Senior Manager, Growth & Lifecyle Marketing

Job Description :

We are seeking a Senior Manager, Growth & Lifecyle Marketing to lead audience growth, engagement, and retention strategies across our newsletter portfolio, free membership offerings, and suite of mobile applications.

This role will be responsible for driving subscriber acquisition and lifecycle marketing initiatives that scale high-quality audiences while maintaining strong engagement and retention performance. You will partner closely with editorial, creative, product, analytics, and external partners to execute data-informed growth strategies across paid, owned, earned, and partnership channels.

The ideal candidate combines performance marketing expertise, strong analytical capabilities, and cross-functional collaboration skills with a passion for media, audience growth, and consumer engagement.

Key Responsibilities:

Growth Strategy & Audience Acquisition

Develop and execute full-funnel growth strategies to drive acquisition for newsletters, membership offerings, and mobile apps

Manage a balanced channel mix across paid and organic acquisition tactics, including

digital advertising, owned platforms, partnerships, and referral programs

Identify new opportunities to scale qualified audiences while maintaining efficiency and engagement quality

Paid Media Planning & Optimization

Plan, execute, and optimize acquisition campaigns across channels such as Meta, LinkedIn, search engine marketing, sponsored newsletters, and other relevant platforms

Manage budgets, pacing, and performance against key growth targets

Partner with external agencies, consultants, or vendors as needed to support campaign execution and scale

Creative Campaign Development

Collaborate with internal creative and marketing partners to develop effective campaign concepts and assets

Write creative briefs that clearly define campaign goals, audiences, messaging, and performance objectives

Ensure creative assets align with brand standards and are optimized for channel performance

Partnership Marketing

Develop and manage strategic partnerships that support audience acquisition, awareness, and engagement goals

Identify opportunities for co-marketing, list growth, referral exchanges, and other mutually beneficial initiatives

Track performance and optimize partnership outcomes over time

Referral & Organic Growth Programs

Lead referral and advocacy programs designed to encourage existing users and subscribers to share products with new audiences

Manage referral tools, incentives, and testing strategies to increase word-of-mouth growth

Performance Analysis & Reporting

Analyze campaign and channel performance to identify trends, opportunities, and areas for improvement

Use data and testing insights to refine targeting, messaging, creative, and lifecycle strategies

Present recommendations and results to internal stakeholders on a regular basis

Lifecycle Marketing & Retention

Own post-signup engagement strategies, including onboarding and automated lifecycle journeys

Optimize welcome series, re-engagement flows, and retention campaigns to improve long-term engagement and audience value

Partner with editorial and product teams to support ongoing audience engagement initiatives

Cross-Functional Collaboration

Work closely with editorial, product, analytics, creative, and business teams to align marketing initiatives with broader company priorities

Support integrated planning across channels and departments to maximize growth opportunities

Partner with editorial to align content with audience needs.

Work with ad sales to execute sponsorships and campaigns.

Requirements:

5+ years of experience in digital marketing, growth marketing, lifecycle marketing, or audience development

Experience managing acquisition and retention campaigns across multiple digital channels

Background in media, publishing, subscription, app-based, or consumer-facing

businesses preferred

Strong knowledge of paid media platforms, campaign optimization, and performance marketing principles

Experience with analytics platforms such as Google Analytics, Looker, Tableau, or similar tools

Familiarity with email service providers (ESPs), CRM systems, and marketing

automation platforms

Ability to translate performance data into actionable recommendations

Strong project management and organizational skills

Excellent written and verbal communication skills

Preferred Qualifications:

Experience with newsletter growth, app user acquisition, and direct response marketing

Familiarity with referral marketing platforms and lifecycle testing strategies

Experience working with editorial or content-driven organizations

Understanding of subscription or membership business models

Note: This role will adhere to a hybrid work model (subject to change as business needs evolve).

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at humanresources@newscorp.com . Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Base Pay Range: 110,000 - 120,000 + Bonus

We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

New York Post Media Group is home to the oldest continuously-published daily newspaper in the United States, The New York Post, founded by Alexander Hamilton in 1801. Its portfolio also houses some of the nation's premier digital destinations for news, sports and entertainment, including The California Post and fabled Page Six gossip column, a world leader in breaking celebrity news that has evolved into its own iconic and powerful brand. The Post Digital Network is composed of the flagship NYPost.com, TheCaliforniaPost.com, PageSix.com, including Page Six Style, and Decider.com, covering streaming television and movies. The New York Post Media Group is owned by News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

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