Senior Manager, Lifecycle MarketingDirect Hire | Englewood, COLakeshore Talent is partnering with a dynamic, consumer-focused organization to hire a Senior Manager, Lifecycle Marketing for a newly evolving and highly visible marketing team. This is an exciting opportunity for a strategic yet hands‑on lifecycle marketing leader who enjoys building processes, improving customer engagement strategies, and helping shape the future of a growing marketing function.This role will lead lifecycle marketing strategy and execution across the full customer journey — from acquisition and onboarding through engagement, retention, loyalty, and win‑back initiatives. The ideal candidate is highly analytical, execution‑oriented, collaborative, and comfortable navigating change within a fast‑paced environment.Compensation & ScheduleSalary: $120,000–$130,000 base salaryBonus: 10% annual bonus opportunityHybrid schedule: In‑office Tuesday–Thursday | Remote Monday & FridayFull‑time, direct hire opportunityWhat You'll DoLead lifecycle marketing strategy across acquisition, onboarding, engagement, retention, loyalty, referral, and win‑back programsBuild and optimize customer journeys across email, SMS, push notifications, and in‑app messagingImprove customer engagement, retention, and lifetime value through data‑driven marketing initiativesDevelop scalable lifecycle marketing processes, reporting structures, KPIs, and operational best practicesPartner cross‑functionally with Product, Analytics, Data Engineering, Brand, and Operations teamsAnalyze campaign and customer performance data to identify trends, optimization opportunities, and actionable business insightsEnhance CRM automation, segmentation, personalization, and behavioral targeting strategiesManage campaign calendars, testing strategies, and communication governance across owned channelsSupport broader business initiatives including new location launches, product rollouts, and engagement campaignsPresent recommendations, reporting, and lifecycle insights to senior leadershipMentor and support a direct report while helping scale lifecycle marketing capabilitiesEarly PrioritiesWithin the first 90 days, this individual will:Assess current lifecycle programs, reporting, tools, and operational workflowsImprove KPI visibility, reporting capabilities, and dashboardingIdentify opportunities to optimize customer journeys, automation, segmentation, and campaign performanceEvaluate CRM infrastructure and recommend enhancementsHelp define future‑state lifecycle marketing strategy and operational improvementsQualificationsRequired Experience7+ years of experience in lifecycle marketing, CRM, retention marketing, or growth marketingStrong hands‑on experience with lifecycle campaign execution and customer journey orchestrationExperience with HubSpot is requiredExperience working with POS systems; PAC experience strongly preferredStrong background in reporting, KPI development, campaign analysis, and lifecycle performance measurementExperience partnering with Analytics and/or Data Engineering teams to improve reporting infrastructureExperience building or improving lifecycle marketing processes and operational structureExpertise in segmentation, personalization, automation, and behavioral targeting strategiesExperience managing campaigns across email, SMS, push notifications, and in‑app messagingStrong communication skills and executive presencePreferred BackgroundExperience within fitness, membership, subscription, retail, hospitality, or multi‑location consumer businessesExperience supporting location‑based or regional marketing strategiesExperience scaling lifecycle marketing functions within growing organizationsFamiliarity with CDPs and lifecycle measurement frameworksStrong A/B testing and experimentation backgroundIdeal Candidate ProfileStrategic thinker with a strong execution mindsetAnalytical, data‑driven, and naturally curiousComfortable building structure within evolving environmentsIndependent, proactive, and solutions‑orientedAdaptable and comfortable navigating ambiguity and organizational changeCollaborative communicator who can translate data into actionable recommendationsBenefitsThis organization offers a competitive benefits package including:Medical, dental, and vision coverage401(k) optionsPaid parental leaveFlexible vacation planPaid holidaysComplimentary membership/perks programAdditional employee wellness benefitsWork EnvironmentThis position operates in both office and active business environments. Candidates should be comfortable working in a collaborative, open‑concept setting with moderate ambient noise.#J-18808-Ljbffr