Senior Manager, Marketing Research & Insights

Ready to shape the future of marketing research at Spectrum? Join a team dedicated to supporting business objectives by leading innovative research initiatives, managing vendor relationships and transforming data into strategic recommendations. This role offers the opportunity to drive high-impact research projects and influence decision-making at every level. Your expertise will contribute directly to Spectrum’s growth and success.

How You’ll Make an Impact

• Lead the design and execution of research projects by defining objectives, drafting briefs, developing questionnaires and overseeing survey programming and fieldwork to ensure data quality
• Analyze and synthesize quantitative and qualitative data, transforming complex insights into actionable business recommendations and compelling presentations
• Collaborate closely with external research vendors to manage schedules, budgets and compliance with statements of work
• Partner with teams across Marketing, Product and Operations to align research efforts with organizational priorities
• Identify critical research needs across functions and proactively champion solutions that address key business challenges
• Drive continuous improvement by exploring advanced research techniques and leveraging automation tools to enhance efficiency

Working Conditions

• Office environment with light to moderate travel required, approximately 10-20 percent

What You’ll Bring to Spectrum

Required Qualifications

Education

• Bachelor's degree in Research, Marketing, Business, Management or related field

Experience

• 5+ years of project management experience
• 7+ years of Marketing Research experience

Skills

• Experience working with qualitative and quantitative research methodologies
• Ability to analyze and interpret data to make recommendations based on analysis and expertise
• Ability to identify research necessary to address a multitude of business needs
• Experience interpreting and summarizing secondary data (e.g. Forrester, Mintel, etc.)
• Resourceful, proactive, detail-oriented and able to thrive in fast-paced environment while managing multiple projects at once
• Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications
• Ability to manage multiple projects at one time and handle shifting priorities

Preferred Qualifications

Skills

• Experience in telecom, SaaS, or technology industries
• Familiarity with advanced research techniques (price elasticity, MaxDiff, TAM/SAM modeling)
• Knowledge of emerging research technologies, including AI-driven analytics and self-service dashboards 
• Program and Analyze survey in Qualtrics