Senior Manager/Manager, Marketing AI Strategy

Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,000+ employees and 24,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Cvent’s Global Demand Center (GDC) is seeking a strategic, AI-focused marketer to drive our Marketing AI portfolio and AI Center of Excellence. In this high-impact role, you will set best practices and shape how Cvent realizes the full potential of AI in marketing by building trusted, responsible AI and automation that amplifies human creativity into measurable, repeatable growth.

In this role, you will define, prioritize, and govern marketing’s AI roadmap, ensuring initiatives are aligned to business priorities, technically sound, and compliant with enterprise standards. This is a unique opportunity to influence the future of marketing at Cvent and showcase your leadership at the intersection of marketing, data, and AI.

You’ll join a dynamic, collaborative team that values innovation, experimentation, and continuous improvement. If you’re passionate about marketing technology and AI, and you thrive in a fast-paced, highly cross-functional environment, we want to hear from you.

The ideal candidate excels in ambiguity, is energized by building new processes, and is skilled at leading through influence. If you are a systems thinker who can unite teams, align technology with operations, and champion change, this role is for you.

• Lead an outcome-driven Marketing AI portfolio
  • Own the portfolio and roadmap for marketing AI use cases, ensuring tight alignment with business goals and Marketing leadership priorities. Own the intake-to-value lifecycle for AI projects: from idea, to business case, to pilot, to scaled deployment.
  • Partner with AI advocates across marketing sub-departments to drive adoption and identify high-value, near-term use cases for core marketing flows.
• Operationalize AI across marketing
  • Co-own the Marketing AI system architecture, spanning martech platforms, AI/automation engineering, and technical governance.
  • Scale AI adoption through shared platforms, strong enablement, a standardized data layer, and reusable solutions that accelerate time-to-value and deliver consistent, measurable outcomes.
• Shape Marketing’s AI system architecture
  • Design and evolve Marketing’s AI system architecture to support cross-functional use cases (e.g., content, analytics, creative, orchestration).
  • Own technical controls and final reviews with IT, Security, and Compliance, including guardrails, release criteria, and support for AI tool and vendor selection.
  • Define and maintain governance policies, standards, and documentation for marketing AI use (including risk, compliance, and quality).
• Partner on data and analytics for AI
  • Develop and steward requirements for clean, governed, integrated, and usable data products that power marketing AI.
  • Partner with data and analytics teams to automate dashboards and reporting that track AI adoption, performance, and ROI.
• Measure impact and scale what works
  • Establish and track clear success metrics for AI initiatives (e.g., time saved, cost avoidance, pipeline/revenue impact, quality improvements).
  • Evaluate rolling performance post-launch and use those insights to decide what to scale, iterate, or retire.
• Drive enablement and change management
  • Partner with enablement and operations teams to build playbooks, trainings, and communication plans that drive AI adoption across Marketing.
  • Work closely with AI champions and functional leaders to embed AI into core workflows and ensure a consistent, governed approach.

Required Experience

• 8+ years of experience in marketing, sales, or revenue operations, including at least 3 years leading AI projects.
• Proven ability to manage multi-phase AI projects in a complex global environment, from initial discovery through scaled deployment.
• Demonstrated success driving stakeholder alignment and change management in fast paced, ambiguous, and matrixed organizations.
• Advanced understanding of AI concepts and significant hands-on experience with tools such as:

• • ChatGPT
  • Microsoft Azure OpenAI
  • Claude
  • Google Gemini
  • Glean and similar enterprise AI platforms
  • Copy.ai, Jasper, Writer, etc.

Skills & Competencies

• Exceptional project management skills across planning, stakeholder communication, and dependency management in complex, cross-functional environments.
• Demonstrated executive presence and strong written and verbal communication skills, with the ability to build cohesive, customer-focused teams.
• Skilled at crafting clear technical and business documentation and simplifying complex concepts for non‑technical stakeholders.

You Are:

• A strong problem-solver, comfortable breaking down ambiguous problems into clear, actionable work.
• Highly data-driven, using quantitative and qualitative insights to inform decisions and trade-offs.
• Comfortable working across global, matrixed teams while navigating multiple priorities and stakeholders.
• Self-motivated, curious, and resilient, with a track record of thriving in collaborative, high-accountability teams.

• An excellent communicator and influencer, able to simplify complexity and drive alignment across all levels of the organization.

Preferred Qualifications

• Hands-on technical experience with marketing technology platforms such as:
• • Marketing automation
  • CRM and customer data platforms
  • Data warehouses and analytics environments
  • Web and digital experience systems

We encourage you to apply if you're ready to make an impact and help shape the future of AI-powered marketing at Cvent.

Physical Demands
We are not able to offer sponsorship for this position