Senior Manager Lifecycle Marketing & Customer Advocacy

As the Senior Manager, Lifecycle Marketing & Customer Advocacy, you will drive Sage"s customer advocacy strategy and programs across North America, transforming customer advocacy into a scalable engine for brand growth, market credibility, and pipeline generation.

This role sits at the intersection of customer marketing and new customer acquisition, responsible for leveraging the voice of our customers to strengthen our brand, accelerate demand generation, and influence revenue growth. You will own and evolve Sage"s advocacy ecosystem, including customer references, reviews, referrals, customer stories, executive engagement programs, and advocacy events.

As Sage"s customer advocacy subject matter expert, you"ll join our North America Customer Marketing team of 14, reporting to our Senior Director of Customer Marketing, you"ll lead a high-performing team of 3 direct reports, helping to shape customer journey strategy while ensuring customer voices are embedded across marketing, sales, product, and executive initiatives.

Success in this role requires a combination of strategic thinking, program innovation, executive communication, and effective people leadership. You will lead the team responsible for executing customer advocacy programs while partnering closely with Sales, Customer Success, Product Marketing, Corporate Marketing, and Executive Leadership to maximize the business impact of customer engagement.

The successful candidate understands that customer advocacy is more than a customer marketing function - it is a growth strategy that drives trust, accelerates sales cycles, increases market influence, strengthens customer retention, and creates sustainable competitive advantage.

Location Requirement: Hybrid 3 days per week from our Atlanta office (Ponce City Market)

Minimum Qualifications

• 7+ years of experience in customer marketing, customer advocacy, customer engagement, or growth marketing within B2B software or SaaS environments.
• At least 2 years of experience as a people manager (direct reports) leading and developing a high-performing team of marketers.
• Proven experience building, scaling, and optimizing customer advocacy programs that drive measurable business outcomes.
• Demonstrated success leading customer reference, review, referral, customer story, or ambassador programs.
• Strong understanding of how advocacy supports brand growth, demand generation, pipeline acceleration, customer retention, and expansion.
• Experience developing customer engagement strategies and creating scalable advocacy journeys.
• Exceptional communication and storytelling skills, with the ability to influence stakeholders at all levels of the organization.
• Strong analytical mindset with experience measuring advocacy impact and communicating business results.
• Proven ability to influence cross-functional partners and drive alignment across complex organizations.
• Strategic thinker with a customer-first mindset and passion for customer-led growth.

Who is Sage? Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example.