Senior Manager, Marketing Measurement & Optimization, Minecraft

Overview

At Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play.

Why play? Well, play is at the heart of everything we do. It's the blocky backbone of our games, the core of our development philosophy, and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence.

We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse. When we are developing anything within our franchise, we keep this in mind. We want everyone to not only feel included in Minecraft, but also to see themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our community.

Mojang Studios is seeking a Senior Manager, Marketing Measurement & Optimization to power performance marketing across the Digital Marketing organization. Reporting to the Head of Digital Marketing, you will own the measurement, forecasting, and optimization engine for Paid Media, Affiliate Marketing, and Player Lifecycle Marketing (Email, Web), while also delivering always-on reporting for the Social and Influence teams. You will enable the digital marketing ecosystem by surfacing insights in an always-on capacity, building learning and feedback loops, and driving real-time optimization that ties every dollar of spend to player and business outcomes. Partnering across marketing, PADI (player analytics, data and insights), finance, business, and agency teams, you will define success metrics, build forecasts, and influence investment decisions at all levels. You will also advance the team's capability through executive-ready dashboards, AI-powered workflows and automation, and a culture of data-driven decision-making for one of the world's most recognizable entertainment franchises.

In the end, it's the people of Mojang Studios that make this place truly special. When you join, you'll find yourself in the company of incredibly bright, warm, and creative individuals - all united and working toward a single goal. Come help us reach it!

Responsibilities

• Own end-to-end performance marketing measurement across Paid Media, Affiliate Marketing, and Player Lifecycle Marketing (Email, Web), ensuring consistent KPIs, data integrity, and always-on visibility across the digital marketing ecosystem.
• Lead marketing forecasting at the channel and portfolio level, building driver-based models that translate budget scenarios into projected player acquisition, retention, and revenue outcomes.
• Drive real-time optimization and feedback loops, delivering performance signals that inform bid strategy, creative rotation, audience targeting, and budget pacing across paid and owned channels.
• Design and operate an experimentation roadmap (A/B tests, geo holdouts, incrementality studies) and evolve attribution methodology to quantify the true contribution of each channel.
• Build and own executive, operational, and channel-level dashboards that give every stakeholder a trusted, single source of truth for performance.
• Develop AI-powered workflows and automation, including anomaly detection, and automated insight summaries to accelerate the speed from data to decision.
• Own affiliate performance measurement, including publisher-level attribution, postback validation, incrementality, and commission efficiency, deduplicated against paid and organic conversions.
• Measure Player Lifecycle Marketing across Email and Web, tracking engagement, conversion, and downstream revenue while surfacing segmentation and personalization opportunities.
• Deliver always-on reporting and measurement support to the Social and Influence teams, quantifying the contribution of organic social, creator, and influencer programs to brand and acquisition goals.
• Translate complex data into compelling narratives and investment recommendations that influence decisions by the Head of Digital Marketing and senior leadership.
• Lead recurring executive performance reviews, including monthly business reviews and quarterly planning readouts, in language accessible to technical and non-technical audiences.
• Partner across Marketing, PADI, Finance, and agency teams to define success metrics, align measurement to business goals, and manage competing priorities.
• Establish tracking governance standards (UTM taxonomy, tagging, naming conventions, and attribution rules) across paid platforms, affiliate networks, and CRM/ESP systems.
• Champion data literacy and continuous improvement through templates, playbooks, and training that help teams independently act on performance insights.

Qualifications

Required Qualifications

• 5+ years experience in data science, research, marketing or business-related roles OR Bachelors Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 4+ years experience in data science, research, marketing or business-related roles OR Masters Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 3+ years experience in data science, research, marketing or business-related roles.

Preferred qualifications

• 7+ years of experience in marketing analytics, performance marketing, digital measurement, data science, or related analytical disciplines.
• Experience building attribution, forecasting, and experimentation frameworks that influence marketing investment decisions.
• Experience measuring performance across paid media, affiliate marketing, CRM/email, web, social, and lifecycle marketing programs.
• Experience developing executive dashboards and translating complex analytical findings into actionable business recommendations.
• Experience using SQL, Power BI, Python, R, or similar analytical tools.
• Experience leveraging AI and automation to improve reporting, insight generation, or decision-making processes.
• Experience within gaming, consumer technology, media, entertainment, subscription, or e-commerce businesses.
• Demonstrated ability to influence senior leaders through data storytelling and strategic insights.

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Market Research IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.