Senior Manager, Local Media

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

•  Own local media strategy across channels, primarily paid social and paid search, ensuring alignment to performance goals and brand standards
• Define clear guardrails for budget allocation, channel usage, and expected performance outcomes across markets
• Ensure local media efforts complement brand media and contribute to overall system performance

• Serve as the primary internal lead for preferred local agencies, setting expectations for optimization, execution, and reporting quality
• Conduct regular audits of account structure, creative usage, and performance to ensure consistency and adherence to standards
• Address performance gaps and drive corrective action in partnership with agency teams

• Build strong relationships with franchise owners, developing a clear understanding of local performance challenges and opportunities
• Participate in performance discussions, escalations, and ownership group calls as needed
• Advocate for franchise owner needs in media decisions while maintaining alignment to performance strategy

• Develop and deliver clear, repeatable education materials that help franchise owners understand media investment, performance metrics, and expectations
• Identify and address gaps in understanding, trust, or alignment related to media performance

• Lead development of new school media strategies in partnership with a local media agency, defining channel mix, investment approach, targeting, and messaging to effectively build awareness and drive enrollment demand
• Partner closely with new franchise owners and field support teams to align media strategies with local market dynamics, business goals, and launch timelines
• Establish scalable playbooks and best practices for new school launches, incorporating learnings, test-and-learn insights, and proven tactics to improve performance over time
• Oversee seamless transition from launch campaigns into always-on local media programs, ensuring continuity, optimization, and sustained demand generation

• 8+ years of experience in digital marketing, paid media, or local marketing strategy
• Strong experience with paid social and local performance marketing
• Experience working with franchise systems or multi-location brands preferred
• Demonstrated ability to manage agency partners and ensure consistent execution
• Strong communication and relationship management skills, particularly with non-marketing stakeholders
• Ability to navigate complex stakeholder environments and competing priorities
• Strong problem-solving skills with a focus on performance improvement
• Experience in performance-driven marketing environments preferred
• Bachelor’s degree in Marketing, Business, or a related field

• Commission or bonuses based on personal and company performance 
• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School 
• Full-time team members are eligible for health, dental and vision insurance
• 401k with company matching up to 3.5% and company provided life insurance
• Employee Assistance Program

Flexible work from home options available.