Senior Manager of Digital Experience - Email

Senior Manager of Digital Experience - EmailCooley is seeking a Senior Manager of Digital Experience - Email to join the Marketing and Business Development team.Position summaryUnder the supervision of the Associate Director of Digital Experience, the Senior Manager of Digital Experience - Email supports the email and marketing automation vision, defining strategy and transforming channel operations through sophisticated, data-driven lifecycle journeys that support client engagement and business growth. Working closely with cross-functional teams, this role drives enterprise roadmap alignment, operational excellence, talent development, and continuous advancement of the firm's digital transformation and AI-enabled marketing capabilities.Position responsibilitiesChannel Strategy & Operations: Define and lead the enterprise email and marketing automation strategy, moving the firm from batch-and-blast tactics to sophisticated, persona-based lifecycle journeys.Technology Business Ownership: Serve as the primary business owner for the Marketing Automation Platform (MAP), overseeing the roadmap, system health, and integration with the CRM to ensure a seamless data flow.Resource Management: Manage a hybrid team of onshore strategic leads and offshore execution resources to ensure 24/7 operational coverage and high-velocity campaign deployment.Channel Health & Deliverability: Maintain a high-quality, governed channel by overseeing quality standards, sender reputation, and regulatory compliance (GDPR/CCPA/CAN-SPAM) standards.Journey Integration: Partner across MCD to design and support integrated client journeys, ensuring email acts as a cohesive "connective tissue" between web, events, and business development touchpoints.Data & Performance Leadership: Act as the channel's data lead, establishing KPIs for engagement and conversion while leveraging A/B testing and behavioral insights to optimize performance.Cross-Functional Execution: Collaborate closely with MCD practice leads to translate business goals into high-impact automated programs and targeted campaign execution.Enterprise Roadmap Collaboration: Work beyond MCD with Tech and Innovation teams to align the email automation roadmap with the firm's broader digital transformation and AI-driven initiatives.Operational Governance: Implement and enforce scalable templates, workflows, and quality-control processes to ensure error-free execution across all practices and regions.People Leader:Serve as direct supervisor and mentor to direct reportsProvide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requestsSupport business professional development and continued educational opportunitiesIn collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle eventsAll other duties as assigned or requiredSkills and experienceRequired:After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applicationsAbility to work extended and/or weekend hours, as requiredAbility to travel, as required7+ years applicable experience (e.g., digital operations, digital marketing, or related field)Proven experience in audience segmentationWorking knowledge of basic HTML/CSSFamiliarity with orchestration/ marketing automation platformsDemonstrated experience in operations and quality assurancePreferred:Bachelor's degreeSupervisory experienceCompetenciesEntrepreneurial by natureExcellent attention to detailExceptional interpersonal and communication skills with ability to facilitate and solve problemsAbility to organize, prioritize and coordinate multiple activities often under tight timelinesAbility to drive projects to completion and achieve goalsStrong judgmentEffective teamwork and collaboration skills across teams and departmentsUnwavering ability to handle and maintain confidentiality regarding firm information, projects, client data (if applicable)High level of professionalism at all timesDemonstrated ability to lead through influence and develop talentEffective presentation skillsProven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for peopleExcellent strategic and analytical skillsMultimedia, multichannel content strategy and storytelling skillsAbility to learn the legal industry and apply content strategy, production and distribution in a law firm environmentProven ability to manage, coach and motivateCooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.The expected annual pay range for this position with a full-time schedule is $155,000 - $225,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.#J-18808-Ljbffr