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Senior Manager of Brand + Interactive Marketing

(MALIN+GOETZ)

New York, NY

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JOB DETAILS
JOB TYPE
Full-time
SKILLS
Analysis Skills, Beauty Industry, Brand Management, Brand Marketing (Branding), Budget Management, Business Analysis, Business Skills, Business Writing, Campaigns, Channel Marketing, Communication Skills, Concrete, Creative Brief, Creative Writing, Cross-Functional, Data Collection, Detail Oriented, Distribution Channel, Documentation, Email Campaign, Establish Priorities, Genetics, Global Branding, Google Analytics, Leadership, Market Entry Strategy, Marketing, Marketing Communications, Marketing Plan, Microsoft Office, Military, Multitasking, Online Marketing, Online/Internet Brand Management, Organizational Skills, Outbound Marketing, Performance Management, Performance Metrics, Persuasion Skills, Physical Demands, Presentation/Verbal Skills, Problem Solving Skills, Product/Service Launch, Productivity Management, Profit & Loss, Project/Program Management, Promotional Programs, Public/Media/Press/Analyst Relations, Quality Management, Reporting Skills, Retail, Set Goals, Social Media, Standard Operating Procedures (SOP), Storytelling, Strategic Planning, Team Player, Technical Writing, Time Management, Wholesale Industry, Work From Home, Writing Skills, eCommerce
LOCATION
New York, NY
POSTED
9 days ago
Company Description: (MALIN+GOETZ) is a founder-based gender-neutral beauty and lifestyle business based in New York City. We operate flagship apothecaries in NYC, California and Hong Kong: along with an expanding presence online through www.malinandgoetz.com. The brand is distributed internationally through high-end accounts including Nordstrom, Selfridges, Space NK, and Liberty as well as amenity partners that include 5* hotels, spas, and concept gyms.

Position Summary: We’re looking for an experienced marketing manager who is highly creative, nimble and rigorous marketer with a passion for beauty, a talent for storytelling and a knack for wearing multiple hats to join our Brand Marketing team.

The Senior Manager of Brand + Interactive Marketing will play a key role alongside the Sr. Director of Brand Marketing + Global Communications and VP of E-Commerce in developing + implementing effective go-to-market strategies across 5 categories (face, body, hair, personal + home fragrances). You will be responsible for collaborating with department leadership to bring all our marketing programs to life, including new product launches, promotions and brand campaigns, helping to drive awareness of, demand for and engagement with our brand and products across all communication channels. As a key member of the marketing team, you will be responsible for briefing the cross-functional teams, setting deadlines and deliverables, and ensuring we tell our story in the (MALIN+GOETZ) brand voice, consistently and cohesively, everywhere we show up.

You will be expected to have a deep understanding of the brand’s overall business objectives, global nuances, and a clear appreciation for the critical role of effective brand marketing management in supporting the company’s growth.

You are a self-starter, detail-oriented and a problem solver who thrives in a fast-paced environment, works well under pressure, and is as interested in storytelling as you are in analytics. You are knowledgeable and passionate about the industry and have your finger on the pulse of who is leading and changing the conversation and the broader culture at large. (A sense of humor is also a plus.)

Essential Duties and Responsibilities: To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Integrated Marketing Calendar + Digital Agency Management
  • Own the Integrated Marketing Calendar, serving as the central source of truth across launches, campaigns, and channel programming. Develop communication strategies bridging distribution channels (brand-owned retail, brand.com, wholesale, retailer.com, distributor)
  • Own the briefing process for the Digital Marketing Agency of Record — writing creative briefs, defining audiences, articulating KPIs, reviewing concepts, and providing feedback
  • Manage day-to-day agency relationship and deliverables
Strategic + Process Documentation
  • Own the global launch toolkit (conceptualization, development, and execution across channels per SOP)
  • Own the development of the Trade Marketing Plan
  • Support Sr. Director in refining tools/processes for market execution
  • Own annual marketing process documentation, including the Annual Price Increase process
Campaign Execution + Strategic Insights
  • Generate insights from data/research to identify growth opportunities and inform post-launch analysis
  • Collaborate with creative and digital teams on content across the customer journey leveraging these insights
  • Identify efficiency/capacity opportunities and flag to direct management
  • Collaborate on annual Brand Marketing budget management
Partnerships + Cross-Functional Support
  • Own project management for external brand collaborations/partnerships
  • Own day-to-day management of the PR/Communications Agency of Record
  • Support social commerce launch/expansion (programming, strategic input, briefs)

Competencies:To perform the job successfully, an individual should demonstrate the following.
  • Communications - Exhibits highly engaged listening and comprehension, participates actively in and contributes to meetings and conversations. Clearly expresses ideas and thoughts verbally and in written form. Selects and uses appropriate communication methods.
  • Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures.
  • Planning and Organization - Integrates changes smoothly and definitively. Plans for additional resources. Prioritizes and plans work activities to effectively manage time and productivity. Sets goals and objectives and works to consistently meet them. Works in an organized manner.
  • Business Acumen - Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.
  • Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how the job relates to others; uses resources effectively.
  • Quality - Demonstrates a high level of accuracy and thoroughness; is highly detail-oriented; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
  • Innovation - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others' attention.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:
  • Bachelor's degree from four-year college or university; or related experience and/or training.
  • 5+ years of experience in a brand marketing/communications role, preferably within a lifestyle or beauty brand. Prior creative responsibilities or close collaboration with creative partners is a strong plus.
  • Skincare and fragrance experiences are preferred.
  • Solid understanding of the marketing funnel and proven ability and excitement for creating engaging and persuasive content for a variety of marketing channels, including brand campaigns, email, and social media.
  • Excellent written and verbal communication skills paired with strong creative sensibilities. An ability to think conceptually, contribute new and creative ideas and develop stories.
  • Knowledge of various distribution sales channels (specifically within the beauty category) and experience working with a diverse mix of retailers.
  • Analytical ability and critical thinking skills to process and make decisions based on data. High comfort level working with numbers and financial details.
  • Passion for the beauty industry + in-tune with cultural marketing trends in creative, media, digital and social.
  • Demonstrates excellent organizational skills, detail-oriented, self-motivated, and the ability to multitask.
  • Shares excitement to be part of a small, nimble, and passionate team where a teamwork mentality is required.
  • Excellent communicator who can clearly and concisely convey your thoughts and ideas to any audience in any context.

Computer Skills:
  • Google Suite, Google Analytics, MS Office

Benefits:
  • The estimated salary range for this position is $100,000-$120,000.
  • The New York corporate office is hybrid (3 days in-office, 2 days work from home).
  • Dog-friendly office environment.
  • Full-time employees are eligible for medical, dental, and vision insurance, employer paid life insurance, 401k plan, pre-tax commuter benefits, quarterly gratis, employee discount, long-term and short-term disability leave, and much more.
  • Time off includes paid company holidays, paid vacation/personal/sick/birthday hours, Summer Fridays, and volunteer time.

Supervisory Responsibilities:  This job has no supervisory responsibilities.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Language Ability:
Read, analyze and interpret business, professional, technical or governmental documents. Write reports, business correspondence and procedure manuals. Effectively present information and respond to questions from managers, customers and the public.

Reasoning Ability:
Solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit.  The employee is frequently required to use hands to finger, handle, or feel and talk or hear. Specific vision abilities required by this job include close vision.

The above job description is not intended to be an all-inclusive list of duties and standards of the position.  Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.


(MALIN+GOETZ) is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.

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