Senior Manager, Paid Media

Senior Manager, Paid Media job in Columbia, MD | Covista

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• vacancyopjusttionswidget.opt-Type of Employment Full-time
• vacancyopjusttionswidget.opt-Department Marketing & Product Development
• vacancyopjusttionswidget.opt-Location Columbia
• vacancyopjusttionswidget.opt-Institution Covista

Senior Manager, Paid Media

Columbia, MD

• vacancyopjusttionswidget.opt-Type of Employment Full-time
• vacancyopjusttionswidget.opt-Department Marketing & Product Development
• vacancyopjusttionswidget.opt-Institution Covista

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Company Description

About Covista

Covista is America"s largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren"t separate goals-they"re one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don"t just support healthcare education-they shape it. This isn"t abstract purpose work. It"s solving real problems for real people in real communities while advancing careers.

We operate on a hybrid schedule with four in-office days per week (Monday-Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.

Job Description

Opportunity at a Glance

The Senior Manager, Paid Media is the operational engine behind Chamberlain"s $78M paid media portfolio - translating enterprise strategy into channel plans, agency briefs, and performance recommendations that drive enrollment growth across Chamberlain University. Reporting to the Senior Director of Media & Advertising, this role owns the day-to-day health of a full-funnel media ecosystem including but not limited to paid search, Meta, TikTok, LinkedIn, CTV/OTT, streaming audio, digital out-of-home, and affiliate. The ideal candidate brings platform depth, analytical rigor, and the communication fluency to bridge agency partners, analytics teams, and senior stakeholders - operating as a trusted translator between strategy and execution.

Responsibilities

• Own budget pacing, forecasting, accruals, and financial health across the full $78M portfolio - the non-negotiable foundation of this role.
• Translate enterprise media strategy into channel-level plans, agency briefs, and execution timelines; manage day-to-day agency relationships with accountability for output quality and strategic alignment.
• Synthesize cross-channel performance into clear reallocation recommendations - including MMM, incrementality, and Salesforce attribution inputs.
• Build and maintain reporting infrastructure - dashboards, pacing summaries, and executive-ready performance updates - that enable timely, confident decision-making.
• Prioritize and manage the test-and-learn roadmap, ensuring experiments are properly designed, measured, and translated into applied strategy - not just documented and shelved.
• Lead execution of special initiatives (Elevate, SSM, new campus launches), coordinating across creative, web, enrollment, and analytics to keep programs resourced and on-track.
• Prepare and present performance summaries and budget reviews for senior leadership and cross-functional audiences.
• Identify performance risks and escalate with well-framed recommendations, not just alerts
• Completes other duties as assigned.
• Performs other duties as assigned.
• Complies with all policies and standards.

Qualifications

• Bachelor"s Degree preferably in marketing required or a related field required and Master"s Degree MBA preferred
• 7+ years of marketing experience in a corporate marketing or advertising agency environment required
• Sharp, strategic marketer with a blend of direct marketing and brand marketing experience required
• Proven local marketing experience required and experience working in an inquiry generation setting for a direct sales force preferred
• Educational experience preferred
• Experience managing budgets required
• Excellent project management skills with the ability to manage multiple projects simultaneously
• Strong leadership and communication skills
• Solid analytical skills
• PC skills in Microsoft Office applications
• Must be willing to travel up to 25%

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $115,000 and $130,000. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Covista offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista's Flexible Time Off (FTO) Policy
• 12 Paid Holidays

For more information related to our benefits please visit:

https://careers.covista.com/benefits

You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity - Minority / Female / Disability / V / Gender Identity / Sexual Orientation

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