Senior Manager, PR

Sincere is looking for a Senior Manager, PR to build and elevate the profile of our family of brands - Punchbowl, Lovebird, Timehop, and Memento - as well as Sincere. You'll have the opportunity to define our public relations strategy, position our products, secure meaningful earned media, amplify our narrative across top-tier outlets, and bring creative ideas to life across events, influencers, partnerships, thought leadership, and timely cultural moments.

We're looking for a smart, passionate, and results-driven PR leader with a background in consumer brands. This role reports to the Chief Brand Officer and is a hands-on opportunity for someone who enjoys owning the entire PR function from strategy through execution.

In this role, you will:

• Shape and lead the public relations strategy that elevates our brands, drives awareness, and fuels conversation
• Secure high-impact media coverage, grow our share of voice, and strengthen our reputation in the market
• Turn cultural trends, product launches, seasonal moments, consumer behavior, and company milestones into timely PR opportunities
• Cultivate strong relationships with journalists, editors, influencers, and creators across the industry
• Serve as the primary point of contact for inbound media inquiries and influencer activations
• Develop press releases, messaging, talking points, media pitches, and other press materials
• Monitor media coverage, industry trends, and competitor activity
• Partner with executives to build their thought leadership through speaking engagements, awards, and media opportunities
• Collaborate with Marketing, Social, Content, and Product teams to ensure our storytelling is clear, consistent, and on-brand

You have:

• 10+ years experience in public relations and earned media for well-known consumer brands (agency or in-house)
• A track record of turning products, company milestones, cultural trends, and consumer insights into meaningful media coverage
• A proven playbook for how to craft & execute a PR strategy that drives results
• A creative mindset with a knack for finding compelling stories where others don't
• A relentless approach to pitching, follow-up, and finding a fresh angle when the first one doesn't land
• The confidence to say what's working, what's not, and what should change
• The ability to operate independently in a fast-moving environment
• Exceptional writing skills with a talent for crafting compelling brand stories
• Extreme attention to detail
• Impeccable communication, organizational, and relationship-building skills