Senior Manager, TikTok Shop & D2C Growth

Own TikTok Shop for a profitable consumer brand group with real traction, real products, and room to scale.

Role Snapshot

• Role: Senior Manager, TikTok Shop & D2C Growth
• Pay: $140,000-$175,000 base + performance-based annual bonus
• Location: Remote-first; West Coast / Los Angeles area strongly preferred
• Benefits: Health insurance, unlimited PTO
• Industry: Beauty, wellness, personal care, and small consumer electronics

TikTok Shop is already working here. This is not a test, cleanup project, or theory role.

Our client has built multiple consumer brands that already sell across Amazon, Shopify, and TikTok Shop. One brand is already a top performer in its TikTok Shop category. The products have demand. The channel has proof. The company is profitable and founder-led.

Now they need one internal owner to turn TikTok Shop and D2C into a sharper, more repeatable growth machine.

Why This Role Is Worth Your Time

You will not be handed a dead channel.

You will walk into real traction, proven products, agency support, TikTok relationships, and a business that already knows this channel matters.

The gap is ownership.

Today, there is motion across creators, affiliates, paid media, promos, Shopify, launches, agencies, and reporting. Your job is to make it tighter, faster, and more profitable.

You will own the work close to the CMO. You will help shape budgets, promo strategy, creator direction, agency priorities, launch planning, reporting, and the weekly growth agenda.

No giant committee. No endless approvals. No hiding behind strategy decks.

What You'll Own

• Own TikTok Shop GMV, ROAS, margin, and growth.
• Run GMV Max, Shop Ads, Spark Ads, and Live Shopping.
• Manage creator, affiliate, and UGC programs.
• Set creator briefs, budgets, commissions, and test priorities.
• Improve listings, bundles, coupons, promos, and merchandising.
• Work directly with TikTok reps and platform partners.
• Push for betas, incentives, and new growth levers.
• Track account health, compliance, and moderation issues.
• Own Shopify merchandising, PDPs, landing pages, and CRO.
• Improve subscription acquisition, retention, and churn.
• Manage Meta paid social strategy and creative testing.
• Guide email/SMS flows, campaigns, launches, and retention.
• Build clean reporting across TikTok Shop, Shopify, Meta, and retention.
• Forecast revenue, spend, inventory signals, and launch needs.
• Hold agencies accountable to outcomes, not activity.

Must-Haves

• 5+ years in D2C, e-commerce, or digital growth.
• Direct TikTok Shop ownership.
• Owned or scaled TikTok Shop GMV.
• Strong Shopify operating experience.
• Meta paid social experience.
• Email/SMS lifecycle marketing experience.
• Agency management experience.
• Strong async writing and Slack communication.
• Comfortable owning results without heavy process.

Nice to Have

• Beauty, wellness, personal care, or oral care experience.
• Small consumer electronics experience.
• Subscription program experience.
• Klaviyo or similar lifecycle tool experience.
• TikTok / ByteDance commerce experience.
• Experience inside profitable, founder-led companies.

What Success Looks Like

You make the channel easier to understand, easier to scale, and harder to ignore.

Early wins may look like better creator briefs, cleaner commission logic, sharper promo planning, stronger affiliate output, better bundles, cleaner Shopify merchandising, and reporting that shows what is actually moving revenue.

Longer term, your work should show up in higher GMV, healthier contribution margin, stronger launch performance, better retention, and faster decisions across the D2C business.

How You'll Be Measured

• TikTok Shop GMV growth.
• Contribution margin and promo efficiency.
• Creator and affiliate program performance.
• Paid efficiency across TikTok and Meta.
• Shopify conversion and revenue growth.
• Email/SMS revenue and retention impact.
• Launch execution and post-launch learnings.
• Reporting clarity and agency accountability.

Perks & Pay

• $140,000-$175,000 base salary.
• Performance-based annual bonus.
• Health insurance.
• Unlimited PTO.
• Remote-first setup.
• Direct access to the CMO and decision-makers.
• Proven products with existing TikTok Shop traction.
• Real ownership across TikTok Shop and D2C growth.
• Profitable company, not growth-at-all-costs chaos.

Schedule & Setup

• Remote-first role.
• West Coast / Los Angeles area strongly preferred.
• Occasional in-person meetings, events, or TikTok opportunities.
• Works with CMO, agencies, TikTok reps, ops, finance, and CX.
• Core channels: TikTok Shop, Shopify, Meta, email/SMS.
• Core focus: growth, margin, launches, reporting, and speed.

Motivation Fit

You like building while the channel is already moving.

You can walk into a fast-moving business, find the revenue levers, clean up the noise, and make the next move obvious.

You know how to use agencies, but you still own the result. You can challenge reports, rewrite briefs, tighten budgets, fix bad handoffs, and move without waiting for perfect conditions.

This is a strong fit if you want direct impact, real revenue ownership, and the chance to put your fingerprints on a channel that already has momentum.

Impact & Growth

Your work will shape revenue across two consumer brands with real demand.

Better creator systems, stronger promo strategy, cleaner reporting, faster launches, and smarter agency management will show up directly in GMV, margin, retention, and speed.

This is the kind of role where a serious operator can make the business better fast.

At Urrly, fairness matters. We use AI to review every application against the same clear requirements for the role. This means every candidate is evaluated on job-related factors like skills, certifications, and experience—not on personal attributes such as gender, race, age, or background. Our goal is to create a more objective, consistent, and equal opportunity hiring process for all applicants.

Apply Today to own TikTok Shop and D2C growth for a profitable consumer brand group already winning in-market.