develop repeatable AI-assisted workflows, prompt patterns, review checklists, templates, and best practices that help the Digital Marketing team work consistently and responsibly across regions.

• Evaluate AI-generated content and analysis for accuracy, audience fit, brand alignment, claim safety, bias, privacy, context, and regulatory appropriateness before use or publication.

• Partner with regional and product marketers to identify practical AI use cases that improve campaign planning, content localization support, analysis, reporting, and go-to-market execution without compromising quality, confidentiality, or compliance.

Role-Based Skills

• Proven ability to lead and coach a multi-person digital marketing team in a matrixed, global, cross-functional environment.

• Advanced understanding of digital marketing strategy, demand generation, website performance, SEO/SEM, social media, email marketing, landing pages, conversion optimization, campaign reporting, and marketing operations.

• Advanced working knowledge of HubSpot and marketing automation platforms.

• Strong analytical skills with the ability to translate data into actionable recommendations.

• Ability to manage multiple high-priority initiatives while effectively influencing stakeholders across a global, matrixed organization.

AI & Digital Skills

• Practical experience using AI-enabled productivity, analytics, creative, copy, research, reporting, and workflow tools in a business environment.

• Ability to create AI-assisted workflows that improve repeatability, consistency, reporting, campaign optimization, and team productivity.

• Ability to evaluate AI-generated outputs for accuracy and brand alignment.

• Curiosity and willingness to adopt new digital tools and workflows.

• Strong digital fluency across HubSpot, Google Analytics/GA4, social media platforms, SEO tools, paid media reporting, Microsoft 365, and project management tools.

Required Experience & Education:

• Bachelor’s Degree in Marketing, Business Administration, or related discipline.

• 5+ years of direct people management.

• 10+ years of marketing communications, digital marketing, demand generation, marketing operations, and/or related B2B marketing experience, with significant emphasis on digital strategy and execution.

• 5+ years of leading strategic digital marketing initiatives across website, SEO, social media, email, paid media, lead generation, content design, and campaign performance.

• Hands-on experience using HubSpot, Google Analytics/GA4, social media metrics, and marketing dashboards to report performance and recommend optimization actions.

Preferred Experience & Education:

• Master’s Degree in Marketing, Business Administration, or related discipline.

• Experience in healthcare, laboratory informatics, diagnostics, medical devices, SaaS, cloud-based solutions, or related regulated industries.

• Experience working in global and/or multi-regional marketing organizations.

• Ability to communicate effectively with executive, clinical, scientific, and technical audiences.

Supervisory Responsibilities:

• 4-7 direct reports

Clinisys AI Philosophy:

Building an AI-first organization is central to Clinisys’s purpose and the impact we deliver. As a global provider of intelligent diagnostic informatics solutions, we build AI-enabled, cloud-based platforms to enhance diagnostic workflows across healthcare, life sciences, and public health. By applying intelligent technology thoughtfully and responsibly, we help laboratories and testing environments operate more effectively, generate meaningful insights at scale, and ultimately support healthier and safer communities. Operating across more than 30 countries, Clinisys expects all colleagues—regardless of role or function—to work confidently with AI-enabled tools, apply digital and analytical thinking, and continuously adapt as technologies evolve. We must drive an AI-first sense of purpose and urgency.

Benefits:

Our benefits for Full Time employees are designed to help you move forward in your career, and in areas of your life outside of work. From health and wellness benefits, 401 (k) Savings Plan, stock incentive programs, paid time off, parental leave, and tuition assistance, we've got you covered with our total rewards package.

The starting pay range for a candidate selected for this position who is generally within the range of $120,000 - $150,000 for annual base salary. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range.

Physical Requirements:

• Work is performed in a normal office or setting with minimal exposure to health or safety hazards. Prolonged periods of sitting at a desk and working on a computer.

• Moderate lifting/carrying 15-44 lbs.; use of fingers; walking/standing 2-6 hours

• Exposure to hazardous materials or various weather conditions

• Travel to client sites that can pose risk associated with healthcare organization

• May be required to follow customer location health and safety requirements

Clinisys’s Commitment to Equal Opportunity:

Clinisys Information systems is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.

General Guidance:

This job description is meant to provide an accurate depiction of tasks and accountabilities that are most often associated with this role. While we strive to provide an accurate depiction, nothing in this description restricts the company from changing, reassigning, expanding or reducing scope of accountabilities and is subject to change at any time.

#LI-HYBRID

#LI-TJB