Senior Manager, Go-to-Market Marketing (Data & AI)

EPAM is looking for a GTM Marketing Leader to own the global go-to-market strategy for our Data & AI portfolio. You'll translate EPAM's capabilities — across data platforms, AI engineering, Generative AI, and enterprise AI transformation — into differentiated positioning, demand programs, and alliance‑led campaigns that drive pipeline and revenue.This role sits at the intersection of portfolio strategy, hyperscaler alliances, and integrated demand generation, making it one of the most visible and high‑impact marketing roles at EPAM.Req.#997821770ResponsibilitiesOwn the global GTM strategy for EPAM's Data & AI portfolio, aligning offerings to market opportunities, industry priorities, and client needsDevelop clear positioning and messaging that differentiates EPAM in AI engineering, GenAI, and AI‑native transformationPartner with portfolio and solution leaders to shape market‑ready offerings and ensure strong value propositionsTurn complex data and AI capabilities into compelling narratives that resonate across personas — from engineers to C‑suite executivesBuild thought leadership and campaigns that establish EPAM as a credible, differentiated voice in AI‑native transformationLead joint GTM initiatives with hyperscalers (Google Cloud, AWS, Microsoft) and key AI technology partners (Anthropic, NVIDIA, and others)Align messaging and campaigns with partner priorities and field sales motionsCollaborate with marketing and sales teams to design and execute global, multi‑channel programs that generate demand and accelerate pipelineTrack, measure, and optimize performance using data‑driven insightsOrchestrate complex, global initiatives across marketing, business, alliances, and communications teamsEnsure alignment across stakeholders while maintaining speed and focus on outcomesOperate effectively in a matrixed organization, balancing competing prioritiesRequirementsBachelor's degree required; advanced degree preferred8–12+ years in B2B marketing within technology services, consulting, systems integration, or enterprise softwareProven track record developing and executing GTM strategies for technology offerings, ideally in Data, AI, or cloud ecosystemsStrong understanding of hyperscaler ecosystems (Google Cloud, AWS, Microsoft) and partner‑led GTM modelsExperience managing complex, global marketing programs in a matrixed organizationExceptional messaging, storytelling, and communication skills — able to bridge deep technical concepts and executive narrativesData‑driven approach to decision‑making; uses insights to guide strategy and improve program performanceStrong stakeholder management and cross‑functional leadership capabilitiesBuilder and operator mentality — can architect bold strategy while executing hands‑on in a fast‑evolving environmentSelf‑starter with a bias for action and clear accountability for resultsComfortable operating in ambiguity, especially within AI and emerging technologiesFor remote work in New York City only.We offer/BenefitsMedical, Dental and Vision Insurance (Subsidized)Health Savings AccountFlexible Spending Accounts (Healthcare, Dependent Care, Commuter)Short‑Term and Long‑Term Disability (Company Provided)Life and AD&D Insurance (Company Provided)Employee Assistance ProgramUnlimited access to LinkedIn learning solutionsMatched 401(k) Retirement Savings PlanPaid Time Off – the employee will be eligible to accrue 15‑25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)Paid Holidays - nine (9) total per yearLegal Plan and Identity Theft ProtectionAccident InsuranceEmployee DiscountsPet InsuranceEmployee Stock Purchase ProgramIf otherwise eligible, participation in the discretionary annual bonus programIf otherwise eligible and hired into a qualifying level, participation in the discretionary Long‑Term Incentive (LTI) ProgramSalary range: $105,000 - $145,000.EPAM will not provide new H‑1B visa sponsorship for this position. Candidates with existing transferable H‑1B status may be considered.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.#J-18808-Ljbffr