Senior Manager, Paid Search - Casino (Remote US)

About Us

Overview

Fanatics Betting & Gaming is seeking a results-driven Senior Performance Manager, Search (OC) to own paid search strategy, execution, and optimization for the Online Casino (OC) business. This role will be responsible for scaling casino customer acquisition and reactivation while maintaining efficient payback, strong campaign quality, and compliant execution across all live casino jurisdictions.

The ideal candidate brings deep paid search expertise, rigorous analytical discipline, and a strong understanding of how search demand connects to casino product discovery, promotions, brand growth, seasonality, and customer value. This individual will partner closely with the Director of Search, agency partners, platform representatives, Casino Marketing, Product, Creative, Analytics, Compliance, and Finance.

Responsibilities

• Own day-to-day strategy, execution, pacing, and optimization of paid search campaigns for Fanatics Casino.
• Build and refine campaign structures across brand, non-brand, competitor, state, casino category, game, promotion, and app acquisition search demand.
• Manage budgets, bid strategies, keyword coverage, ad copy, landing pages, and performance targets to support new depositor, redeposit, active customer, revenue, and payback goals.
• Optimize campaigns against OC-specific economics including CAC, CPA, first deposit quality, net gaming revenue, retention value, payback, and lifetime value.
• Translate weekly and monthly performance data into actionable insights, budget recommendations, test learnings, and executive-ready readouts.
• Partner with Casino Marketing, CRM, Product, Creative, Brand, and Promotions teams to align search activity with game launches, offer calendars, market priorities, and customer lifecycle initiatives.
• Manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes.
• Lead testing across match types, bidding automation, creative messaging, landing pages, audience signals, app campaigns, and emerging search products.
• Maintain rigorous QA across ad copy, tracking parameters, destination URLs, state eligibility, responsible gaming requirements, and compliance approvals.
• Mentor and provide direction to the Search Associate Buyer on campaign trafficking, reporting, pacing, and optimization tasks.
• Monitor competitor activity, casino search trends, state-level demand, jackpot moments, and product seasonality to identify growth opportunities.
• Support budget forecasting, channel planning, incrementality analysis, and monthly business reviews for the OC search portfolio.

Qualifications

• 6+ years of experience in paid search, performance marketing, growth marketing, or a related digital media role.
• Strong hands-on experience with Google Ads, Microsoft Advertising, Search Ads 360, Apple Search Ads, Google Analytics, and campaign management tools.
• Demonstrated ability to manage performance budgets against CAC, CPA, ROAS, revenue, payback, and LTV goals.
• Experience building campaigns, analyzing query-level performance, optimizing bid strategies, and developing structured testing roadmaps.
• Strong analytical skills with the ability to connect channel-level results to broader business outcomes.
• Experience working with agencies, platform partners, creative teams, analytics teams, and compliance stakeholders.
• Strong presentation skills across internal and external stakeholders.
• Experience in online casino, sports betting, gaming, fintech, subscription, marketplace, or other regulated performance marketing environments preferred.
• Detail oriented, deadline focused, observant, adaptable, and innovative.
• Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/

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