Senior Market Analyst - Lead Conversion

Why Work at Rehlko

Our work is guided by our purpose: creating an energy-resilient world for a better future. This purpose embodies the legacy we bring, with more than 100 years as the global leader in energy resilience, delivering solutions critical to sustain and improve life.

Our teams have the opportunity to provide a critical resource - energy - that ensures safety, security, and independence for people around the world. Our team members are focused on pushing boundaries, continuing to innovate in an ever-changing landscape, and keeping up with the pace required to create solutions for today's world demands.

Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, and clean energy solutions that serve a broad spectrum of OEM, residential, industrial, and commercial customers. At Rehlko, you have the freedom to identify, create, and deliver solutions - large and small - that help people and communities thrive in the moments that matter.

At Rehlko, our team members are the essential energy that powers our organization's success. We are committed to fostering a safe and sustainable work environment where safety is everyone's responsibility. We empower every team member to actively participate in our Zero Is Possible safety culture by encouraging open communication, proactively reporting hazards, following protocols, and suggesting improvements. Join us in creating an energy resilient world for a better future!

What We Offer

At Rehlko, our Total Rewards programs are designed to accelerate growth, energize performance, and support a culture of inclusion at every stage of life and work. We offer total rewards that are easily understood, recognize results, enable career mobility, and reflect our commitment to valuing diverse needs in a fast-moving world. We provide:

• Competitive compensation and benefits
  
• Work-life flexibility
  
• Recognition and rewards
  
• Development and career opportunities
  
• A safe and inclusive workplace
  

Why You Will Love this Job

Under the direction of the Sr. Manager, Owned Channels, the Senior Market Analyst, Lead Conversion supports the full lead lifecycle, from lead capture and dealer contact through site visit, proposal, and sale.

This role is responsible for shaping the customer experience throughout the sales journey by managing omnichannel communications and delivering the right message, at the right time, through the right channel.

The customer journey includes lead submission, lead processing, lead qualification, lead quality, lead assignment, dealer processing, and lead follow-up.

The Senior Market Analyst will work with the team of owned-channel experts (call center, email, and SMS) to identify opportunities and collaborate cross-functionally with other departments to implement new strategies and technologies that address gaps across the customer journey.

Omnichannel Strategy & Activation: Develop and manage omnichannel communication strategies across email, SMS, phone, web, and other digital touchpoints, ensuring customers receive the right message, at the right time, through the right channel.

Analytics & Reporting: Establish and monitor KPIs to measure customer engagement, conversion, channel performance, and overall journey effectiveness.

Insights & Strategy: Analyze data to identify trends, bottlenecks, and opportunities for conversion optimization. Perform root cause analysis on performance declines and provide recommendations for improvements to marketing campaigns, processes, technology, and omnichannel communications.

Conversion Optimization: Support projects and strategies to increase conversion rates throughout each phase of the sales and post-sale funnels.

This hybrid role requires 2-3 days per week onsite at either our Milwaukee, WI, or Kohler, WI, location.

Specific Responsibilities:

• Analyze and optimize the end-to-end customer and lead journey, including lead submission, processing, qualification, quality, dealer assignment, follow-up, and conversion.
• Identify gaps, bottlenecks, and friction points across the customer journey and recommend improvements to processes, technology, and communication approach.
• Support the development and execution of omnichannel communication strategies across email, SMS, phone, web, and other digital touchpoints.
• Identify and implement opportunities to improve channel coordination and customer engagement through automation, personalization, segmentation, and follow-up strategies.
• Monitor and measure omnichannel communication performance