Senior Manager, Marketing Technology & Personalization

Who We AreWe're not in the wing business. We're in the flavor business. It's been our mission to Serve the World Flavor since we first opened in 1994, and we're just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It's flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.MarTech Strategy & RoadmapDevelop and maintain the multi-year MarTech roadmap aligned to commercial and digital growth objectivesIdentify opportunities to improve personalization, automation, measurement, and customer lifecycle managementEvaluate emerging technologies and recommend platform investmentsBuild business cases and influence cross-functional prioritization decisionsPlatform Governance & Vendor ManagementOwn governance and operational health of the MarTech platform portfolio, ensuring tools and integrations are functioning, up to date, and properly utilizedManage relationships with external MarTech agency and platform partners, providing oversight on deliverables, SLAs, and strategic alignmentServe as the internal subject matter expert on the MarTech stack, guiding platform decisions and supporting vendor evaluationsOversee the accuracy and integrity of customer data flowing into downstream platforms, partnering with Data & Analytics on data governanceCampaign Operations & ExecutionLead the operational execution framework for digital marketing campaigns across loyalty, web, and app channels, ensuring successful delivery through direct and indirect team executionOversee campaign operations for ClubWingstop activations, including offer setup, audience targeting, cross-channel sequencing, and post-launch validationEstablish and maintain structured QA processes, release governance, and execution documentation to ensure consistent, error‑free deliveryTranslate business requirements and marketing briefs into executable campaign logic and technical configurations across the MarTech stackManage the marketing calendar from a technical execution standpoint, proactively identifying dependencies, conflicts, and capacity constraintsNext Best Action & AI/ML Capability ScalingOwn the operationalization, governance, and ongoing evolution of Wingstop's proprietary Next Best Action (NBA) platform, ensuring recommendations are effectively activated across loyalty, web, app, email, and push channelsPartner with Data Science and CRM to develop and execute a roadmap for expanding NBA-driven personalization capabilities across the customer lifecycle and digital ecosystemDevelop a forward‑looking point of view on how AI and emerging MarTech capabilities can scale Wingstop's personalization and customer engagement strategyPeople LeadershipBuild and scale a high‑performing MarTech organization by developing team capabilities, establishing operating models, and creating clear career growth pathsFoster a culture of accountability, continuous improvement, and operational excellence while preparing the organization for future growthBuild the team's technical capabilities while ensuring appropriate documentation, cross‑training, and operational resilienceWhat You'll Need7+ years of experience in marketing technology, CRM, digital marketing operations, or related disciplines with at least 2 years in a people management roleDemonstrated experience managing a MarTech platform portfolio, including vendor oversight, governance, and stack optimization across multiple integrated toolsStrong hands‑on background in campaign operations — configuring, QA‑ing, and launching campaigns across loyalty, email, push, web, and/or app channelsExperience with marketing automation, customer data platforms, loyalty platforms, experimentation tools, and personalization technologies (e.g., Salesforce Marketing Cloud, Braze, Adobe, mParticle, Segment, ActionIQ, Amperity, etc.)Proven ability to manage complex, high‑volume marketing calendars with multiple cross‑functional stakeholders in a fast‑paced environmentFamiliarity with machine learning or AI applications in marketing (e.g., propensity models, next best action, personalization engines) is a strong plusExceptional attention to detail and QA discipline, with the ability to build and enforce structured release processesStrong communicator who can translate technical concepts for non‑technical stakeholders and advocate for the MarTech function at a leadership levelBachelor's degree in marketing, Information Systems, Business, or a related field; equivalent experience consideredWho You AreNo job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success.You care deeply about doing great work and driving results. You're curious, ask questions, and seek out opportunities to improve. You don't just point out problems—you bring solutions, ideas, and perspectives that move the team forward.You take full responsibility for your work and see things through to completion. You aren't afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.BenefitsUnlimited paid time off for exempt employeesOne paid volunteer day of your choiceCompetitive bonus structure for eligible rolesTeam member stock purchase planHealth savings or flexible spending account options401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)Comprehensive medical, dental, and vision benefitsBasic life and AD&D insurance providedPet insuranceEducation AssistanceWellness reimbursement programPaid maternity and paternity leaveFun Is The Best FlavorLunch provided every Tuesday and Thursday in officeDiscount on Wingstop gift cardsOnsite game roomWingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.#J-18808-Ljbffr