Senior Manager Performance Creative

About iRESTORE

iRESTORE is a fast-growing direct-to-consumer brand in the beauty and wellness space, focused on helping customers restore confidence through safe, effective, and technology-led solutions for hair regrowth, skin, and body care.

iRestore has been featured by leading health, wellness, and technology publications for our innovation, products, and customer impact. Explore the latest features and see why more people are paying attention to iRestore:

• Forbes featured the iRestore Hair Growth System and its FDA-cleared red light therapy technology
• WIRED reviewed the iRestore Elite Laser Hair Growth System and shared firsthand testing insights
• Esquire highlighted iRestore's innovation in the red light therapy and wellness space
• Innerbody Research published an in-depth review of the iRestore system and user experience

As we scale into a global beauty brand, we are focused on strengthening the customer journey across every touchpoint. By combining data, experimentation, creative strategy, and continuous optimization, we are building an in-house creative engine to support the next phase of customer acquisition, brand growth, and performance marketing. If you're excited about joining a fast-growing brand making an impact in the wellness and technology space, we'd love to hear from you!

About The Position

We are looking for a Senior Manager, Performance Creative to lead the strategy, output, and performance of our paid creative engine across Meta, TikTok, YouTube, Snap, and emerging platforms. This role will manage and develop a small team of creative strategists and production talent while staying close to the work. You will partner closely with Paid Social, Digital Product, Retention & Lifecycle, Data & BI, and Brand to develop creative that drives measurable business results.

The ideal candidate has strong direct-response instincts, understands how to turn customer insights into high-performing creative, and knows how to build a structured testing system that helps the team learn quickly and scale what works.

What You'll Do:

Lead Performance Creative Strategy

• Own the performance creative roadmap across paid social and video platforms.
• Partner with Paid Social and Media Buying to align creative priorities with spend plans, testing needs, and performance goals.
• Translate business objectives, customer insights, and performance data into clear creative briefs, concepts, and testing plans.
• Stay current on platform trends and creative best practices across Meta, TikTok, YouTube, Snap, and emerging channels.
• Build and Manage the Creative Testing Process
• Develop a structured creative testing process across concepts, hooks, angles, formats, offers, and customer segments.
• Set clear guidelines for test design, naming conventions, tagging, reporting, and creative analysis.
• Use performance metrics such as hook rate, thumbstop rate, hold rate, CTR, CVR, CPA, CAC, and ROAS to evaluate creative performance.
• Make clear recommendations on what to stop, improve, repeat, or scale based on performance data.

Own Creative Velocity and Production Planning

• Build a creative production plan that supports paid media needs by platform, funnel stage, campaign priority, and refresh cadence.
• Forecast creative volume needs based on spend levels, testing priorities, fatigue patterns, and growth goals.
• Identify workflow, resourcing, and production gaps before they impact performance.
• Create systems that help the team produce strong creative consistently and efficiently.
• Develop Customer Personas and Messaging
• Build and maintain customer personas and messaging frameworks based on real data, including reviews, surveys, CRM insights, creative performance, customer research, and market trends.
• Translate customer insights into hooks, pain points, proof points, objections, offers, formats, and calls to action.
• Ensure creative concepts are grounded in customer motivation, product education, and conversion behavior.

Partner Across the Customer Journey

• Partner with Growth Marketing, Digital Product and Retention & Lifecycle to ensure winning ad concepts connect to strong landing page experiences.
• Partner with Retention & Lifecycle to ensure email, SMS, and post-click journeys reinforce key customer messages.
• Share creative learnings across teams so paid media insights inform broader customer experience improvements.

Lead and Develop the Team

• Manage and develop a team of creative strategists and video production talent.
• Operate as a player-coach by leading the function while also contributing to briefs, concepts, reviews, analysis, and execution.
• Establish clear expectations, operating rhythms, SLAs, and feedback loops across Creative, Growth, Digital Product, Retention, and Data.
• Help scale the team, workflows, and vendor or freelance support model as creative needs grow.

Ideal Candidate

• 6+ years of experience in performance creative, creative strategy, growth marketing, or paid social creative for DTC, e-commerce, or consumer brands.
• Experience managing, mentoring, or leading creative strategists, editors, designers, or production partners.
• Strong understanding of paid social creative across Meta, TikTok, YouTube, Snap, and emerging platforms.
• Experience building and managing creative testing systems.
• Strong direct-response creative instincts, including hooks, offers, objections, proof points, social proof, urgency, and conversion-focused storytelling.
• Ability to use performance data to diagnose creative and make clear recommendations.
• Experience developing customer personas, messaging frameworks, and creative angle libraries based on customer insights and performance data.
• Ability to partner effectively with media buyers, CRO teams, lifecycle marketers, designers, editors, data teams, and brand stakeholders.
• Strong communication, prioritization, and leadership skills in a fast-moving environment.

Bonus

• Experience in beauty, health and wellness, consumer devices, clinical products, or categories where trust, education, claims, and proof matter.
• Experience partnering on landing pages, advertorials, quizzes, funnels, or other conversion-focused digital experiences.
• Experience in a high-growth DTC environment with meaningful paid media spend.
• A portfolio or case studies showing how creative strategy improved performance, increased testing velocity, reduced CPA or CAC, improved CVR, or helped scale spend.

Our Core Values and what we build our culture around:

• WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisions
• PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisions
• WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goals
• OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency
• CONTINUOUS LEARNING & IMPROVEMENT:  We are always improving the way we work and challenging each other to bring new ways of thinking to the table
• WE TAKE OWNERSHIP & ACT WITH URGENCY: We take complete accountability for our goals and take swift & effective action to reach them.

Company Benefits:

• Unlimited PTO
• Medical, Dental, Vision and Life Insurance
• Paid Parental Leave
• WFH Setup Credit
• Quarterly Fitness Credit 
• Quarterly Read-On-Us Credit
• Employee Discounts on iRESTORE Products!