Senior Manager, Retention & Lifecycle MarketingEmployment Status: Full-Time, Benefits EligibleLocation: On-Site at NEW Gymreapers HQ in Nampa, ID (20 mins outside of Boise, ID)Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)Reports To: Director of EcommerceAbout GymreapersAt Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that's made to outlast cheap look-a-likes.We're reengineering people's workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, apparel, and more.With our mantra, “NOTHING IS GIVEN,” we embody a relentless pursuit of excellence, innovation, and community-building.Our Core ValuesGrow or DieCustomer ObsessionExtreme OwnershipNothing is Given // Everything is EarnedBe Humble1% Better EverydayLive with IntegritySacrificePosition OverviewGymreapers is seeking a highly analytical and strategic Senior Manager, Retention & Lifecycle Marketing to own customer retention strategy and drive long-term customer value across the business.This role is responsible for improving customer repurchase behavior, increasing returning customer rate, and maximizing customer lifetime value through email, SMS, loyalty, and post-purchase marketing initiatives.You will lead retention strategy, performance analysis, campaign planning, and vendor management while partnering closely with external agency partners who support tactical execution.This is not a pure execution role. We are looking for someone who can think strategically, identify opportunities within customer behavior data, build lifecycle marketing roadmaps, and hold internal teams and agency partners accountable for performance.Your primary mission:Increase 30/60/90-day repurchase ratesGrow returning customer %Improve LTV and retention efficiencyBuild scalable lifecycle systems that drive profitable repeat revenueCore ResponsibilitiesOwn Retention Strategy & PerformanceDevelop and lead Gymreapers' lifecycle marketing and retention strategy across email, SMS, loyalty, and post-purchase channelsEstablish retention goals, KPIs, testing roadmaps, and reporting frameworksDrive improvements in:30-day repurchase rate60-day repurchase rate90-day repurchase rateReturning customer rateCustomer lifetime value (LTV)Analyze customer cohorts and identify opportunities to improve repeat purchase behaviorIdentify which products, acquisition channels, and customer segments produce the highest long‑term valueManage Lifecycle Marketing ProgramsOversee lifecycle programs including:Welcome seriesAbandoned cartPost‑purchase flowsWin‑back campaignsCross‑sell and upsell campaignsLoyalty and VIP programsReplenishment flowsPartner with agency resources to execute campaigns, flows, segmentation, and testing initiativesEnsure all lifecycle marketing aligns with broader ecommerce and product launch calendarsBuild and refine customer segmentation strategies based on:Purchase behaviorLifecycle stageProduct categoryCustomer valueEngagement behaviorLoyalty & Customer ExperienceOwn loyalty and retention program strategyImprove customer engagement and repeat purchasing through rewards, VIP experiences, and personalized lifecycle communicationEvaluate opportunities to improve retention through packaging inserts, direct mail, post‑purchase education, and customer experience initiativesAgency & Cross-Functional LeadershipManage external retention marketing agency relationships and hold partners accountable to performance targetsCollaborate closely with:EcommerceCreativeAnalyticsPaid MediaCustomer ExperienceProduct & MerchandisingTranslate customer insights into actionable business recommendationsCommunicate retention performance, wins, opportunities, and testing learnings to leadershipReporting & AnalyticsOwn weekly and monthly retention reportingMonitor key metrics including:Revenue per recipientFlow performanceCampaign performanceCohort behaviorSubscriber growthDeliverability healthRetention by acquisition sourceUse data to prioritize testing opportunities and lifecycle optimization initiativesQualifications5+ years of experience in retention, lifecycle, CRM, or email/SMS marketing within DTC ecommerceStrong understanding of customer lifecycle strategy and retention economicsExperience managing or partnering with external agencies or vendorsStrong analytical and reporting capabilities with cohort analysis experienceFamiliarity with Klaviyo, Attentive/Postscript, Shopify, and ecommerce analytics toolsExperience building retention strategies that improve repurchase rates and LTVStrong project management and communication skillsExperience in fitness, apparel, or performance/lifestyle brands preferredWhat Success Looks LikeWithin your first 12 months, you will:Improve first‑time customer repurchase ratesIncrease returning customer %Improve lifecycle channel contribution marginBuild scalable retention reporting and testing systemsStrengthen lifecycle strategy across email, SMS, loyalty, and post‑purchase channelsImprove alignment between acquisition, retention, and merchandising teamsBenefits/Perks:Competitive PayCompany paid holidaysPaid Time Off (PTO)Gymreapers on-site gym!Newly renovated HQ!401(k) with up to a 4% employer matchLife Flight Program, VoluntaryEmployee Assistance Program50% Employee Discount100% Employer Paid: Medical, Dental and Vision100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependentsHealth Savings Account (HSA) employee optionGymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.#J-18808-Ljbffr