Senior Manager, Partnerships Marketing (Disney Entertainment)

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Disney Entertainment Marketing is seeking a Senior Manager, Partnership Marketing to lead and scale strategic partnership marketing initiatives supporting Disney's Direct-to-Consumer business. In this role, you will develop and execute partnership strategies that strengthen consumer engagement, drive subscriber growth, and amplify Disney's iconic brands through innovative marketing collaborations. You will lead a team of marketing professionals, manage a portfolio of strategic global partnerships, and influence priorities across marketing, business development, sales, legal, product, programming, and technical teams. Success requires exceptional business acumen, strategic judgment, executive-level communication, and accountability for team performance and measurable business outcomes.

Responsibilities

• Lead, mentor, and develop a high-performing partnership marketing team, fostering collaboration, innovation, accountability, and continuous growth.

• Establish departmental and team priorities aligned with Direct-to-Consumer business objectives and long-term partnership growth strategies.

• Develop and execute partnership marketing strategies and integrated campaigns that drive subscriber acquisition, engagement, retention, and brand impact.

• Oversee a portfolio of global strategic partnerships, serving as the senior marketing lead and ensuring alignment between Disney priorities and partner objectives.

• Partner with senior leadership to shape organizational priorities, allocate resources, manage workflows, and optimize team effectiveness.

• Present partnership strategies, performance results, subscriber impact, risks, opportunities, and recommendations to senior and executive stakeholders.

• Drive cross-functional alignment across programming, business development, sales, legal, technical account management, product, and marketing teams to deliver joint initiatives.

• Develop partner growth plans grounded in analytics, establish performance goals, and maintain accountability for measurable outcomes.

• Monitor partner performance, market shifts, campaign effectiveness, and emerging opportunities, using insights to optimize investment and impact.

• Anticipate business, operational, and partner implications of decisions, and guide the team through changing priorities and ambiguity.

• Influence internal and external stakeholders, including senior leaders, to resolve complex challenges and advance critical initiatives.

Basic Qualifications

• 7+ years of experience in partnership marketing, strategic marketing, business development, or related functions within subscription-based, direct-to-consumer, media, streaming, entertainment, or consumer technology organizations.

• Demonstrated success developing and leading partnership marketing strategies and integrated, cross-channel campaigns that deliver measurable outcomes, including subscriber acquisition, engagement, retention, and brand impact.

• Proven ability to lead and develop high-performing teams and align cross-functional partners, external stakeholders, and executive leaders within a complex, matrixed organization.

• Deep understanding of the OTT, SVOD, CTV, and digital media ecosystem, including consumer behavior, digital marketing channels, partner landscapes, industry trends, and emerging growth opportunities.

• Strong track record of building and managing strategic partnerships, leading multiple concurrent initiatives, and operating with a high degree of autonomy and accountability.

• Exceptional communication skills, executive presence, sound judgment, and the ability to navigate stakeholder relationships with diplomacy and tact.

• Highly organized, analytical, detail-oriented, and solutions-oriented, with the ability to use data-driven insights to identify opportunities and drive results in a fast-paced environment.

• Ability to navigate ambiguity and change with agility, adjusting strategy and team direction as priorities shift without losing momentum.

• Advanced proficiency with Google Workspace, Microsoft Office Suite, Keynote, PowerPoint, Airtable, and project management and collaboration tools.

Preferred Qualifications

• Experience managing marketing programs across international markets, time zones, and global cross-functional teams.

• Experience supporting subscriber growth strategies within streaming or Direct-to-Consumer businesses.

• Experience with international marketing, co-marketing programs, or partner-funded marketing initiatives.

• Bachelor's degree in Marketing, Communications, Business Administration, Media, Advertising, or a related field.

• MBA or other relevant advanced degree.

The hiring range for this position in New York, NY is $132,800 to $178,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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